Event Marketing Strategy
Hosting or participating in events to promote your brand and engage with your audience. It creates memorable experiences and builds relationships but requires significant planning and resources to execute successfully.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Analyse pop-up performance to determine ROI and future opportunities | Evaluating pop-up performance to figure out ROI and potential is cruc… |
Intermediate
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Medium
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| Choose sponsorships that align with brand values and audience | Aligning sponsorships with your brand values and target audience can … |
Intermediate
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Medium
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| Collaborate on events or sponsorships for mutual benefit | Partnering for events or sponsorships is a great way to combine resou… |
Intermediate
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Medium
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| Collaborate with local influencers to draw crowds | Partnering with local influencers helps draw crowds to your event or … |
Intermediate
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Medium
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| Collaborate with magazines for exclusive promotions | Partnering with magazines for exclusive promotions helps you reach a … |
Intermediate
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Medium
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| Collect attendee contact information for follow-up marketing | Gathering contact details from event attendees allows you to engage t… |
Intermediate
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Medium
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| Collect influencer feedback during and after the event for future improvement | Get invaluable insights from influencers during and after your event … |
Intermediate
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Medium
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| Conduct live demonstrations or product launches | Live demonstrations and product launches are dynamic ways to showcase… |
Intermediate
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Medium
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| Conduct live presentations or workshops to showcase expertise | Live presentations or workshops offer a direct way to engage and buil… |
Intermediate
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Medium
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| Create a dedicated landing page with event details and registration | A dedicated landing page for event details and registration makes it … |
Intermediate
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Medium
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| Create ads with a strong local focus and community appeal | Ads focused on local communities can build a strong connection with t… |
Intermediate
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Medium
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| Create an event recap video or blog post featuring influencer content | An event recap video or blog post with influencer content can be a po… |
Intermediate
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Medium
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| Create an interactive experience within the pop-up to encourage engagement | Make pop-ups fun and interactive to grab attention and keep users eng… |
Intermediate
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Medium
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| Create and promote Events to drive participation | Create and promote events to build excitement and draw participation.… |
Intermediate
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Medium
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| Create exclusive content or experiences for higher-tier members | Craft special content or host unique experiences for your premium mem… |
Intermediate
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Medium
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| Create eye-catching flyer designs with clear messaging | Designing attractive flyers with clear messages can effectively grab … |
Intermediate
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Medium
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| Create high-quality, memorable TV ads with a strong message | High-quality, memorable TV ads can leave a lasting impression on dive… |
Intermediate
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Medium
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| Design an attractive, interactive booth to draw attendees | Drawing a crowd with an attractive, interactive booth at events sound… |
Intermediate
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Medium
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| Design attractive, eye-catching displays for in-store placement | Create visually striking and well-designed displays to capture custom… |
Intermediate
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Medium
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| Develop a calendar for seasonal and strategic promotions | Stay ahead of the curve by planning seasonal and strategic promotions… |
Intermediate
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Medium
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| Develop a clear business plan outlining objectives, roles, and responsibilities | Creating a business plan sets a clear path by defining goals, roles, … |
Intermediate
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Medium
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| Develop a pre-launch campaign to gauge interest and gather feedback | A pre-launch campaign helps you test the waters and fine-tune your pr… |
Intermediate
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Medium
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| Develop a pre-launch teaser campaign to build anticipation | Creating buzz before your product launch sets the stage for a success… |
Intermediate
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Medium
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| Develop a themed event that aligns with your brand and influencer interests | Host an event that not only reflects your brand but also resonates wi… |
Intermediate
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Medium
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| Develop a unique theme or concept for the pop-up to attract attention | Creating a unique and eye-catching theme for a pop-up shop can attrac… |
Intermediate
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Medium
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| Develop an event-specific content strategy (blogs, videos, live streams) | Creating content specifically for an event can help boost engagement … |
Intermediate
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Medium
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| Develop co-branded campaigns or promotions | Team up with another brand to create joint promotions and campaigns. … |
Intermediate
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Medium
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| Develop community outreach programmes aligned with brand values | Get involved in the community through programs that reflect your bran… |
Intermediate
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Medium
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| Develop creative, attention-grabbing ad scripts | Creating creative and attention-grabbing ad scripts means crafting en… |
Intermediate
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Medium
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| Develop engaging in-store events or activities | Hosting events or activities in your store can create an incredible b… |
Intermediate
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Medium
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| Develop engaging, relatable ads with local appeal | Creating ads that resonate with the local culture and preferences can… |
Intermediate
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Medium
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| Develop hands-on activities or breakout sessions for interactive learning | Want to make learning fun and effective? Engage your audience with ha… |
Intermediate
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Medium
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| Develop immersive, experiential marketing campaigns to engage customers | Create unique, interactive experiences that captivate and engage your… |
Intermediate
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Medium
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| Develop pilot programmes to test new products or services in different markets | Testing new products or services in different markets via pilot progr… |
Intermediate
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Medium
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| Distribute catalogues at events, trade shows, and in-store | Handing out physical catalogues at events or in-store can create a ta… |
Intermediate
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Medium
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| Distribute flyers in high-traffic areas or events | Handing out flyers in bustling areas or at events is a straightforwar… |
Intermediate
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Medium
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| Distribute free samples at high-traffic locations or events | Handing out free samples in bustling spots or at popular events can q… |
Intermediate
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Medium
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| Encourage customer participation with contests or giveaways | Hosting contests or giveaways is a great way to grab attention and ge… |
Intermediate
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Medium
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| Encourage user participation through contests or challenges | Hosting contests or challenges is a fun way to engage your audience. … |
Intermediate
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Medium
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| Engage with attendees or audiences through branded activations | Get people talking with hands-on branded experiences! This method bui… |
Intermediate
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Medium
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| Engage with customers through live demonstrations | Live demonstrations let you connect with customers directly, showing … |
Intermediate
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Medium
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| Engage with key decision-makers through direct mail or personalised gifts | Sending direct mail or personalized gifts grabs attention in a tangib… |
Intermediate
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Medium
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| Engage with local communities through events and sponsorships | Want to make a real connection? Hosting events and sponsoring local a… |
Intermediate
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Medium
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| Follow up with attendees post-event with exclusive content or offers | Post-event follow-ups with exclusive content or offers are a great wa… |
Intermediate
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Medium
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| Follow up with media contacts to encourage coverage | Staying on top of your media contacts and following up can really pus… |
Intermediate
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Medium
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| Gather customer feedback during activations to refine future strategies | Use active customer feedback during events to fine-tune future strate… |
Intermediate
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Medium
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| Host VIP events or webinars for top-tier customers | Hosting VIP events or webinars for top-tier customers can deeply enga… |
Intermediate
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Medium
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| Host VIP events or webinars for top-tier members | Hosting VIP events or webinars for top-tier members is a great way to… |
Intermediate
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Medium
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| Host a co-branded event or webinar to showcase the partnership | Co-branded events or webinars highlight partnerships, providing dual-… |
Intermediate
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Medium
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| Host a launch event or webinar to unveil the new product | Reveal your product in style with a launch event or webinar. It's a f… |
Intermediate
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Medium
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| Host branded events, webinars, or live streams to engage with potential customers | Organize events, webinars, or live streams to connect directly with y… |
Intermediate
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Medium
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| Host branded workshops or sessions at conferences | Hosting branded workshops or sessions at conferences helps you connec… |
Intermediate
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Medium
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| Host customer appreciation events to strengthen relationships | Customer appreciation events are a great way to connect with your cus… |
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Medium
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| Host events or webinars to showcase expertise and attract new leads | Hosting events or webinars is a fantastic way to showcase your expert… |
Intermediate
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Medium
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| Host exclusive events (virtual or in-person) tailored to influencers | Organize unique events for influencers to create buzz and build an au… |
Intermediate
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Medium
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| Host exclusive events or webinars for targeted accounts | Throw invite-only events or webinars focused on certain accounts. The… |
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Medium
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| Host fundraising events or charity drives to support CSR causes | Hosting fundraising events or charity drives for CSR can elevate your… |
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Medium
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| Host green events or campaigns to raise awareness | Hosting green events or campaigns can raise environmental awareness a… |
Intermediate
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Medium
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| Host in-person or virtual workshops to educate customers on relevant topics | Attract and engage your audience by hosting in-person or virtual work… |
Intermediate
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Medium
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| Host influencer events or meetups to build community and loyalty | Host an influencer event or meetup to create lasting connections betw… |
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Medium
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| Host joint events or webinars to engage shared audiences | Collaborating on events or webinars is a smart way to engage with sha… |
Intermediate
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Medium
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| Host joint events or webinars to increase reach and engagement | Hosting joint events or webinars can broaden your audience and create… |
Intermediate
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Medium
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| Host live Q&A sessions or demos to provide real-time guidance | Engage with your audience in real-time by hosting live Q&A sessions o… |
Intermediate
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Medium
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| Host live webinars on trending topics relevant to your audience | Dive deep into engaging topics and offer valuable insights through li… |
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Medium
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| Host or participate in industry events, panels, and podcasts | Get your brand noticed and build meaningful connections by hosting or… |
Intermediate
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Medium
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| Host pop-up events in high-traffic areas to maximise exposure | Imagine creating buzz with pop-up events in busy areas. It's perfect … |
Intermediate
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Medium
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| Host sampling events in high-traffic areas or stores | Hosting sampling events in crowded stores or busy areas lets you dire… |
Intermediate
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Medium
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| Host virtual events or webinars to attract leads | Hosting virtual events or webinars is a fantastic way to attract lead… |
Intermediate
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Medium
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| Host virtual or in-person events to engage with potential customers | Hosting virtual or in-person events is a great way to engage potentia… |
Intermediate
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Medium
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| Host webinars or events featuring industry experts | Webinars or events with industry experts can boost your brand's reput… |
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Medium
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| Host webinars or events to discuss whitepaper findings | Run engaging webinars or events where you discuss your whitepaper fin… |
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Medium
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| Host webinars or events to showcase new offerings and changes | Webinars or events are a great way to show new products or changes wh… |
Intermediate
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Medium
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| Identify high-traffic locations for temporary pop-up shops | Scouting for the perfect high-traffic locations for your pop-up shop … |
Intermediate
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Medium
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| Implement guerrilla marketing tactics to create buzz | Guerrilla marketing is all about surprising and engaging your audienc… |
Intermediate
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Medium
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| Include QR codes or website links to drive online engagement | Using QR codes or website links helps direct people to your online co… |
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Medium
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| Include a strong call to action and contact information | Including a strong call to action and contact information in your mar… |
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Medium
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| Incorporate QR codes to drive online engagement | Using QR codes is a fantastic way to seamlessly connect offline and o… |
Intermediate
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Medium
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| Incorporate local elements to increase relevance | Make your marketing more relatable by adding local touches, like regi… |
Intermediate
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Medium
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| Incorporate local landmarks or culture into ads | Leverage local landmarks and culture in your ads to create a deeper c… |
Intermediate
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Medium
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| Invest in out-of-home advertising (billboards, transit ads) in high-traffic areas | Out-of-home advertising using billboards and transit ads in high-traf… |
Intermediate
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Medium
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| Involve ambassadors in brand campaigns or events | Harness the power of enthusiastic brand ambassadors to elevate your c… |
Intermediate
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Medium
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| Launch social media challenges or contests to encourage user participation | Create buzz by getting people involved with fun and engaging challeng… |
Intermediate
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Medium
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| Leverage LinkedIn Live to host webinars and live Q&A sessions | Hosting webinars and live Q&A sessions on LinkedIn Live is an excelle… |
Intermediate
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Medium
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| Leverage POS displays to complement broader in-store promotions | Use in-store POS displays to grab customers' attention and highlight … |
Intermediate
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Medium
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| Leverage billboards for brand awareness and recognition | Billboards are a classic way to grab attention and make your brand me… |
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Medium
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| Leverage community relations for positive PR and goodwill | Build strong local connections and show you care by getting involved … |
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Medium
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| Leverage conferences for networking and business development | Attending conferences can boost your business by building strong conn… |
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Medium
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| Leverage digital billboards for dynamic content | Digital billboards rotate messages based on the time of day, location… |
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Medium
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| Leverage digital displays for dynamic, engaging content | Use digital displays to showcase captivating and dynamic content that… |
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Medium
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| Leverage digital transit ads for dynamic content | Engaging with commuters through digital transit ads offers dynamic an… |
Intermediate
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Medium
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| Leverage event coverage for post-event marketing campaigns | Boost your marketing with event coverage by recycling the buzz into e… |
Intermediate
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Medium
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| Leverage event partnerships for co-hosting or sponsorship opportunities | Partnering for events helps your brand get in front of a new, engaged… |
Intermediate
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Medium
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| Leverage flyers as part of a multi-channel marketing strategy | Using flyers in a multi-channel strategy can effectively boost brand … |
Intermediate
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Medium
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| Leverage interactive ads to encourage listener participation | Interactive ads invite people to engage directly with your content, m… |
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Medium
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| Leverage local TV to support community engagement efforts | Using local TV to support community engagement can be a great way to … |
Intermediate
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Medium
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| Leverage local newspapers for community-focused campaigns | Using local newspapers for community-focused campaigns is a great way… |
Intermediate
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Medium
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| Leverage point-of-purchase displays for high-impact promotions | Point-of-purchase (POP) displays grab attention right when customers … |
Intermediate
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Medium
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| Leverage postcards for seasonal promotions or announcements | Using postcards for seasonal promotions or announcements is a simple … |
Intermediate
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Medium
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| Leverage prime-time slots for maximum reach | Using prime-time slots on TV is a great way to get your brand or prod… |
Intermediate
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Medium
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| Leverage radio contests or giveaways for engagement | Running contests or giveaways on radio is a fun way to get people tal… |
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Medium
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| Leverage sponsorships for exclusive promotional opportunities | Using sponsorships for exclusive promotional opportunities can effect… |
Intermediate
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Medium
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| Leverage the pop-up as a test market for new products or concepts | Using pop-up stores is a great way to test new products or concepts w… |
Intermediate
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Medium
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| Leverage trade shows for networking and relationship-building | Attending trade shows is a great way to meet industry leaders, potent… |
Intermediate
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Medium
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| Leverage transit ads for localised, community-focused campaigns | Using transit ads is great for local outreach since public transporta… |
Intermediate
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Medium
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| Leverage virtual or augmented reality to enhance brand activations | Using virtual or augmented reality to create immersive brand experien… |
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Medium
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| Leverage webinars as gated content to collect registrant information | Using webinars as gated content helps capture valuable registration i… |
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Medium
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| Measure activation success through attendance, engagement, and social media impact | Measuring activation success by looking at attendance, engagement, an… |
Intermediate
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Medium
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| Measure effectiveness through post-show surveys and feedback | Get insights from your audience after an event by using post-show sur… |
Intermediate
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Medium
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| Measure event success through registration, attendance, and engagement metrics | Tracking event success via registration, attendance, and engagement m… |
Intermediate
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Medium
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| Measure event success through social media reach, engagement, and content creation | It's all about seeing how well your event did by checking out the buz… |
Intermediate
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Medium
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| Measure impact through post-conference surveys and feedback | Gather valuable feedback and measure the success of your conference b… |
Intermediate
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Medium
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| Measure sponsorship impact through media coverage and brand lift | Measuring sponsorship impact through media coverage and brand lift he… |
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Medium
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| Monitor conference performance through lead generation and sales data | Tracking how well your conference does by looking at the leads you ge… |
Intermediate
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Medium
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| Monitor event performance through sales and engagement data | Track sales and engagement data to see how well your event is doing. … |
Intermediate
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Medium
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| Monitor sponsorship effectiveness through sales and engagement data | Tracking how well sponsorships are working by looking at sales and en… |
Intermediate
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Medium
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| Monitor trade show performance through lead generation and sales data | Track your trade show success by monitoring lead generation and sales… |
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Medium
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| Offer double points during special promotions or events | When your customers can earn double points during special events or p… |
Intermediate
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Medium
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| Offer early bird discounts or group rates to boost attendance | Use early bird discounts or group rates to entice people to sign up e… |
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Medium
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| Offer early bird discounts to drive early registrations | Get people to sign up earlier by offering early bird discounts. It's … |
Intermediate
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Medium
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| Offer exclusive deals or information through brochures | Brochures are a tangible way to share exclusive deals and information… |
Intermediate
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Medium
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| Offer exclusive products or discounts at the pop-up | Setting up a pop-up and offering exclusive products or discounts is a… |
Intermediate
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Medium
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| Offer exclusive promotions or deals for trade show attendees | Attending a trade show? Offering exclusive promotions or deals is a g… |
Intermediate
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Medium
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| Offer free products or exclusive experiences in exchange for promotion | Providing free products or exclusive experiences for promotion is a w… |
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Medium
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| Offer free samples of new or popular products | Giving out free samples of new or popular products is a great way to … |
Intermediate
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Medium
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| Offer incentives for influencers to create content during the event | Get influencers hyped to cover your event by offering them incentives… |
Intermediate
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Medium
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| Offer product trials or demos to allow customers to experience the difference | Let potential customers try out your product or service for free. The… |
Intermediate
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Medium
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| Offer samples as a reward for completing surveys or engaging with the brand | Get customers excited by offering them free samples for completing su… |
Intermediate
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Medium
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| Participate in Walmart’s seasonal promotions and deals | Boost your brand visibility by joining Walmart’s seasonal promotions.… |
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Medium
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| Participate in international trade shows or industry events | Going to international trade shows or industry events helps you get i… |
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Medium
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| Participate in niche community events or forums | Getting involved in niche community events or forums is a great way t… |
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Medium
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| Participate in speaking opportunities to establish thought leadership | Speaking at events can help you become a thought leader in your field… |
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Medium
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| Partner with TV networks for exclusive sponsorships | Teaming up with TV networks for exclusive sponsorships can give your … |
Intermediate
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Medium
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| Partner with brands for co-branded in-store events | Co-branded in-store events leverage collaboration between brands to h… |
Intermediate
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Medium
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| Partner with conference organisers for exclusive promotions | Team up with conference organizers for exclusive promotions to expand… |
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Medium
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| Partner with influencers or celebrities to draw attention to activations | Leveraging influencers or celebrities can really draw attention to yo… |
Intermediate
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Medium
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| Partner with local businesses or events for co-branded ads | Teaming up with local businesses or events for co-branded ads expands… |
Intermediate
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Medium
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| Partner with local businesses to enhance pop-up appeal | Boost your pop-up event by teaming up with local businesses. This str… |
Intermediate
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Medium
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| Partner with local events or landmarks for co-branded billboards | Creating co-branded billboards in partnership with local events or la… |
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| Partner with local organisations for co-branded community initiatives | Join forces with local organizations to turn small community initiati… |
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Medium
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| Partner with local retailers to reach a broader audience | Connecting with local retailers can widen your customer base. This ap… |
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Medium
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| Partner with local transit authorities for exclusive placements | Maximize visibility by placing ads in buses, subways, and other local… |
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| Partner with nonprofits or community organisations to support causes | Teaming up with nonprofits or community organizations to support caus… |
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| Partner with other exhibitors for cross-promotion opportunities | Partnering with other exhibitors lets you tap into their audience, an… |
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| Partner with popular internet radio shows for sponsorships | Sponsoring popular internet radio shows can boost your brand's visibi… |
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| Partner with radio hosts for live reads or endorsements | Working with radio hosts for live reads or endorsements gives you a w… |
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Medium
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| Partner with retailers for exclusive POS placements | Boost your visibility and sales by teaming up with retailers to get e… |
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| Partner with retailers for exclusive sampling opportunities | Want to get your product directly into customers' hands while enhanci… |
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Medium
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| Partner with satellite radio shows for sponsorships | Partnering with satellite radio shows for sponsorships is a savvy mov… |
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| Partner with sponsored events for co-branded promotions | Partnering with sponsored events for co-branded promotions can create… |
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| Provide ambassadors with branded merchandise to promote brand visibility | Giving branded merchandise to ambassadors is a great way to get your … |
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| Provide exclusive access to products or events for ambassadors | Providing exclusive access to upcoming products or events for ambassa… |
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| Provide influencers with branded experiences or products to share | Giving influencers free branded products or exclusive experiences get… |
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| Recognise and celebrate customer milestones, such as anniversaries | Celebrating customer milestones like anniversaries can boost loyalty … |
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| Regularly evaluate sponsorships to ensure alignment and ROI | Regularly assessing sponsorships ensures they still fit with your com… |
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| Regularly refresh in-store promotions to maintain engagement | Maintaining fresh in-store promotions keeps customers interested and … |
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| Regularly update POS displays to maintain freshness | Keeping your POS (Point of Sale) displays up-to-date ensures that the… |
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Medium
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| Run a "try before you buy" campaign to reduce purchase hesitation | Offer customers a chance to try your product or service before buying… |
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Medium
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| Run contests and giveaways to boost engagement | Running contests and giveaways can quickly boost engagement and attra… |
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Medium
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| Run contests or challenges that incentivise content creation from users | Running contests or challenges that incentivize user-generated conten… |
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Medium
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| Run contests or giveaways to increase follower engagement | Boost your follower engagement by running fun contests or giveaways. … |
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Medium
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| Run seasonal promotions to boost sales | Running seasonal promotions can give a temporary sales boost and attr… |
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Medium
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| Run time-sensitive promotions to create urgency | Creating limited-time offers can drive immediate customer action but … |
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Medium
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| Send timely notifications for events, sales, or new content | Stay top-of-mind with your audience by sending timely notifications a… |
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Medium
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| Snapchat Filters Ads | Snapchat Filter Ads are fun, customizable overlays for photos and vid… |
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Medium
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| Sponsor popular radio shows for consistent exposure | Sponsoring popular radio shows lets brands get known by a wide audien… |
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| Target ads to specific local events or seasons | Targeting ads to specific local events or seasons can boost brand vis… |
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| Target high-footfall areas for maximum visibility | Boost your brand's visibility by placing ads where lots of people nat… |
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| Target high-traffic locations for maximum exposure | Maximize your brand's visibility by placing ads in bustling areas. Gr… |
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| Target high-traffic routes and locations for maximum exposure | Putting your ads on high-traffic routes and locations maximizes visib… |
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Medium
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| Use Facebook Live to interact directly with followers | Go live on Facebook to connect with your audience in real-time. It's … |
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Medium
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| Use POS displays to enhance brand visibility and recognition | POS displays are a great way to boost brand visibility and get more r… |
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Medium
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| Use POS displays to promote new or seasonal products | Promote your new or seasonal products using point-of-sale (POS) displ… |
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Medium
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| Use QR codes in ads to drive online engagement | Adding QR codes to ads is a smart way to drive online engagement. It … |
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Medium
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| Use a multi-channel approach to promote activations before, during, and after the event | Capture attention by promoting activations on multiple channels befor… |
Intermediate
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Medium
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| Use a targeted approach by sampling products in specific markets or demographics | Sampling products in specific markets or demographics is a clever way… |
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Medium
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| Use audio and display ads for multi-sensory engagement | Audio and display ads offer a multi-sensory approach to advertising, … |
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Medium
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| Use billboards to complement other outdoor advertising | Billboards can significantly enhance the impact of other outdoor ads,… |
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| Use bold, simple designs for high visibility | Using bold, simple designs makes your advertisement easy to spot, ens… |
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Medium
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| Use branded giveaways to increase brand visibility | Branded giveaways are a great way to get your name out there. They’re… |
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Medium
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| Use branded materials and giveaways to enhance engagement | Offering branded materials and giveaways can capture attention and cr… |
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Medium
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| Use branded materials to enhance sampling experience | Enhancing the sampling experience with branded materials makes your b… |
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Medium
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| Use branded merchandise or giveaways to enhance the activation experience | Giving away branded merchandise or freebies can make your brand more … |
Intermediate
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Medium
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| Use brochures at events, trade shows, and in-store displays | Brochures are a great way to provide detailed information about your … |
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| Use community events to build relationships and trust | Building relationships and trust through community events involves en… |
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| Use conference sponsorships to increase visibility | Sponsoring conferences can effectively boost your visibility and cred… |
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Medium
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| Use email marketing and social media to promote events | Utilize email marketing and social media to spread the word about you… |
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| Use engaging visuals and interactive elements during webinars | Make your webinars pop by adding stunning visuals and interactive ele… |
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| Use event-specific hashtags to encourage social media sharing | Event-specific hashtags boost reach and engagement by encouraging att… |
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| Use eye-catching designs for ads on buses, trains, and taxis | Ads on buses, trains, and taxis quickly grab attention and create a m… |
Intermediate
|
Medium
|
| Use flyers for local promotions or announcements | Flyers are a hands-on way to promote events, products, or services lo… |
Intermediate
|
Medium
|
| Use flyers to build community awareness and engagement | Flyers are a great way to spread the word around your community. They… |
Intermediate
|
Medium
|
| Use in-store signage to guide customers to promotions | In-store signage helps customers discover promotions while shopping, … |
Intermediate
|
Medium
|
| Use influencer events to build stronger relationships and loyalty | Hosting influencer events can help you connect with your audience mor… |
Intermediate
|
Medium
|
| Use interactive elements (polls, Q&A) during the event to increase engagement | Creating polls and Q&A sessions during events can really amp up audie… |
Intermediate
|
Medium
|
| Use interactive elements to engage customers | Using interactive elements like polls, quizzes, and interactive video… |
Intermediate
|
Medium
|
| Use interactive installations or events to create memorable brand experiences | Interactive installations and events create unforgettable brand exper… |
Intermediate
|
Medium
|
| Use joint press releases to announce partnerships and gain media coverage | Announcing partnerships through joint press releases can help your br… |
Intermediate
|
Medium
|
| Use local TV ads to drive traffic to nearby stores or events | Local TV ads are a popular method to boost foot traffic to your nearb… |
Intermediate
|
Medium
|
| Use product demonstrations to engage visitors | Showcasing your product through demonstrations can be a game-changer … |
Intermediate
|
Medium
|
| Use product demonstrations to showcase features and benefits | Product demonstrations show exactly how your product works, making it… |
Intermediate
|
Medium
|
| Use samples to cross-promote complementary products | Using samples to cross-promote complementary products is a clever way… |
Intermediate
|
Medium
|
| Use sampling events to gather customer feedback | Sampling events are a great way to connect with customers and gather … |
Intermediate
|
Medium
|
| Use seasonal themes in content and product offerings to attract attention | Highlighting seasonal themes makes your brand feel timely and relevan… |
Intermediate
|
Medium
|
| Use social media and email marketing to promote the pop-up in advance | Use social media and email marketing to promote your pop-up event eff… |
Intermediate
|
Medium
|
| Use sponsorships to enhance community relations and goodwill | Sponsorships build a stronger connection with the local community. Th… |
Intermediate
|
Medium
|
| Use sponsorships to increase brand visibility and awareness | Sponsorships boost your brand's visibility by aligning with popular e… |
Intermediate
|
Medium
|
| Use storytelling techniques to create compelling and memorable content | Crafting stories that captivate your audience. Using storytelling in … |
Intermediate
|
Medium
|
| Use street furniture ads for localised campaigns | Street furniture ads are amazing for driving hyper-local engagement —… |
Intermediate
|
Medium
|
| Use street furniture ads to complement other outdoor advertising efforts | Enhance your existing outdoor advertising campaigns by utilizing stre… |
Intermediate
|
Medium
|
| Use the Snap Map feature to promote localised content | Use Snap Map for promoting localized content by showcasing real-time … |
Intermediate
|
Medium
|
| Use transit ads for seasonal or event-based promotions | Transit ads are effective for reaching a large audience during season… |
Intermediate
|
Medium
|
| Use transit ads to complement broader outdoor advertising efforts | Transit ads can boost your outdoor advertising by getting your brand … |
Intermediate
|
Medium
|
| Use vibrant, eye-catching designs for ads on benches, kiosks, and shelters | Designing vibrant ads for benches, kiosks, and shelters helps capture… |
Intermediate
|
Medium
|
| Use visually appealing designs with strong calls to action | Catch your audience's eye with attractive visuals and clear calls to … |
Intermediate
|
Medium
|
| Use visually appealing layouts for print ads | Using visually appealing layouts for print ads can grab attention and… |
Intermediate
|
Medium
|
| Use workshops to demonstrate product value and address customer needs | Running workshops to show off your product can build trust and highli… |
Intermediate
|
Medium
|
| Utilise PR efforts to gain media coverage for the launch | Getting media coverage through PR efforts is an effective way to crea… |
Intermediate
|
Medium
|
| Utilise digital sampling programmes to reach a wider audience | Digital sampling programs are like letting people try your product on… |
Intermediate
|
Medium
|
| Utilise influencer partnerships to promote the event | Partnering with influencers to promote your event can give it massive… |
Intermediate
|
Medium
|
| Utilise storytelling to convey the unique value proposition | Storytelling in marketing grabs your audience's attention by sharing … |
Intermediate
|
Medium
|
| Utilise workshops as a networking opportunity for attendees | Workshops are a great way to meet new people, build relationships, an… |
Intermediate
|
Medium
|
| X Image Ads | X Image Ads are visual-based ads on the platform formerly known as Tw… |
Intermediate
|
Medium
|
| X Moment Ads | X Moment Ads capture audience attention during key moments on the pla… |
Intermediate
|
Medium
|
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Pros
- Direct engagement: Events allow for face-to-face interaction with your audience, fostering stronger connections and immediate feedback.
- Memorable experiences: Hosting events creates lasting memories for attendees, enhancing brand recall and loyalty.
- Networking opportunities: Events provide a platform to network with potential customers, partners, and industry influencers, expanding your reach and influence.
- Showcase products: Events offer a chance to showcase your products or services in person, allowing customers to experience them firsthand.
- Brand awareness: Well-promoted events can significantly boost your brand’s visibility and awareness within your target market.
- Lead generation: Events can generate high-quality leads, as attendees have already shown interest by participating.
- Content creation: Events provide valuable content for your marketing channels, including photos, videos, and attendee testimonials.
Cons
- High costs: Organizing events can be expensive, requiring significant investment in venue, staff, marketing, and materials.
- Time-intensive: Planning and executing an event takes considerable time, diverting resources from other marketing activities.
- Uncertain ROI: Measuring the return on investment from events can be difficult, as benefits like brand awareness and relationships are hard to quantify.
- Risk of low attendance: Despite efforts, there is always a risk that the event may not attract enough attendees, resulting in wasted resources.
- Logistical challenges: Managing event logistics, from setup to coordination and teardown, can be complex and prone to unexpected issues.
- Limited reach: Physical events are constrained by geography, limiting attendance to those who can travel to the location.
- Environmental impact: Events can have a significant environmental footprint, from waste generated to energy consumed, potentially conflicting with sustainability goals.