Non-Profit

The Non-Profit sector encompasses organizations focused on addressing social, educational, environmental, and health issues rather than generating profit. This includes charities, foundations, NGOs, and social enterprises, all of which rely on donations, grants, and volunteer support. Key market dynamics involve increasing digitalization for broader outreach and a demand for impact measurement to demonstrate effectiveness. Typical target audiences are philanthropists, governments, corporate partners, and socially-conscious consumers. Marketing opportunities exist in storytelling that emotionally engages audiences, using digital tools for campaign amplification, and forming partnerships to enhance credibility. However, challenges such as donor fatigue, competition for funds, and maintaining relevance require strategic focus. Successful marketing in this sector balances empathy-driven narratives with data-backed impact demonstrations, appealing to both the emotional and logical aspects of the audience.

Related Tactics

Name	Description	Difficulty	Cost
A/B test email elements to optimise performance	Experimenting with different elements in your emails, like subject li…	Intermediate	Medium
Analyse YouTube Analytics to refine video strategy	Dive into YouTube Analytics to figure out what’s working and what’s n…	Intermediate	Medium
Analyse blog performance through Google Analytics and refine strategy	Use Google Analytics to track how well your blog is performing, then …	Intermediate	Medium
Analyse email performance metrics and optimise accordingly	Analyzing email performance metrics helps understand what's working a…	Intermediate	Medium
Analyse email performance metrics to refine strategies	By examining how your emails are performing, you can discover what’s …	Intermediate	Medium
Analyse flyer campaign performance for future optimisation	Evaluating flyer campaigns helps you figure out what works and what d…	Intermediate	Medium
Analyse webinar attendance and feedback to improve future sessions	Reviewing webinar attendance and feedback helps organizers pinpoint w…	Intermediate	Medium
Automate email sequences for onboarding, nurturing, and retention	Set up automated email sequences for a smoother experience from onboa…	Intermediate	Medium
Break down long-form content into a series of social media posts	Turn your detailed articles or guides into multiple engaging social m…	Intermediate	Medium
Build a strong community around the niche market through engagement	Connect with like-minded individuals who share your passion. Best for…	Intermediate	Medium
Build and maintain strong relationships with media contacts	It's all about nurturing connections with journalists and media profe…	Intermediate	Medium
Capture and share customer experiences through social media and content marketing	Showing real customer experiences on social media and through content…	Intermediate	Medium
Choose sponsorships that align with brand values and audience	Aligning sponsorships with your brand values and target audience can …	Intermediate	Medium
Collaborate on events or sponsorships for mutual benefit	Partnering for events or sponsorships is a great way to combine resou…	Intermediate	Medium
Collaborate with environmental influencers to promote green efforts	Partner with eco-friendly influencers to highlight your brand's green…	Intermediate	Medium
Collaborate with guest bloggers for expanded reach	Guest blogging is a great way to get in front of new audiences withou…	Intermediate	Medium
Collaborate with industry experts and influencers as guests	Check out this strategy where you bring in experts and influencers as…	Intermediate	Medium
Collaborate with industry experts for co-hosted webinars	Partnering with industry experts for webinars is an excellent way to …	Intermediate	Medium
Collaborate with newspaper publishers for sponsored content	Partnering with newspaper publishers for sponsored content allows you…	Intermediate	Medium
Collaborate with niche influencers or community leaders	Leverage the specific audiences of niche influencers or community lea…	Intermediate	Medium
Collaborate with other pages and influencers for cross-promotion	Teaming up with other pages and influencers can really boost your bra…	Intermediate	Medium
Collect attendee contact information for follow-up marketing	Gathering contact details from event attendees allows you to engage t…	Intermediate	Medium
Collect customer contact information for future marketing	Gathering potential customer info lets you build future campaigns tai…	Intermediate	Medium
Compile related blog posts into a comprehensive guide	Gather related blog posts, and transform them into an in-depth guide.…	Intermediate	Medium
Conduct a post-rebrand survey to gauge customer perception	Running a post-rebrand survey helps you understand how your customers…	Intermediate	Medium
Conduct customer feedback surveys to understand reasons for inactivity	Gather insights on why customers have become inactive by sending out …	Intermediate	Medium
Conduct in-depth customer interviews for qualitative insights	Dive deep into what your customers really think by conducting in-dept…	Intermediate	Medium
Conduct media training for spokespeople to ensure effective communication	Media training helps spokespeople communicate effectively with the pu…	Intermediate	Medium
Conduct regular customer satisfaction surveys and act on feedback	Conduct regular customer satisfaction surveys and act on feedback to …	Intermediate	Medium
Conduct regular customer surveys to gather feedback on products and services	Regular customer surveys provide valuable insights into your products…	Intermediate	Medium
Conduct regular list cleaning to maintain a high-quality subscriber base	Regular list cleaning ensures your email list only contains engaged s…	Intermediate	Medium
Conduct thorough keyword research to identify target terms	Thorough keyword research helps businesses find the exact terms poten…	Intermediate	Medium
Convert blog posts into videos or podcasts to reach different audience segments	Turning your blog posts into videos or podcasts is an easy way to con…	Intermediate	Medium
Create a communication channel (e.g., private group) for ambassador engagement	Building a private group for ambassador engagement can boost loyalty …	Intermediate	Medium
Create a dedicated CSR section on the website to showcase initiatives	Shining a light on your corporate social responsibility efforts can b…	Intermediate	Medium
Create a dedicated landing page with event details and registration	A dedicated landing page for event details and registration makes it …	Intermediate	Medium
Create a detailed influencer brief outlining campaign objectives and messaging	Influencer briefs clarify your campaign goals and messages for influe…	Intermediate	Medium
Create a mix of content formats: blogs, videos, infographics, podcasts	Creating engaging content like blogs, videos, infographics, and podca…	Intermediate	Medium
Create a post-workshop follow-up plan with additional resources or offers	Boost engagement and retention by providing a detailed follow-up plan…	Intermediate	Medium
Create a unique selling proposition (USP) and communicate it consistently across all channels	Stand out with a unique selling proposition - a distinct message that…	Intermediate	Medium
Create ads with a strong local focus and community appeal	Ads focused on local communities can build a strong connection with t…	Intermediate	Medium
Create and promote Events to drive participation	Create and promote events to build excitement and draw participation.…	Intermediate	Medium
Create and share thread content for deeper engagement	Creating and sharing thread content can generate in-depth conversatio…	Intermediate	Medium
Create content that addresses specific niche problems or interests	Craft compelling pieces tailored to your audience's unique needs or p…	Intermediate	Medium
Create engaging mini-series or episodic content	Creating engaging mini-series or episodic content can be an amazing w…	Intermediate	Medium
Create engaging, high-quality video content that aligns with audience interests	Engaging video content captivates the audience and effectively commun…	Intermediate	Medium
Create engaging, valuable content tailored to your audience	Crafting content that resonates deeply with your audience pulls them …	Intermediate	Medium
Create exclusive content or experiences for higher-tier members	Craft special content or host unique experiences for your premium mem…	Intermediate	Medium
Create eye-catching flyer designs with clear messaging	Designing attractive flyers with clear messages can effectively grab …	Intermediate	Medium
Create high-quality, valuable content to attract backlinks	Attracting backlinks is about creating valuable content that others w…	Intermediate	Medium
Create infographics from data-heavy articles or reports	Transform dense information into visually engaging infographics, maki…	Intermediate	Medium
Create joint content (blogs, webinars, social media) to increase reach	Collaborating on blogs, webinars, and social media content can help y…	Intermediate	Medium
Create pre-approved messaging templates for various crisis scenarios	In times of crisis, having pre-approved messaging templates can save …	Intermediate	Medium
Create shareable, high-quality visual content	Create visually stunning images or videos that people want to share. …	Intermediate	Medium
Create short, engaging, and trend-driven videos	Short, engaging, trend-driven videos are perfect for grabbing attenti…	Intermediate	Medium
Curate high-quality, relevant content for your audience	Creating high-quality, relevant content captures your audience's atte…	Intermediate	Medium
Design eye-catching banners with clear calls to action	Eye-catching banners with clear calls to action grab attention and dr…	Intermediate	Medium
Design visually appealing brochures with clear, concise messaging	Brochures are a versatile marketing tool for businesses looking to cr…	Intermediate	Medium
Develop a brand manifesto or story that aligns with customer values	Crafting a brand story that resonates with your audience can deeply c…	Intermediate	Medium
Develop a centralised campaign hub to track and manage efforts	Creating a centralized campaign hub is key for overseeing all your ma…	Intermediate	Medium
Develop a clear business plan outlining objectives, roles, and responsibilities	Creating a business plan sets a clear path by defining goals, roles, …	Intermediate	Medium
Develop a comprehensive crisis communication plan outlining roles and responsibilities	Creating a crisis communication plan helps ensure that everyone knows…	Intermediate	Medium
Develop a content calendar aligned with customer needs and seasonal trends	Creating a content calendar that matches customer needs and seasonal …	Intermediate	Medium
Develop a content calendar for consistent posting	Creating a content calendar helps you post consistently, which can bu…	Intermediate	Medium
Develop a dedicated section on the website for green initiatives	Showcase your company's commitment to sustainability by adding a spec…	Intermediate	Medium
Develop a media outreach strategy for regular communication	This strategy involves consistent engagement with media outlets to en…	Intermediate	Medium
Develop a proactive PR strategy to build a positive brand image	A proactive PR strategy puts your brand in control of the narrative, …	Intermediate	Medium
Develop a referral programme to encourage word-of-mouth marketing	A referral program encourages your existing customers to spread the w…	Intermediate	Medium
Develop a series of blog posts or videos discussing the product benefits	Creating a series of blog posts or videos about product benefits help…	Intermediate	Medium
Develop a slide deck from existing content for presentations	Transforming your existing content into a slide deck makes your prese…	Intermediate	Medium
Develop a themed event that aligns with your brand and influencer interests	Host an event that not only reflects your brand but also resonates wi…	Intermediate	Medium
Develop an event-specific content strategy (blogs, videos, live streams)	Creating content specifically for an event can help boost engagement …	Intermediate	Medium
Develop community outreach programmes aligned with brand values	Get involved in the community through programs that reflect your bran…	Intermediate	Medium
Develop compelling, newsworthy press releases	Crafting engaging, timely press releases helps build your brand's cre…	Intermediate	Medium
Develop cross-promotional campaigns for existing and new products	Cross-promotional campaigns spotlight both new and existing products …	Intermediate	Medium
Develop focus groups to gain deeper qualitative insights	Focus groups gather feedback directly from your target market, giving…	Intermediate	Medium
Develop hands-on activities or breakout sessions for interactive learning	Want to make learning fun and effective? Engage your audience with ha…	Intermediate	Medium
Develop highly personalised messaging tailored to niche audience needs	Creating super-customized messages that resonate with niche audience …	Intermediate	Medium
Develop highly shareable content (e.g., memes, videos) to encourage virality	Creating shareable content like memes and videos captures people's at…	Intermediate	Medium
Develop interactive content (quizzes, checklists) to engage users	Interactive content like quizzes and checklists can be huge in gettin…	Intermediate	Medium
Develop on-demand online courses to provide value and capture leads	Create on-demand online courses that offer valuable knowledge and ski…	Intermediate	Medium
Develop platform-specific content (e.g., short videos for Instagram Reels)	Create engaging, short, and dynamic videos tailored to Instagram Reel…	Intermediate	Medium
Develop targeted campaigns to re-engage inactive customers	Get back in touch with your old customers by tailoring campaigns that…	Intermediate	Medium
Distribute brochures through direct mail campaigns	Sending out brochures through direct mail campaigns can effectively r…	Intermediate	Medium
Distribute press releases to targeted media outlets	Want to get your news out there? Distributing press releases to targe…	Intermediate	Medium
Embed Vimeo videos on your website and blogs	Embedding Vimeo videos on your website and blogs is a great way to en…	Intermediate	Medium
Encourage audience participation with polls and surveys	Polls and surveys are great for engaging your audience and gathering …	Intermediate	Medium
Encourage comments and engagement to build community	Encouraging comments and engagement is all about creating a space whe…	Intermediate	Medium
Encourage employees to engage and share content	Having your employees actively engage and share your content can supe…	Intermediate	Medium
Encourage listener engagement through Q&A sessions	Engaging your audience through Q&A sessions is a great way to get the…	Intermediate	Medium
Encourage user interaction with surveys and polls	Increase engagement by asking questions or running polls through soci…	Intermediate	Medium
Encourage viewers to like, comment, and subscribe	Getting viewers to like, comment, and subscribe boosts engagement and…	Intermediate	Medium
Engage with attendees or audiences through branded activations	Get people talking with hands-on branded experiences! This method bui…	Intermediate	Medium
Engage with followers on social media to build a personal connection	Building personal connections with followers on social media helps to…	Intermediate	Medium
Engage with followers through comments and discussions	Replying to comments and engaging in discussions help build a loyal c…	Intermediate	Medium
Engage with followers through comments and messages	Engaging with your audience through comments and messages is a fantas…	Intermediate	Medium
Engage with followers through comments, likes, and DMs	Engaging with followers through comments, likes, and DMs is a great w…	Intermediate	Medium
Engage with followers through direct messaging and Q&A sessions	Connecting directly with your followers through direct messaging and …	Intermediate	Medium
Engage with local communities through events and sponsorships	Want to make a real connection? Hosting events and sponsoring local a…	Intermediate	Medium
Engage with other users’ content to build a community	Engaging with others' content to build a community involves interacti…	Intermediate	Medium
Engage with user comments and encourage interaction	Engaging with user comments means responding to and interacting with …	Intermediate	Medium
Engage with users through comments, direct messages, and live chats	Build meaningful connections with your audience by consistently engag…	Intermediate	Medium
Engage with viewers through comments and community posts	Engaging with viewers through comments and community posts is a great…	Intermediate	Medium
Ensure consistent branding and messaging across all channels	Ensuring consistent branding and messaging across all channels helps …	Intermediate	Medium
Follow up with attendees post-event with exclusive content or offers	Post-event follow-ups with exclusive content or offers are a great wa…	Intermediate	Medium
Follow up with attendees through email with additional resources	Following up with attendees via email with additional resources is a …	Intermediate	Medium
Follow up with media contacts to encourage coverage	Staying on top of your media contacts and following up can really pus…	Intermediate	Medium
Gather participant feedback to refine future workshops	Collecting participant feedback helps improve future workshops by pin…	Intermediate	Medium
Google Display Ads	Google Display Ads allow you to show your ads across a vast network o…	Intermediate	Medium
Google Video Ads (YouTube)	YouTube Video Ads are highly customizable and can be targeted to nich…	Intermediate	Medium
Host branded events, webinars, or live streams to engage with potential customers	Organize events, webinars, or live streams to connect directly with y…	Intermediate	Medium
Host events or webinars to showcase expertise and attract new leads	Hosting events or webinars is a fantastic way to showcase your expert…	Intermediate	Medium
Host focus groups to gain deeper insights into customer perceptions	Hosting focus groups helps you explore how customers think and feel a…	Intermediate	Medium
Host fundraising events or charity drives to support CSR causes	Hosting fundraising events or charity drives for CSR can elevate your…	Intermediate	Medium
Host green events or campaigns to raise awareness	Hosting green events or campaigns can raise environmental awareness a…	Intermediate	Medium
Host in-person or virtual workshops to educate customers on relevant topics	Attract and engage your audience by hosting in-person or virtual work…	Intermediate	Medium
Host joint events or webinars to engage shared audiences	Collaborating on events or webinars is a smart way to engage with sha…	Intermediate	Medium
Host joint events or webinars to increase reach and engagement	Hosting joint events or webinars can broaden your audience and create…	Intermediate	Medium
Host or participate in industry events, panels, and podcasts	Get your brand noticed and build meaningful connections by hosting or…	Intermediate	Medium
Host referral contests to encourage more shares	Hosting referral contests can effectively expand your reach by levera…	Intermediate	Medium
Host virtual events or webinars to attract leads	Hosting virtual events or webinars is a fantastic way to attract lead…	Intermediate	Medium
Host virtual or in-person events to engage with potential customers	Hosting virtual or in-person events is a great way to engage potentia…	Intermediate	Medium
Host webinars on relevant and trending topics	Webinars are a great way to engage your audience on trending topics. …	Intermediate	Medium
Host webinars or events featuring industry experts	Webinars or events with industry experts can boost your brand's reput…	Intermediate	Medium
Identify and define a specific niche market to target	Finding and focusing on a specific niche market can give your busines…	Intermediate	Medium
Implement a push notification strategy to alert subscribers of new content	Use push notifications to keep subscribers in the loop about new cont…	Intermediate	Medium
Implement a referral programme to encourage word-of-mouth marketing	A referral program leverages word-of-mouth marketing by incentivizing…	Intermediate	Medium
Implement a seamless referral process on your website or app	Incorporating an effortless referral system on your site or app can b…	Intermediate	Medium
Implement a unified CRM to track customer interactions and preferences	Set up a single CRM to see all your customer interactions in one plac…	Intermediate	Medium
Implement multi-channel campaigns (email, phone, social) for engagement	Running multi-channel campaigns across email, phone, and social media…	Intermediate	Medium
Include a mix of content formats (articles, videos, infographics)	Using different types of content like articles, videos, and infograph…	Intermediate	Medium
Include clear, concise messaging with a call to action	Creating clear and concise messages with a call to action can drive c…	Intermediate	Medium
Include educational content to nurture leads	Sharing informative and helpful content keeps your leads interested a…	Intermediate	Medium
Include social media integration to enhance reach	Integrating social media into your marketing can boost your reach and…	Intermediate	Medium
Incorporate brand elements and design for consistency	Creating a cohesive look and feel across all brand touchpoints can do…	Intermediate	Medium
Incorporate interactive elements (surveys, polls) in emails	Adding surveys and polls to emails makes them more interactive, boost…	Intermediate	Medium
Incorporate multimedia elements (images, videos) for richer content	Adding images and videos can make your content more engaging and visu…	Intermediate	Medium
Incorporate multimedia elements (videos, infographics) to enhance content	Adding videos and infographics to your content can make it more engag…	Intermediate	Medium
Incorporate social media and digital channels for sponsorship promotion	Use social media and digital channels to promote sponsorships effecti…	Intermediate	Medium
Incorporate user-generated content into your strategy	Using user-generated content (UGC) can boost your brand's authenticit…	Intermediate	Medium
Integrate user-generated content into email marketing campaigns	Spice up your email marketing by letting your customers create the co…	Intermediate	Medium
Invest in high-quality, evergreen content that remains relevant over time	Creating high-quality, evergreen content is about crafting pieces tha…	Intermediate	Medium
Involve employees in CSR activities to foster a positive culture	Engaging employees in corporate social responsibility (CSR) activitie…	Intermediate	Medium
Launch a social media campaign to build awareness of the rebrand	It leverages popular social media platforms to introduce and emphasiz…	Intermediate	Medium
Leverage CSR efforts in PR and marketing campaigns to build brand reputation	Using corporate social responsibility (CSR) initiatives in PR and mar…	Intermediate	Medium
Leverage LinkedIn Live to host webinars and live Q&A sessions	Hosting webinars and live Q&A sessions on LinkedIn Live is an excelle…	Intermediate	Medium
Leverage PR to gain media coverage for sustainability efforts	Want to shine a light on your green initiatives? Use PR to share your…	Intermediate	Medium
Leverage Vimeo Channels to curate content	Using Vimeo Channels to gather and showcase tailored content can sign…	Intermediate	Medium
Leverage community relations for positive PR and goodwill	Build strong local connections and show you care by getting involved …	Intermediate	Medium
Leverage conferences for networking and business development	Attending conferences can boost your business by building strong conn…	Intermediate	Medium
Leverage digital marketing to reach international audiences	Use digital marketing to connect with people all over the world. It's…	Intermediate	Medium
Leverage each partner’s audience for cross-promotion	Team up with other businesses to promote each other to your respectiv…	Intermediate	Medium
Leverage email newsletters to distribute content to your subscriber base	Email newsletters are great for keeping your audience informed and en…	Intermediate	Medium
Leverage event coverage for post-event marketing campaigns	Boost your marketing with event coverage by recycling the buzz into e…	Intermediate	Medium
Leverage event partnerships for co-hosting or sponsorship opportunities	Partnering for events helps your brand get in front of a new, engaged…	Intermediate	Medium
Leverage flyers as part of a multi-channel marketing strategy	Using flyers in a multi-channel strategy can effectively boost brand …	Intermediate	Medium
Leverage influencer partnerships to expand reach and credibility	Partnering with influencers can rapidly expand your brand's reach and…	Intermediate	Medium
Leverage local TV to support community engagement efforts	Using local TV to support community engagement can be a great way to …	Intermediate	Medium
Leverage local newspapers for community-focused campaigns	Using local newspapers for community-focused campaigns is a great way…	Intermediate	Medium
Leverage magazine’s digital platforms for extended reach	Enhance your brand’s visibility and engagement by tapping into the di…	Intermediate	Medium
Leverage podcast directories to increase visibility	Make your podcast easily found by listing it in popular directories. …	Intermediate	Medium
Leverage postcards for seasonal promotions or announcements	Using postcards for seasonal promotions or announcements is a simple …	Intermediate	Medium
Leverage sponsorships for exclusive promotional opportunities	Using sponsorships for exclusive promotional opportunities can effect…	Intermediate	Medium
Leverage transit ads for localised, community-focused campaigns	Using transit ads is great for local outreach since public transporta…	Intermediate	Medium
Leverage trending challenges and hashtags to increase visibility	Using popular challenges and hashtags on social media can significant…	Intermediate	Medium
Measure activation success through attendance, engagement, and social media impact	Measuring activation success by looking at attendance, engagement, an…	Intermediate	Medium
Measure community relations impact through local sentiment and brand perception	Gauge how your brand or service resonates locally by monitoring publi…	Intermediate	Medium
Measure effectiveness through post-show surveys and feedback	Get insights from your audience after an event by using post-show sur…	Intermediate	Medium
Measure event success through registration, attendance, and engagement metrics	Tracking event success via registration, attendance, and engagement m…	Intermediate	Medium
Measure event success through social media reach, engagement, and content creation	It's all about seeing how well your event did by checking out the buz…	Intermediate	Medium
Measure impact through post-conference surveys and feedback	Gather valuable feedback and measure the success of your conference b…	Intermediate	Medium
Measure media relations effectiveness through coverage volume and quality	Tracking media coverage volume and quality is crucial for understandi…	Intermediate	Medium
Measure press release impact through media analytics and brand lift	Analyze how well your press releases are doing by using media analyti…	Intermediate	Medium
Meta Poll Ads	Meta Poll Ads are interactive advertisements on Facebook and Instagra…	Intermediate	Medium
Meta Slideshow Ads	Meta Slideshow Ads are a cool way to create short videos using a seri…	Intermediate	Medium
Monitor ad performance through reader surveys and feedback	Getting real feedback from your target audience by conducting reader …	Intermediate	Medium
Monitor community engagement through feedback and participation	Keeping track of how your community responds through feedback and par…	Intermediate	Medium
Monitor conference performance through lead generation and sales data	Tracking how well your conference does by looking at the leads you ge…	Intermediate	Medium
Monitor event performance through sales and engagement data	Track sales and engagement data to see how well your event is doing. …	Intermediate	Medium
Monitor media coverage and sentiment through media analytics tools	Keep track of how your brand is being mentioned and perceived in the …	Intermediate	Medium
Monitor open rates and customer feedback to improve email templates	Improving email templates based on open rates and customer feedback h…	Intermediate	Medium
Monitor press release performance through media coverage and pickup	When you need to see how your press release is doing, monitoring medi…	Intermediate	Medium
Monitor social media and news for emerging issues	Keeping an eye on social media and news helps catch problems early wh…	Intermediate	Medium
Offer certificates of completion for courses to increase engagement	Certificates for course completion make learning more attractive and …	Intermediate	Medium
Offer customers the option to round up purchases for charity	Offer customers the option to round up their purchases for charity. I…	Intermediate	Medium
Offer early bird discounts or group rates to boost attendance	Use early bird discounts or group rates to entice people to sign up e…	Intermediate	Medium
Offer early bird discounts to drive early registrations	Get people to sign up earlier by offering early bird discounts. It's …	Intermediate	Medium
Offer exclusive content on Vimeo to build a dedicated audience	Want to build a dedicated audience? Offer exclusive content on Vimeo!…	Intermediate	Medium
Offer exclusive content or bonuses for subscribers	Offer your subscribers exclusive content or bonuses to keep them enga…	Intermediate	Medium
Optimise for mobile devices to increase accessibility	Making your website mobile-friendly helps you reach more users and im…	Intermediate	Medium
Optimise for mobile to ensure readability	Make sure your site is mobile-friendly so everyone can read it easily…	Intermediate	Medium
Optimise posts for Facebook’s algorithm (engagement-driven)	Want to get more eyes on your Facebook posts? Optimizing for the algo…	Intermediate	Medium
Optimise site speed and mobile responsiveness	Speed up your site and make it mobile-friendly to enhance user experi…	Intermediate	Medium
Optimise video titles, descriptions, and tags with relevant keywords	Making your video titles, descriptions, and tags keyword-friendly can…	Intermediate	Medium
Participate in Group Boards to increase reach	Engaging in group boards on Pinterest can help you reach a wider audi…	Intermediate	Medium
Participate in Twitter chats relevant to your industry	Joining and participating in Twitter chats related to your field can …	Intermediate	Medium
Participate in niche community events or forums	Getting involved in niche community events or forums is a great way t…	Intermediate	Medium
Partner with local organisations for co-branded community initiatives	Join forces with local organizations to turn small community initiati…	Intermediate	Medium
Partner with popular internet radio shows for sponsorships	Sponsoring popular internet radio shows can boost your brand's visibi…	Intermediate	Medium
Partner with reputable publications for positive brand coverage	Working with trusted publications can elevate your brand's visibility…	Intermediate	Medium
Personalise newsletters with user-specific content	Deliver tailored newsletter content directly to users' inboxes based …	Intermediate	Medium
Personalise subject lines and email content to increase open rates	Boost email open rates by personalizing subject lines and content for…	Intermediate	Medium
Place ads in niche magazines that align with your target audience	Running ads in niche magazines that align with your target audience c…	Intermediate	Medium
Post consistently to maintain engagement	Posting consistently to keep your audience engaged helps maintain you…	Intermediate	Medium
Post regularly and engage in trending conversations	Keep your brand visible and engage with your audience by posting regu…	Intermediate	Medium
Post regularly to maintain a presence in users’ feeds	Regular posting helps keep your brand visible and relevant. By consis…	Intermediate	Medium
Promote Vimeo content through social media and email campaigns	Sharing Vimeo content via social media and email is a great way to am…	Intermediate	Medium
Promote blog content through social media and email newsletters	Promoting blog content via social media and email newsletters helps d…	Intermediate	Medium
Promote podcasts through social media and email newsletters	Sharing your podcast on social media and through email newsletters he…	Intermediate	Medium
Promote tutorials through email marketing and social media channels	Email and social media are great for promoting tutorials. Expect wide…	Intermediate	Medium
Promote videos through other social media channels	Sharing videos on various social media platforms helps boost engageme…	Intermediate	Medium
Promote webinars and courses through email marketing and social media	Boost your online presence by promoting webinars and courses through …	Intermediate	Medium
Promote webinars through social media, email, and partner networks	Promoting webinars via social media, emails, and partner networks can…	Intermediate	Medium
Promote whitepapers through email marketing and social media	Whitepapers can be promoted through email marketing and social media …	Intermediate	Medium
Promote workshops through targeted email campaigns and social media ads	Boost participation in your workshops by combining personalized email…	Intermediate	Medium
Provide shareable content (e.g., social media graphics) to referrers	Sharing vibrant social media graphics with your audience can help bui…	Intermediate	Medium
Recognise and celebrate customer milestones, such as anniversaries	Celebrating customer milestones like anniversaries can boost loyalty …	Intermediate	Medium
Record and repurpose webinar content for future use	Easily boost your marketing efforts by recording webinars and reusing…	Intermediate	Medium
Record and repurpose workshops as on-demand content for future use	Turn your workshops into on-demand videos. Great for ongoing engageme…	Intermediate	Medium
Redesign your website and collateral to reflect new positioning	Revamping your website and marketing materials can help better showca…	Intermediate	Medium
Regularly clean and update email lists to maintain deliverability	Regularly cleaning and updating your email lists helps keep your mess…	Intermediate	Medium
Regularly communicate with affiliates to keep them engaged	Keep affiliates in the loop with regular communication. It builds str…	Intermediate	Medium
Regularly engage with customers on social media to build relationships	Engaging with customers on social media helps foster genuine relation…	Intermediate	Medium
Regularly evaluate community relations strategies to ensure alignment	Regularly evaluating community relations strategies helps ensure alig…	Intermediate	Medium
Regularly post engaging and shareable content	Consistently posting captivating and shareable content can boost your…	Intermediate	Medium
Regularly recognise and celebrate ambassador achievements	Recognizing and celebrating ambassador achievements is a great way to…	Intermediate	Medium
Regularly release episodes to maintain audience engagement	Keep your audience hooked by regularly releasing episodes! This appro…	Intermediate	Medium
Regularly update and re-promote evergreen content	Keeping your evergreen content fresh, optimized, and actively promote…	Intermediate	Medium
Regularly update and refresh content to keep it relevant	Keeping your content fresh and updated is vital. It helps your audien…	Intermediate	Medium
Regularly update and repurpose older content to maintain relevance	Keeping your content fresh and relevant can help you stay on top of s…	Intermediate	Medium
Regularly update content to ensure relevance and engagement	Keeping your content fresh helps maintain audience interest and trust…	Intermediate	Medium
Regularly update media lists to ensure relevance	Keeping your media lists up-to-date helps to target the right journal…	Intermediate	Medium
Regularly update old blog posts to maintain relevance and improve SEO	Keeping your blog posts up-to-date is a great way to stay relevant an…	Intermediate	Medium
Regularly update older content to maintain its relevance	Regularly updating older content ensures it stays relevant, boosts it…	Intermediate	Medium
Republish content on platforms like Medium or LinkedIn	Republishing your content on platforms like Medium or LinkedIn can ex…	Intermediate	Medium
Repurpose top-performing content into different formats	Turn your best content into new formats to reach a wider audience. It…	Intermediate	Medium
Retweet and engage with content from industry influencers	Boost your brand by engaging with key industry influencers through re…	Intermediate	Medium
Segment audiences based on behaviour and demographics	Segmenting audiences based on behavior and demographics helps you tar…	Intermediate	Medium
Segment email lists based on user behaviour and preferences	Take your email marketing up a notch by segmenting your audience base…	Intermediate	Medium
Segment email lists for targeted messaging	Segmenting email lists for targeted messaging is all about tailoring …	Intermediate	Medium
Segment users to deliver relevant messages	Segmenting users helps you deliver relevant messages tailored to thei…	Intermediate	Medium
Send personalised thank-you notes or gifts to loyal customers	Send personalized thank-you notes or gifts to loyal customers is a th…	Intermediate	Medium
Send re-engagement campaigns to inactive subscribers	Re-engaging campaigns aim to win back inactive subscribers by sending…	Intermediate	Medium
Send timely notifications for events, sales, or new content	Stay top-of-mind with your audience by sending timely notifications a…	Intermediate	Medium
Share company milestones and employee spotlights	Share company milestones and employee spotlights to build trust, enha…	Intermediate	Medium
Share content in relevant online communities and forums	Sharing content in online communities and forums can help you reach a…	Intermediate	Medium
Share content through partnerships with other brands or companies	This tactic leverages joint efforts with other brands to create and d…	Intermediate	Medium
Share engaging multimedia content (images, videos, GIFs)	Use visuals like images, videos, and GIFs to capture attention and co…	Intermediate	Medium
Share user-generated content to build community trust	Leveraging user-generated content helps to build trust by showcasing …	Intermediate	Medium
Share user-generated content to build social proof	Let your fans do the talking by sharing their content. Builds trust a…	Intermediate	Medium
Share user-generated content to increase authenticity	Leveraging user-generated content helps your brand appear more real a…	Intermediate	Medium
Spotify Ad Studio Ads	Spotify Ad Studio Ads make it easy to reach listeners with customized…	Intermediate	Medium
Spotify Audio Ads	Reach users with personalized audio ads on Spotify. It's a great way …	Intermediate	Medium
Spotify Display Ads	Spotify Display Ads pop up within the Spotify app, grabbing attention…	Intermediate	Medium
Syndicate content on third-party websites and platforms	Share your killer content on third-party websites to reach a broader …	Intermediate	Medium
Tailor content and messaging to suit each specific channel (e.g., TikTok, LinkedIn)	Each social media channel has its unique vibe and audience. Tailoring…	Intermediate	Medium
Tailor content based on customer journey stage and persona	Creating content that matches where customers are in their journey an…	Intermediate	Medium
Tailor marketing messages to appeal to new demographics or regions	Adjusting your marketing messages to resonate with new demographics o…	Intermediate	Medium
Telegram Channel or Group Promotion	Promoting your Telegram channel or group is a great way to build a de…	Intermediate	Medium
Telegram Polls and Surveys	Ideal for boosting engagement, collecting feedback, and understanding…	Intermediate	Medium
Test different content types to determine what resonates best with each audience	Experimenting with various content types helps identify what content …	Intermediate	Medium
Train spokespeople to handle media and public inquiries	Building strong spokespersons for media and public inquiries boosts b…	Intermediate	Medium
Train support staff to provide consistent, empathetic, and efficient service	Training support staff to be consistent, empathetic, and efficient bo…	Intermediate	Medium
Transcribe episodes to improve SEO and accessibility	Transcribing your podcast episodes makes them easier to find and acce…	Intermediate	Medium
Turn a series of articles into an eBook or whitepaper	Compiling your articles into an eBook or whitepaper can boost your br…	Intermediate	Medium
Update all marketing collateral, including email templates and business cards	Revamping all your marketing materials like email templates and busin…	Intermediate	Medium
Use A/B testing for email copy, design, and CTA optimisation	A/B testing for email involves creating two or more variations of an …	Intermediate	Medium
Use Facebook Insights to refine content strategy	Using Facebook Insights helps you understand what content resonates w…	Intermediate	Medium
Use Facebook Live to interact directly with followers	Go live on Facebook to connect with your audience in real-time. It's …	Intermediate	Medium
Use SEO best practices in podcast titles and descriptions	Optimizing podcast titles and descriptions using SEO best practices c…	Intermediate	Medium
Use Twitter Analytics to monitor performance and optimise strategy	Utilizing Twitter Analytics helps you monitor your account's performa…	Intermediate	Medium
Use Vimeo’s advanced privacy settings to control video access	Vimeo's advanced privacy settings let you control who sees your video…	Intermediate	Medium
Use Vimeo’s interactive tools to engage viewers	Vimeo's interactive tools make your videos more engaging and informat…	Intermediate	Medium
Use YouTube playlists to organise content and increase watch time	Creating YouTube playlists helps keep your content organized and enco…	Intermediate	Medium
Use a CRM system to keep track of customer interactions and preferences	CRMs make managing customer data a breeze, giving you valuable insigh…	Intermediate	Medium
Use a multi-channel approach to promote activations before, during, and after the event	Capture attention by promoting activations on multiple channels befor…	Intermediate	Medium
Use attention-grabbing subject lines to increase open rates	Crafting intriguing subject lines can capture readers' attention and …	Intermediate	Medium
Use branded giveaways to increase brand visibility	Branded giveaways are a great way to get your name out there. They’re…	Intermediate	Medium
Use branded hashtags to facilitate user content discovery and engagement	Using branded hashtags can help people find and engage with your cont…	Intermediate	Medium
Use branded materials and giveaways to enhance engagement	Offering branded materials and giveaways can capture attention and cr…	Intermediate	Medium
Use branded merchandise or giveaways to enhance the activation experience	Giving away branded merchandise or freebies can make your brand more …	Intermediate	Medium
Use brochures at events, trade shows, and in-store displays	Brochures are a great way to provide detailed information about your …	Intermediate	Medium
Use clear and compelling calls to action in each email	Effective CTAs in emails make a huge difference. They guide your read…	Intermediate	Medium
Use clear, concise messaging to convey your brand message	Clear, concise messaging captures attention and that's crucial for br…	Intermediate	Medium
Use clear, concise messaging with a strong call to action	Clear, concise messaging with a strong call to action cuts through th…	Intermediate	Medium
Use community events to build relationships and trust	Building relationships and trust through community events involves en…	Intermediate	Medium
Use community relations to support broader corporate social responsibility (CSR) goals	Connecting with your community shows you're committed to doing good, …	Intermediate	Medium
Use conference sponsorships to increase visibility	Sponsoring conferences can effectively boost your visibility and cred…	Intermediate	Medium
Use customer testimonials and case studies across different formats	By weaving customer testimonials and case studies into your marketing…	Intermediate	Medium
Use email marketing and social media to promote events	Utilize email marketing and social media to spread the word about you…	Intermediate	Medium
Use email marketing for personalised follow-ups and exclusive offers	Email marketing is a great way to keep in touch with your customers b…	Intermediate	Medium
Use email marketing to create a drip campaign leading up to the launch	Create a series of scheduled emails to build anticipation and guide p…	Intermediate	Medium
Use engaging headlines to encourage clicks and opens	Crafting engaging headlines can significantly boost your click-throug…	Intermediate	Medium
Use engaging visuals and interactive elements during webinars	Make your webinars pop by adding stunning visuals and interactive ele…	Intermediate	Medium
Use event-specific hashtags to encourage social media sharing	Event-specific hashtags boost reach and engagement by encouraging att…	Intermediate	Medium
Use flyers for local promotions or announcements	Flyers are a hands-on way to promote events, products, or services lo…	Intermediate	Medium
Use flyers to build community awareness and engagement	Flyers are a great way to spread the word around your community. They…	Intermediate	Medium
Use humour and relatable content to engage audiences and increase shareability	Humor and relatable content captivate your audience effortlessly, pro…	Intermediate	Medium
Use integrated marketing campaigns to promote consistency	Integrated marketing campaigns revolve around using multiple channels…	Intermediate	Medium
Use interactive elements (polls, Q&A) during the event to increase engagement	Creating polls and Q&A sessions during events can really amp up audie…	Intermediate	Medium
Use internal and external linking to improve SEO	Boost your website's visibility by linking your own content and other…	Intermediate	Medium
Use internal linking to improve site navigation and SEO	Internal linking is a free and easy way to make your website more use…	Intermediate	Medium
Use local radio stations to target specific demographics	Use local radio stations to target specific demographics to reach pot…	Intermediate	Medium
Use media pitches to secure coverage in relevant outlets	Pitching to media outlets can help you gain valuable coverage without…	Intermediate	Medium
Use multimedia elements like images, videos, and infographics	Engage your audience using images, videos, and infographics to create…	Intermediate	Medium
Use multiple channels (social media, email, press releases) for crisis communication	During a crisis, reaching your audience quickly and effectively can m…	Intermediate	Medium
Use newspapers for announcements and public relations	Using newspapers for announcements and public relations can reach a w…	Intermediate	Medium
Use podcast analytics to track performance and listener preferences	Podcast analytics help you understand how your episodes are performin…	Intermediate	Medium
Use postcards as part of a direct mail campaign	Postcards can be a tactile and personal way to engage your audience d…	Intermediate	Medium
Use postcards for customer appreciation or loyalty campaigns	Sending postcards as part of a customer appreciation or loyalty campa…	Intermediate	Medium
Use press releases for brand positioning and awareness	Press releases are a great way to boost your brand's visibility and c…	Intermediate	Medium
Use press releases to announce new products or initiatives	Get the word out about your new product or initiative with a press re…	Intermediate	Medium
Use press releases to build relationships with journalists and media	Press releases can help you connect with journalists and media outlet…	Intermediate	Medium
Use relevant hashtags to increase content visibility	Using relevant hashtags can boost how many people see your posts on s…	Intermediate	Medium
Use relevant hashtags to reach a broader audience	Leveraging the right hashtags can boost your visibility on social med…	Intermediate	Medium
Use social media and email marketing to promote the co-branded effort	Leverage social media platforms and email campaigns to spotlight your…	Intermediate	Medium
Use social media to promote CSR efforts and engage followers	Show your brand’s commitment to social responsibility by sharing stor…	Intermediate	Medium
Use social media to promote community engagement efforts	Leveraging social media is great for encouraging community engagement…	Intermediate	Medium
Use sponsorships to enhance community relations and goodwill	Sponsorships build a stronger connection with the local community. Th…	Intermediate	Medium
Use sponsorships to increase brand visibility and awareness	Sponsorships boost your brand's visibility by aligning with popular e…	Intermediate	Medium
Use storytelling in ads to engage readers	Storytelling in ads captures readers' attention by weaving relatable,…	Intermediate	Medium
Use storytelling techniques to create compelling and memorable content	Crafting stories that captivate your audience. Using storytelling in …	Intermediate	Medium
Use storytelling techniques to engage viewers emotionally	Capture attention and create emotional connections by telling compell…	Intermediate	Medium
Use storytelling to communicate the brand's sustainability journey	Sharing your brand's journey towards sustainability through compellin…	Intermediate	Medium
Use transparency and honesty in all communications to maintain trust	Maintaining transparency and honesty in all communications helps buil…	Intermediate	Medium
Use visuals and videos to make emails more engaging	Spice up your emails with visuals and videos! This tactic helps keep …	Intermediate	Medium
Use webinar recordings for content repurposing (e.g., blog posts, videos)	Convert past webinar recordings into engaging blog posts, short video…	Intermediate	Medium
Utilise Facebook Groups to build a community around your brand	Facebook Groups are awesome for building a community around your bran…	Intermediate	Medium
Utilise LinkedIn Groups to engage with industry peers	Join LinkedIn Groups to connect with other professionals, share insig…	Intermediate	Medium
Utilise PR efforts to gain media coverage for the launch	Getting media coverage through PR efforts is an effective way to crea…	Intermediate	Medium
Utilise PR to manage public perception and gain media coverage	PR is a savvy way to manage your public image and get media coverage.…	Intermediate	Medium
Utilise Twitter Moments to curate content around specific themes	Twitter Moments lets you combine tweets into a single, easy-to-naviga…	Intermediate	Medium
Utilise Twitter Polls to engage followers and gather insights	Twitter Polls let you ask questions and get instant feedback from you…	Intermediate	Medium
Utilise email templates that are mobile-responsive	Mobile-responsive email templates ensure your messages look great on …	Intermediate	Medium
Utilise press releases and media outreach to announce new positioning	Press releases and media outreach are a great way to share your new b…	Intermediate	Medium
Utilise responsive designs to adapt to different screen sizes	Responsive design makes your website look good on all devices, enhanc…	Intermediate	Medium
Utilise social media platforms for organic and paid content promotion	Promote your content by using social media platforms for both organic…	Intermediate	Medium
Utilise storytelling to convey the unique value proposition	Storytelling in marketing grabs your audience's attention by sharing …	Intermediate	Medium
Utilise video ads to engage users and convey messages effectively	Video ads are a powerful way to catch people's attention and explain …	Intermediate	Medium
Utilise workshops as a networking opportunity for attendees	Workshops are a great way to meet new people, build relationships, an…	Intermediate	Medium

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