User-Generated Content Strategy

Encouraging customers to create and share content about your brand. This strategy boosts engagement and authenticity, leveraging customer creativity. It can enhance trust and expand reach but requires careful management to maintain quality and consistency.

Related Tactics

Name Description Difficulty Cost
Adapt trending memes to align with brand messaging and objectives Stay relevant and relatable by using trending memes in your brand mes…
Intermediate
Medium
Analyse TikTok Analytics to understand audience preferences Digging into TikTok Analytics helps you see what your audience is rea…
Intermediate
Medium
Break down long-form content into a series of social media posts Turn your detailed articles or guides into multiple engaging social m…
Intermediate
Medium
Build a strong community around the niche market through engagement Connect with like-minded individuals who share your passion. Best for…
Intermediate
Medium
Capture and share customer experiences through social media and content marketing Showing real customer experiences on social media and through content…
Intermediate
Medium
Collaborate with TikTok influencers for organic reach Working with TikTok influencers can help you reach a massive audience…
Intermediate
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Collaborate with creators for co-branded content Partnering with popular creators allows brands to reach new audiences…
Intermediate
Medium
Collaborate with environmental influencers to promote green efforts Partner with eco-friendly influencers to highlight your brand's green…
Intermediate
Medium
Collaborate with guest bloggers for expanded reach Guest blogging is a great way to get in front of new audiences withou…
Intermediate
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Collaborate with industry experts and influencers as guests Check out this strategy where you bring in experts and influencers as…
Intermediate
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Collaborate with industry experts to co-create content Partner with industry experts to create content that resonates with y…
Intermediate
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Collaborate with influencers and content creators for wider reach Partnering with influencers and content creators expands your brand's…
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Collaborate with influencers for organic reach Boost your brand's visibility by teaming up with influencers. While i…
Intermediate
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Collaborate with influencers for pin content Partnering with influencers to create pin content can boost your bran…
Intermediate
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Collaborate with influencers or experts to create how-to guides Team up with influencers or experts to make how-to guides that engage…
Intermediate
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Collaborate with influencers to demonstrate product benefits in real-life scenarios Partnering with influencers to showcase your product in real-life sce…
Intermediate
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Collaborate with influencers to expand organic reach Partnering with influencers can skyrocket your reach and engagement b…
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Collaborate with local influencers to draw crowds Partnering with local influencers helps draw crowds to your event or …
Intermediate
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Collaborate with micro-influencers for authentic reach Team up with micro-influencers who resonate with your brand to achiev…
Intermediate
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Collaborate with niche influencers or community leaders Leverage the specific audiences of niche influencers or community lea…
Intermediate
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Collaborate with niche influencers that align with brand values Teaming up with niche influencers who truly connect with your brand's…
Intermediate
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Collaborate with other pages and influencers for cross-promotion Teaming up with other pages and influencers can really boost your bra…
Intermediate
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Create a communication channel (e.g., private group) for ambassador engagement Building a private group for ambassador engagement can boost loyalty …
Intermediate
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Create a customer advisory board to involve loyal customers in product development Creating a customer advisory board gives loyal customers a voice in y…
Intermediate
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Create a dedicated landing page for showcasing user-generated content Setting up a landing page to showcase user-generated content is a gre…
Intermediate
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Create a detailed influencer brief outlining campaign objectives and messaging Influencer briefs clarify your campaign goals and messages for influe…
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Create a mix of content formats: blogs, videos, infographics, podcasts Creating engaging content like blogs, videos, infographics, and podca…
Intermediate
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Create a shared content strategy to build excitement around the co-branding Building a shared content strategy for co-branding creates synergy be…
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Create ads with a strong local focus and community appeal Ads focused on local communities can build a strong connection with t…
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Create an event recap video or blog post featuring influencer content An event recap video or blog post with influencer content can be a po…
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Create an interactive experience within the pop-up to encourage engagement Make pop-ups fun and interactive to grab attention and keep users eng…
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Create and share thread content for deeper engagement Creating and sharing thread content can generate in-depth conversatio…
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Create branded memes that reflect current events or popular culture Branded memes tied to current events or popular culture can go viral,…
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Create compelling content that resonates with specific retail audiences Create content that speaks directly to retail audiences, making your …
Intermediate
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Create comprehensive, informative content that answers user queries Deliver high-quality, detailed content to address your audience's que…
Intermediate
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Create engaging and visually appealing ad creatives Crafting eye-catching and engaging ad creatives makes your brand stan…
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Create engaging captions with strong calls to action Crafting captions that grab attention and encourage action can boost …
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Create engaging mini-series or episodic content Creating engaging mini-series or episodic content can be an amazing w…
Intermediate
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Create engaging, high-quality video content that aligns with audience interests Engaging video content captivates the audience and effectively commun…
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Create engaging, valuable content tailored to your audience Crafting content that resonates deeply with your audience pulls them …
Intermediate
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Create high-quality, valuable content to attract backlinks Attracting backlinks is about creating valuable content that others w…
Intermediate
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Create joint content (blogs, webinars, social media) to increase reach Collaborating on blogs, webinars, and social media content can help y…
Intermediate
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Create long, vertical pins that are more eye-catching Long, vertical pins stand out in the Pinterest feed, catching the eye…
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Create shareable, high-quality visual content Create visually stunning images or videos that people want to share. …
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Create short, engaging, and trend-driven videos Short, engaging, trend-driven videos are perfect for grabbing attenti…
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Create visually appealing pins that align with popular trends Make eye-catching pins that tap into what's trending right now. This …
Intermediate
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Curate high-quality, relevant content for your audience Creating high-quality, relevant content captures your audience's atte…
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Develop a clear business plan outlining objectives, roles, and responsibilities Creating a business plan sets a clear path by defining goals, roles, …
Intermediate
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Develop a content calendar focused on high-impact viral campaigns Creating a content calendar for high-impact viral campaigns helps you…
Intermediate
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Develop a content calendar for consistent posting Creating a content calendar helps you post consistently, which can bu…
Intermediate
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Develop a pre-launch campaign to gauge interest and gather feedback A pre-launch campaign helps you test the waters and fine-tune your pr…
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Develop a pre-launch teaser campaign to build anticipation Creating buzz before your product launch sets the stage for a success…
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Develop a referral programme to encourage word-of-mouth marketing A referral program encourages your existing customers to spread the w…
Intermediate
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Develop a referral programme with clear incentives A referral program with clear incentives encourages your customers to…
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Develop a series of blog posts or videos discussing the product benefits Creating a series of blog posts or videos about product benefits help…
Intermediate
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Develop a structured outreach programme to engage with micro-influencers Engaging micro-influencers helps brands connect authentically with ni…
Intermediate
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Develop a unique theme or concept for the pop-up to attract attention Creating a unique and eye-catching theme for a pop-up shop can attrac…
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Develop an event-specific content strategy (blogs, videos, live streams) Creating content specifically for an event can help boost engagement …
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Develop branded content partnerships with popular publishers or blogs Building partnerships with popular publishers or blogs can help your …
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Develop community outreach programmes aligned with brand values Get involved in the community through programs that reflect your bran…
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Develop creative, attention-grabbing ad scripts Creating creative and attention-grabbing ad scripts means crafting en…
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Develop engaging ad creatives with clear calls to action Creating ad creatives with clear and engaging calls to action capture…
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Develop engaging, relatable ads with local appeal Creating ads that resonate with the local culture and preferences can…
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Develop highly shareable content (e.g., memes, videos) to encourage virality Creating shareable content like memes and videos captures people's at…
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Develop holiday-specific content (e.g., guides, gift ideas) to engage customers Create unique holiday content like how-to guides and top gift ideas t…
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Develop how-to guides and tutorials that provide value to your audience Create how-to guides and tutorials that offer real value. They're gre…
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Develop immersive, experiential marketing campaigns to engage customers Create unique, interactive experiences that captivate and engage your…
Intermediate
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Develop interactive content (quizzes, checklists) to engage users Interactive content like quizzes and checklists can be huge in gettin…
Intermediate
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Develop platform-specific content (e.g., short videos for Instagram Reels) Create engaging, short, and dynamic videos tailored to Instagram Reel…
Intermediate
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Embed Vimeo videos on your website and blogs Embedding Vimeo videos on your website and blogs is a great way to en…
Intermediate
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Encourage audience participation with polls and surveys Polls and surveys are great for engaging your audience and gathering …
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Encourage comments and engagement to build community Encouraging comments and engagement is all about creating a space whe…
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Encourage customer participation with contests or giveaways Hosting contests or giveaways is a great way to grab attention and ge…
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Encourage customers to leave positive reviews Motivate your clients to leave positive reviews by making it simple a…
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Encourage customers to share photos or reviews of products on social media Get your customers to post photos or reviews of your products on soci…
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Encourage employees to engage and share content Having your employees actively engage and share your content can supe…
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Encourage listener engagement through Q&A sessions Engaging your audience through Q&A sessions is a great way to get the…
Intermediate
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Encourage micro-influencers to create authentic, user-generated content Have micro-influencers share their genuine opinions and experiences w…
Intermediate
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Encourage positive feedback and reviews from customers Asking customers for feedback and reviews helps build trust, shows yo…
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Encourage positive reviews and customer feedback Encouraging positive reviews and customer feedback helps build trust …
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Encourage satisfied customers to leave positive reviews Getting happy customers to drop a positive review can boost your bran…
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Encourage user feedback through interactive notifications Get users involved by sending them notifications that encourage feedb…
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Encourage user interaction with surveys and polls Increase engagement by asking questions or running polls through soci…
Intermediate
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Encourage user participation through contests or challenges Hosting contests or challenges is a fun way to engage your audience. …
Intermediate
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Encourage user reviews and ratings for social proof Encouraging user reviews and ratings builds trust and reliability. Po…
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Encourage viewers to like, comment, and subscribe Getting viewers to like, comment, and subscribe boosts engagement and…
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Engage with customers through interactive content Engaging with customers through interactive content is all about crea…
Intermediate
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Engage with followers on social media to build a personal connection Building personal connections with followers on social media helps to…
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Engage with followers through comments and discussions Replying to comments and engaging in discussions help build a loyal c…
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Engage with followers through comments and messages Engaging with your audience through comments and messages is a fantas…
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Engage with followers through comments, likes, and DMs Engaging with followers through comments, likes, and DMs is a great w…
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Engage with followers through direct messaging and Q&A sessions Connecting directly with your followers through direct messaging and …
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Engage with other users’ content to build a community Engaging with others' content to build a community involves interacti…
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Engage with user comments and encourage interaction Engaging with user comments means responding to and interacting with …
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Engage with users through comments, direct messages, and live chats Build meaningful connections with your audience by consistently engag…
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Engage with viewers through comments and community posts Engaging with viewers through comments and community posts is a great…
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Medium
Feature user-generated content prominently on the website and social channels Displaying user-generated content (UGC) on your site and socials can …
Intermediate
Medium
Google Video Ads (YouTube) YouTube Video Ads are highly customizable and can be targeted to nich…
Intermediate
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Host or participate in industry events, panels, and podcasts Get your brand noticed and build meaningful connections by hosting or…
Intermediate
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Host referral contests to encourage more shares Hosting referral contests can effectively expand your reach by levera…
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IGTV Ads IGTV Ads are a strategic marketing tool on Instagram's IGTV platform,…
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Identify loyal customers or fans to become brand ambassadors Turn your loyal customers into brand ambassadors and create a ripple …
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Identify micro-influencers within your niche with highly engaged followers Find the right micro-influencers in your niche who have high engageme…
Intermediate
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Implement a customer advocacy programme to promote positive word-of-mouth Encourage your customers to share their positive experiences and reco…
Intermediate
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Implement a referral programme that incentivises lead sharing Get the word out and boost your leads by offering a referral program …
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Implement a referral programme that rewards customers for bringing in new business Give your business a boost by launching a referral program that offer…
Intermediate
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Implement a referral programme to encourage word-of-mouth marketing A referral program leverages word-of-mouth marketing by incentivizing…
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Implement a seamless referral process on your website or app Incorporating an effortless referral system on your site or app can b…
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Implement guerrilla marketing tactics to create buzz Guerrilla marketing is all about surprising and engaging your audienc…
Intermediate
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Implement story ads for immersive, full-screen experiences Story ads are eye-catching, full-screen experiences on social media p…
Intermediate
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Include a mix of content formats (articles, videos, infographics) Using different types of content like articles, videos, and infograph…
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Include high-quality images and compelling copy High-quality images and compelling copy grab attention, enhance brand…
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Include high-quality images and detailed product descriptions Using high-quality images and detailed product descriptions can boost…
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Include social media integration to enhance reach Integrating social media into your marketing can boost your reach and…
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Incorporate customer testimonials and case studies Harness customer testimonials and case studies to showcase real-world…
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Incorporate local landmarks or culture into ads Leverage local landmarks and culture in your ads to create a deeper c…
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Incorporate multimedia elements (images, videos) for richer content Adding images and videos can make your content more engaging and visu…
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Incorporate multimedia elements (videos, infographics) to enhance content Adding videos and infographics to your content can make it more engag…
Intermediate
Medium
Incorporate user-generated content into your strategy Using user-generated content (UGC) can boost your brand's authenticit…
Intermediate
Medium
Instagram IGTV Ads Instagram IGTV Ads are a dynamic video advertising solution offered b…
Intermediate
Medium
Instagram Reels Ads Instagram Reels Ads is a dynamic advertising solution within Meta's p…
Intermediate
Medium
Integrate memes into email marketing for a fun and engaging approach Inject humor and personality into your email campaigns by using memes…
Intermediate
Medium
Integrate social media signals to improve search rankings Boost your website's visibility by leveraging social media activities…
Intermediate
Medium
Integrate user-generated content into email marketing campaigns Spice up your email marketing by letting your customers create the co…
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Invest in high-quality, evergreen content that remains relevant over time Creating high-quality, evergreen content is about crafting pieces tha…
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Involve ambassadors in brand campaigns or events Harness the power of enthusiastic brand ambassadors to elevate your c…
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Launch a social media campaign to build awareness of the rebrand It leverages popular social media platforms to introduce and emphasiz…
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Launch social media challenges or contests to encourage user participation Create buzz by getting people involved with fun and engaging challeng…
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Leverage Reels for increased visibility and engagement Looking to get noticed and drive interaction? Make short, catchy Reel…
Intermediate
Medium
Leverage Snapchat’s AR filters and lenses for interactive content Engage your audience with immersive Snapchat AR filters and lenses. T…
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Leverage Stories for behind-the-scenes content and updates Ever wondered what goes on behind the scenes? Sharing stories on soci…
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Leverage TikTok Stories for behind-the-scenes content Give your audience a peek behind the scenes with TikTok Stories! It's…
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Medium
Leverage Vimeo Channels to curate content Using Vimeo Channels to gather and showcase tailored content can sign…
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Leverage YouTube Shorts for quick, engaging content YouTube Shorts allows you to quickly capture attention with engaging,…
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Leverage community relations for positive PR and goodwill Build strong local connections and show you care by getting involved …
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Leverage customer feedback to improve the referral programme Utilize feedback from your customers to make your referral program be…
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Leverage customer reviews to build trust and credibility Using customer reviews effectively builds trust and credibility with …
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Leverage each partner’s audience for cross-promotion Team up with other businesses to promote each other to your respectiv…
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Leverage event coverage for post-event marketing campaigns Boost your marketing with event coverage by recycling the buzz into e…
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Leverage high-quality images and videos to showcase products Using top-notch images and videos to show off your products captures …
Intermediate
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Leverage influencer marketing to enhance cross-channel reach Engage with influencers to boost your brand's presence across various…
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Leverage influencer partnerships to expand reach and credibility Partnering with influencers can rapidly expand your brand's reach and…
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Leverage influencer partnerships to promote the product pre- and post-launch Influencer partnerships are a great way to generate buzz for your pro…
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Leverage influencer partnerships to reach new audiences Influencer partnerships are a great way to tap into a new audience by…
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Leverage influencers to distribute samples and share their experiences Partnering with influencers to distribute and talk about product samp…
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Leverage interactive ads to encourage listener participation Interactive ads invite people to engage directly with your content, m…
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Leverage local influencers or celebrities for endorsements Working with local influencers or celebrities to endorse your brand c…
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Leverage multimedia elements like images and videos to rank better Using images and videos can make your content more appealing and shar…
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Leverage platform-specific algorithms to maximise content exposure Using specific algorithms on platforms means your content gets in fro…
Intermediate
Medium
Leverage platform-specific features (e.g., Stories, Live Streams) for engagement Utilizing features such as Stories and Live Streams can significantly…
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Medium
Leverage radio contests or giveaways for engagement Running contests or giveaways on radio is a fun way to get people tal…
Intermediate
Medium
Leverage social listening tools to understand customer sentiment and trends Social listening tools help you keep a finger on the pulse of what yo…
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Leverage social media polls to gather feedback on new ideas or products Using social media polls is a cool way to get feedback on new ideas o…
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Leverage social sharing features to increase app visibility Boost your app's visibility by encouraging users to share their exper…
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Leverage trending challenges and hashtags to increase visibility Using popular challenges and hashtags on social media can significant…
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Leverage trending topics and challenges for timely content creation Jump on what's trending and popular to create content that grabs atte…
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Leverage user-generated content in tutorials to enhance authenticity Using content created by your customers or users in tutorials makes y…
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Leverage virtual or augmented reality to enhance brand activations Using virtual or augmented reality to create immersive brand experien…
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LinkedIn Video Ads LinkedIn Video Ads connect you with a professional audience through e…
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Measure event success through social media reach, engagement, and content creation It's all about seeing how well your event did by checking out the buz…
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Meta Instant Experience Ads (formerly Canvas Ads) Experience immersive, mobile-first content that captures attention an…
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Meta Poll Ads Meta Poll Ads are interactive advertisements on Facebook and Instagra…
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Meta Stories Ads Meta Stories Ads are visual and engaging ads on Meta's platforms like…
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Meta Video Ads Meta Video Ads leverage Meta's expansive social media platforms to re…
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Monitor community engagement through feedback and participation Keeping track of how your community responds through feedback and par…
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Monitor social media and pop culture trends for timely and relevant content opportunities Keep an eye on social media and pop culture trends to create relevant…
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Offer additional points for specific actions, such as referrals or social shares Earn extra points for referring friends or sharing content. It's free…
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Offer commission or rewards for successful referrals or content creation Offering commissions or rewards for successful referrals or content c…
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Offer free products or exclusive experiences in exchange for promotion Providing free products or exclusive experiences for promotion is a w…
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Offer incentives for influencers to create content during the event Get influencers hyped to cover your event by offering them incentives…
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Offer rewards or discounts for user-generated content submissions Encourage your audience to create and share their own content by offe…
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Optimise for both text and multimedia content Balance your content strategy with both text and multimedia to engage…
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Optimise posts for Facebook’s algorithm (engagement-driven) Want to get more eyes on your Facebook posts? Optimizing for the algo…
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Optimise video titles, descriptions, and tags with relevant keywords Making your video titles, descriptions, and tags keyword-friendly can…
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Participate in Etsy’s community forums for visibility Engaging in Etsy’s community forums helps build brand visibility by c…
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Participate in Group Boards to increase reach Engaging in group boards on Pinterest can help you reach a wider audi…
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Participate in Twitter chats relevant to your industry Joining and participating in Twitter chats related to your field can …
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Participate in niche community events or forums Getting involved in niche community events or forums is a great way t…
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Participate in trending challenges and hashtags Jump on trending challenges and hashtags to get your brand noticed! I…
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Partner with influencers to amplify content reach Teaming up with influencers helps get your message out there with a p…
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Partner with influencers to communicate the new brand identity Partner with influencers to share your new brand identity in an authe…
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Partner with influencers to promote seasonal campaigns Leveraging influencers to promote seasonal campaigns can boost engage…
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Partner with influencers to promote user-generated content campaigns Leverage popular influencers to boost your brand’s credibility and en…
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Partner with influencers who have a strong presence on targeted channels Work with influencers who have a huge following on your target channe…
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Partner with meme influencers to reach niche communities Leverage the popularity of meme influencers to tap into niche audienc…
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Partner with popular internet radio shows for sponsorships Sponsoring popular internet radio shows can boost your brand's visibi…
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Pin consistently to keep the audience engaged Pinning regularly is a great way to keep your audience interested and…
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Pinterest Carousel Ads Pinterest Carousel Ads let you showcase multiple images or videos in …
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Pinterest Collection Ads Pinterest Collection Ads offer a visually engaging way to display mul…
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Pinterest Idea Pins Ads Pinterest Idea Pins Ads can showcase your brand in a creative and vis…
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Pinterest Promoted Pins Promoted Pins on Pinterest are basically ads that fit right into the …
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Pinterest Slideshow Ads Pinterest Slideshow Ads are great for capturing attention with eye-ca…
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Pinterest Story Pins Ads Pinterest Story Pins Ads are immersive, multi-page ad formats that co…
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Pinterest Video Ads Pinterest Video Ads help you showcase your products and services thro…
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Post high-quality, visually appealing images and videos Eye-catching visuals can grab attention and elevate your brand instan…
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Post regularly and engage in trending conversations Keep your brand visible and engage with your audience by posting regu…
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Post regularly to maintain a presence in users’ feeds Regular posting helps keep your brand visible and relevant. By consis…
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Promote videos through other social media channels Sharing videos on various social media platforms helps boost engageme…
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Provide affiliates with high-quality promotional materials Providing affiliates with high-quality promotional materials helps th…
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Provide influencers with branded experiences or products to share Giving influencers free branded products or exclusive experiences get…
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Provide shareable content (e.g., social media graphics) to referrers Sharing vibrant social media graphics with your audience can help bui…
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Provide templates or guidelines to help users create high-quality content Templates and guidelines help users create quality content quickly an…
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Quora Promoted Answers Promoted Answers on Quora allow you to highlight your expertise by gi…
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Reddit Carousel Ads Reddit Carousel Ads lets you showcase multiple images or videos in a …
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Reddit Promoted Posts Promoted Posts on Reddit are paid advertisements that appear as nativ…
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Reddit Video Ads Reddit Video Ads are a type of ad on Reddit where you can use videos …
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Regularly engage with customers on social media to build relationships Engaging with customers on social media helps foster genuine relation…
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Regularly post engaging and shareable content Consistently posting captivating and shareable content can boost your…
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Regularly update and refresh content to keep it relevant Keeping your content fresh and updated is vital. It helps your audien…
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Regularly update content to ensure relevance and engagement Keeping your content fresh helps maintain audience interest and trust…
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Repurpose top-performing content into different formats Turn your best content into new formats to reach a wider audience. It…
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Retweet and engage with content from industry influencers Boost your brand by engaging with key industry influencers through re…
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Run a social media campaign with countdowns and sneak peeks Engage your audience with an exciting countdown and sneak peeks campa…
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Run contests and giveaways to boost engagement Running contests and giveaways can quickly boost engagement and attra…
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Run contests or challenges that incentivise content creation from users Running contests or challenges that incentivize user-generated conten…
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Run contests or giveaways to increase follower engagement Boost your follower engagement by running fun contests or giveaways. …
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Run high-impact video ads on platforms like YouTube and TikTok Running high-impact video ads on platforms like YouTube and TikTok is…
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Share company milestones and employee spotlights Share company milestones and employee spotlights to build trust, enha…
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Share content in relevant online communities and forums Sharing content in online communities and forums can help you reach a…
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Share engaging multimedia content (images, videos, GIFs) Use visuals like images, videos, and GIFs to capture attention and co…
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Share high-quality, professional content tailored to your audience Creating top-notch content that's just right for your audience can he…
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Share user-generated content to build brand credibility Using customer-shared photos, videos, or reviews can help build credi…
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Share user-generated content to build community trust Leveraging user-generated content helps to build trust by showcasing …
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Share user-generated content to build social proof Let your fans do the talking by sharing their content. Builds trust a…
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Share user-generated content to increase authenticity Leveraging user-generated content helps your brand appear more real a…
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Snapchat Collection Ads Snapchat Collection Ads offer a fast, fun way to showcase multiple pr…
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Snapchat Commercials Snapchat Commercials are short, full-screen video ads that show up be…
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Snapchat Filters Ads Snapchat Filter Ads are fun, customizable overlays for photos and vid…
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Snapchat Lenses Ads Snapchat Lenses Ads are interactive and fun, allowing your audience t…
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Snapchat Snap Ads Reach a young, engaged audience with Snapchat Snap Ads. Great for boo…
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Snapchat Story Ads Use Snapchat Story Ads to engage a younger audience with quick, immer…
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Spotify Podcast Ads Spotify Podcast Ads are a balanced approach to reach a diverse audien…
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Syndicate content on third-party websites and platforms Share your killer content on third-party websites to reach a broader …
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Telegram Channel or Group Promotion Promoting your Telegram channel or group is a great way to build a de…
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Telegram Influencer Marketing Using influencers on Telegram can help you reach niche audiences and …
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Telegram Link Ads Telegram Link Ads are a creative way to drive traffic and engagement …
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Telegram Native Post Ads Telegram Native Post Ads allow businesses to promote their products o…
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Telegram Polls and Surveys Ideal for boosting engagement, collecting feedback, and understanding…
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TikTok Branded Effects Ads TikTok Branded Effects Ads lets you create engaging, custom effects t…
Intermediate
Medium
TikTok Branded Hashtag Challenge Ads This ad format on TikTok invites users to participate in a branded ha…
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TikTok Carousel Ads Carousel ads on TikTok allow you to showcase multiple images or video…
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TikTok Collection Ads TikTok Collection Ads make it easy to highlight several products or h…
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TikTok In-Feed Ads TikTok In-Feed Ads are embedded within the user’s feed and feel like …
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Update ads regularly to maintain freshness and relevance Regularly updating your ads keeps your audience engaged and ensures y…
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Update brochure content regularly to maintain relevance Regularly updating your brochure content helps keep your information …
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Use Bing’s social media integration to drive traffic from social signals Drive more traffic to your site using Bing’s integration with popular…
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Use Facebook Live to interact directly with followers Go live on Facebook to connect with your audience in real-time. It's …
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Use Snapchat Stories to share engaging, behind-the-scenes content Snapchat Stories are great for showcasing behind-the-scenes moments, …
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Medium
Use TikTok’s Stitch and Duet features to create engaging content Leverage TikTok's Stitch and Duet features to make your content more …
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Medium
Use Vimeo’s interactive tools to engage viewers Vimeo's interactive tools make your videos more engaging and informat…
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Use ambassadors for product feedback and testing Using ambassadors for product feedback and testing involves partnerin…
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Use analytics to identify and replicate viral content patterns Using analytics to spot and reproduce viral content can be a game-cha…
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Use app gamification to increase user engagement Think of adding game-like features to your app to keep users hooked a…
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Use bold, simple designs for high visibility Using bold, simple designs makes your advertisement easy to spot, ens…
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Medium
Use branded hashtags to facilitate user content discovery and engagement Using branded hashtags can help people find and engage with your cont…
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Medium
Use celebrity endorsements to increase ad effectiveness Celebrity endorsements can boost your brand's credibility and attract…
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Medium
Use community relations to support broader corporate social responsibility (CSR) goals Connecting with your community shows you're committed to doing good, …
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Medium
Use creative transitions and effects to make videos more engaging Creative transitions and effects can make your videos more eye-catchi…
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Medium
Use customer testimonials and case studies across different formats By weaving customer testimonials and case studies into your marketing…
Intermediate
Medium
Use customer testimonials and case studies that emphasise product strengths Showcasing glowing customer testimonials and detailed case studies ca…
Intermediate
Medium
Use customer testimonials and case studies to justify pricing Showcasing customer testimonials and case studies can justify pricing…
Intermediate
Medium
Use customer testimonials to demonstrate improvements and build trust Customer testimonials are an effective way to showcase real improveme…
Intermediate
Medium
Use customer testimonials to encourage word-of-mouth referrals Showcasing customer testimonials builds trust and can inspire others …
Intermediate
Medium
Use emotional triggers (humour, nostalgia) to enhance shareability Emotional triggers like humor and nostalgia can make your content hig…
Intermediate
Medium
Use event-specific hashtags to encourage social media sharing Event-specific hashtags boost reach and engagement by encouraging att…
Intermediate
Medium
Use high-quality images and videos to attract buyers Using high-quality images and videos can significantly attract buyers…
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Medium
Use high-quality images and videos to showcase products Showcasing products with high-quality images and videos captures atte…
Intermediate
Medium
Use humour and relatable content to engage audiences and increase shareability Humor and relatable content captivate your audience effortlessly, pro…
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Medium
Use influencer marketing to promote the co-branded product or service Partnering with influencers helps spread the word about your co-brand…
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Use interactive elements to engage customers Using interactive elements like polls, quizzes, and interactive video…
Intermediate
Medium
Use local talent or influencers for ad campaigns Leverage local influencers or talents to make your ad campaigns feel …
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Medium
Use meme generators and tools to quickly create and distribute content Meme generators make it easy to create and share funny and relatable …
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Medium
Use multimedia elements like images, videos, and infographics Engage your audience using images, videos, and infographics to create…
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Medium
Use platform-specific features (Stories, Reels, Live) to engage users Leverage platform-specific features like Stories, Reels, and Live to …
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Use product demonstrations to engage visitors Showcasing your product through demonstrations can be a game-changer …
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Medium
Use relevant hashtags to increase content visibility Using relevant hashtags can boost how many people see your posts on s…
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Use relevant hashtags to reach a broader audience Leveraging the right hashtags can boost your visibility on social med…
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Medium
Use seasonal themes in content and product offerings to attract attention Highlighting seasonal themes makes your brand feel timely and relevan…
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Use social media to promote CSR efforts and engage followers Show your brand’s commitment to social responsibility by sharing stor…
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Use social media to promote community engagement efforts Leveraging social media is great for encouraging community engagement…
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Use storytelling in ads to engage readers Storytelling in ads captures readers' attention by weaving relatable,…
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Use storytelling techniques to create compelling and memorable content Crafting stories that captivate your audience. Using storytelling in …
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Use storytelling techniques to engage viewers emotionally Capture attention and create emotional connections by telling compell…
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Medium
Use storytelling to communicate the brand's sustainability journey Sharing your brand's journey towards sustainability through compellin…
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Use the Snap Map feature to promote localised content Use Snap Map for promoting localized content by showcasing real-time …
Intermediate
Medium
Use user-generated content in paid advertising campaigns to enhance authenticity Incorporating user-generated content into your paid ads boosts authen…
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Medium
Use video ads for higher engagement rates Video ads are a great way to grab attention and drive higher engageme…
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Medium
Use visually appealing designs with strong calls to action Catch your audience's eye with attractive visuals and clear calls to …
Intermediate
Medium
Use visuals and videos to make emails more engaging Spice up your emails with visuals and videos! This tactic helps keep …
Intermediate
Medium
Utilise Etsy’s social media integration to drive traffic Drive more visitors to your Etsy store by using their convenient soci…
Intermediate
Medium
Utilise Facebook Groups to build a community around your brand Facebook Groups are awesome for building a community around your bran…
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Medium
Utilise Instagram Stories and Highlights for additional engagement Using Instagram Stories and Highlights helps you connect with your au…
Intermediate
Medium
Utilise LinkedIn Groups to engage with industry peers Join LinkedIn Groups to connect with other professionals, share insig…
Intermediate
Medium
Utilise Pinterest Boards to organise content thematically Pinterest boards can help you organize content by themes, making it e…
Intermediate
Medium
Utilise Snap Originals to showcase unique brand stories Showcase unique brand stories with Snap Originals to connect with you…
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Medium
Utilise Twitter Moments to curate content around specific themes Twitter Moments lets you combine tweets into a single, easy-to-naviga…
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Utilise Twitter Polls to engage followers and gather insights Twitter Polls let you ask questions and get instant feedback from you…
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Utilise customer testimonials to build trust Sharing testimonials from happy customers can help win over new ones.…
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Utilise digital sampling programmes to reach a wider audience Digital sampling programs are like letting people try your product on…
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Utilise influencer marketing to promote new product lines Influencer marketing can give your new product lines a big boost by l…
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Utilise local influencers to build trust in new markets Build trust with local influencers who can connect with their communi…
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Utilise popular music tracks and sounds to increase visibility Use trending music tracks and sounds to make your ads catchy and memo…
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Utilise social media platforms for organic and paid content promotion Promote your content by using social media platforms for both organic…
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Utilise social proof and testimonials to attract new customers Using social proof and testimonials is a fantastic way to boost your …
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Utilise storytelling to convey the unique value proposition Storytelling in marketing grabs your audience's attention by sharing …
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Utilise testimonials and case studies to build trust and credibility Showcasing testimonials and case studies can make your brand seem tru…
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Utilise video ads to engage users and convey messages effectively Video ads are a powerful way to catch people's attention and explain …
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X Image Ads X Image Ads are visual-based ads on the platform formerly known as Tw…
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X Moment Ads X Moment Ads capture audience attention during key moments on the pla…
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X Promoted Trends Sponsored trends on X can boost visibility and engagement for your br…
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X Promoted Tweets Promoted tweets on X are paid tweets that brands use to increase visi…
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X Video Ads X Video Ads are eye-catching promotional clips displayed on X (former…
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Quick Facts

Type

Marketing Sub-strategy

Pros

  • Authentic promotion: User-generated content provides authentic and genuine promotion, as it comes directly from satisfied customers, enhancing credibility and trust.
  • Cost-effective: Encouraging customers to create content reduces the need for extensive in-house content creation, lowering marketing costs.
  • Enhanced engagement: This strategy fosters higher levels of customer engagement, as people enjoy participating and sharing their experiences with your brand.
  • Social proof: User-generated content acts as social proof, showing potential customers that others enjoy and endorse your products or services.
  • Broader reach: When customers share their content, it reaches their personal networks, expanding your brand’s reach and visibility organically.
  • Diverse perspectives: User-generated content brings diverse perspectives and creativity, enriching your brand’s content portfolio with fresh and varied viewpoints.
  • Improved SEO: Increased online activity and content related to your brand can boost search engine rankings, improving your overall SEO performance.

Cons

  • Quality control issues: User-generated content can vary in quality, making it challenging to maintain a consistent and professional brand image.
  • Negative content risk: There is a risk of negative or inappropriate content being shared, which can harm your brand’s reputation.
  • Monitoring and moderation: Managing and moderating user-generated content requires significant time and resources to ensure it aligns with your brand standards.
  • Intellectual property concerns: Navigating intellectual property rights for user-generated content can be complex and may require legal oversight.
  • Dependence on user participation: The success of this strategy relies on active user participation, which can be unpredictable and fluctuate over time.
  • Limited control: Brands have less control over the content and messaging when relying on users, which can lead to inconsistencies.
  • Potential for spam: Encouraging open content submissions can lead to an influx of spam or irrelevant content, detracting from the overall quality and focus.