Lead Generation Strategy
Attracting potential customers and capturing their interest through various tactics to convert them into leads. It can boost sales and grow your customer base but requires consistent effort and effective targeting to succeed.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| A/B test banner designs and messaging to optimise results | Testing different banner designs and messaging helps you figure out w… |
Intermediate
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Medium
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| A/B test email elements to optimise performance | Experimenting with different elements in your emails, like subject li… |
Intermediate
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Medium
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| Align sales and marketing teams for a cohesive ABM approach | Coordination between sales and marketing ensures that everyone is on … |
Intermediate
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Medium
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| Amazon DSP (Demand-Side Platform) Ads | This powerful tool lets you run targeted ad campaigns across Amazon a… |
Intermediate
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Medium
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| Amazon OTT (Over-The-Top) Video Ads | Amazon OTT video ads are a great way to reach your target audience wi… |
Intermediate
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Medium
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| Amazon Sponsored Brands | Amazon Sponsored Brands offer a way to promote your brand and product… |
Intermediate
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Medium
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| Amazon Sponsored Display Ads | Amazon Sponsored Display Ads are a versatile way to promote your prod… |
Intermediate
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Medium
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| Amazon Sponsored Products | Amazon Sponsored Products are ads for specific products listed on Ama… |
Intermediate
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Medium
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| Amazon Stores | Amazon Stores offer businesses an online platform to showcase their p… |
Intermediate
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Medium
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| Amazon Video Ads | Amazon Video Ads are designed to grab attention and boost engagement … |
Intermediate
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Medium
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| Analyse ad performance regularly to refine targeting and creatives | Frequently checking your ad performance helps you fine-tune your ad t… |
Intermediate
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Medium
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| Analyse customer data to personalise marketing efforts at each funnel stage | By analyzing customer data, you can tailor marketing strategies to ea… |
Intermediate
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Medium
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| Analyse email performance metrics and optimise accordingly | Analyzing email performance metrics helps understand what's working a… |
Intermediate
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Medium
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| Automate email sequences for onboarding, nurturing, and retention | Set up automated email sequences for a smoother experience from onboa… |
Intermediate
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Medium
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| Collaborate with app developers for exclusive ad placements | Partnering with app developers for exclusive ad placements helps bran… |
Intermediate
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Medium
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| Collaborate with magazines for exclusive promotions | Partnering with magazines for exclusive promotions helps you reach a … |
Intermediate
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Medium
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| Collaborate with newspaper publishers for sponsored content | Partnering with newspaper publishers for sponsored content allows you… |
Intermediate
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Medium
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| Collect attendee contact information for follow-up marketing | Gathering contact details from event attendees allows you to engage t… |
Intermediate
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Medium
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| Collect customer contact information for future marketing | Gathering potential customer info lets you build future campaigns tai… |
Intermediate
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Medium
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| Collect customer data during the pop-up for future marketing efforts | Collecting customer data during a pop-up helps you keep in touch with… |
Intermediate
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Medium
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| Conduct A/B testing on ad copy, creatives, and landing pages | Want to see what works best? A/B testing lets you compare different a… |
Intermediate
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Medium
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| Conduct in-depth research on target accounts to tailor messaging | Doing deep research on target accounts means you really dig into what… |
Intermediate
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Medium
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| Conduct live presentations or workshops to showcase expertise | Live presentations or workshops offer a direct way to engage and buil… |
Intermediate
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Medium
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| Conduct regular funnel analysis to identify and address bottlenecks | Regular funnel analysis helps you spot where potential customers drop… |
Intermediate
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Medium
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| Conduct regular list cleaning to maintain a high-quality subscriber base | Regular list cleaning ensures your email list only contains engaged s… |
Intermediate
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Medium
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| Continuously refine data models and methodologies based on performance | Refining data models and methodologies based on performance helps imp… |
Intermediate
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Medium
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| Create a dedicated landing page for showcasing user-generated content | Setting up a landing page to showcase user-generated content is a gre… |
Intermediate
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Medium
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| Create a dedicated landing page for the product with compelling content | A dedicated landing page highlights your product's best features and … |
Intermediate
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Medium
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| Create a dedicated landing page with event details and registration | A dedicated landing page for event details and registration makes it … |
Intermediate
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Medium
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| Create a post-webinar email sequence to nurture leads | Following up after a webinar with a targeted email sequence helps kee… |
Intermediate
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Medium
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| Create an interactive experience within the pop-up to encourage engagement | Make pop-ups fun and interactive to grab attention and keep users eng… |
Intermediate
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Medium
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| Create automated workflows for different customer journeys | Automating workflows for different customer journeys helps streamline… |
Intermediate
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Medium
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| Create dedicated marketing campaigns tailored to the new markets or products | Tapping into new markets or launching new products? Customized market… |
Intermediate
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Medium
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| Create engaging captions with strong calls to action | Crafting captions that grab attention and encourage action can boost … |
Intermediate
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Medium
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| Create eye-catching flyer designs with clear messaging | Designing attractive flyers with clear messages can effectively grab … |
Intermediate
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Medium
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| Create targeted ads for specific listener demographics | Targeted ads for listener demographics focus on crafting specific mes… |
Intermediate
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Medium
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| Create visually appealing display ads that capture attention | Creating display ads that are visually appealing is a great way to gr… |
Intermediate
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Medium
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| Design eye-catching banners with clear calls to action | Eye-catching banners with clear calls to action grab attention and dr… |
Intermediate
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Medium
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| Design visually appealing brochures with clear, concise messaging | Brochures are a versatile marketing tool for businesses looking to cr… |
Intermediate
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Medium
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| Design visually appealing catalogues with clear, concise content | Crafting well-designed catalogs with clear, concise content can attra… |
Intermediate
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Medium
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| Develop a clear business plan outlining objectives, roles, and responsibilities | Creating a business plan sets a clear path by defining goals, roles, … |
Intermediate
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Medium
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| Develop a robust content strategy to nurture leads through the funnel | A strong content strategy helps convert potential customers by offeri… |
Intermediate
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Medium
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| Develop comparison charts to showcase product advantages over competitors | Creating comparison charts help potential customers easily understand… |
Intermediate
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Medium
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| Develop engaging ad creatives with clear calls to action | Creating ad creatives with clear and engaging calls to action capture… |
Intermediate
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Medium
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| Develop gated content (e.g., eBooks, whitepapers) for lead generation | Gated content like eBooks and whitepapers can be a goldmine for colle… |
Intermediate
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Medium
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| Develop gated content like eBooks, whitepapers, and webinars | Want to generate high-quality leads while building your credibility? … |
Intermediate
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Medium
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| Develop integrated campaigns that leverage multiple channels (email, social, PPC) | Integrated campaigns across email, social media, and PPC are versatil… |
Intermediate
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Medium
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| Develop interactive content (quizzes, checklists) to engage users | Interactive content like quizzes and checklists can be huge in gettin… |
Intermediate
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Medium
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| Develop on-demand online courses to provide value and capture leads | Create on-demand online courses that offer valuable knowledge and ski… |
Intermediate
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Medium
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| Develop scoring models to prioritise leads based on conversion likelihood | Scoring models help you identify which leads are most likely to conve… |
Intermediate
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Medium
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| Develop targeted calling lists based on customer data | Targeting calling lists based on customer data helps identify and rea… |
Intermediate
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Medium
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| Develop targeted campaigns to re-engage inactive customers | Get back in touch with your old customers by tailoring campaigns that… |
Intermediate
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Medium
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| Distribute brochures through direct mail campaigns | Sending out brochures through direct mail campaigns can effectively r… |
Intermediate
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Medium
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| Distribute catalogues at events, trade shows, and in-store | Handing out physical catalogues at events or in-store can create a ta… |
Intermediate
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Medium
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| Distribute flyers in high-traffic areas or events | Handing out flyers in bustling areas or at events is a straightforwar… |
Intermediate
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Medium
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| Etsy Offsite Ads | Etsy Offsite Ads help get your products seen outside of Etsy, reachin… |
Intermediate
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Medium
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| Focus on local SEO to increase visibility in Bing Places for Business | Trying to boost your presence on Bing Places for Business can bring m… |
Intermediate
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Medium
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| Follow up with attendees post-event with exclusive content or offers | Post-event follow-ups with exclusive content or offers are a great wa… |
Intermediate
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Medium
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| Follow up with attendees through email with additional resources | Following up with attendees via email with additional resources is a … |
Intermediate
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Medium
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| Google App Campaigns | Google App Campaigns help you promote your app across Google platform… |
Intermediate
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Medium
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| Google Call-Only Ads | Google Call-Only Ads make it easy to drive direct phone calls to your… |
Intermediate
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Medium
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| Google Discovery Ads | Google Discovery Ads are super versatile ads that appear across Googl… |
Intermediate
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Medium
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| Google Display Ads | Google Display Ads allow you to show your ads across a vast network o… |
Intermediate
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Medium
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| Google Dynamic Search Ads | With Google Dynamic Search Ads, you don’t need to manage keywords man… |
Intermediate
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Medium
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| Google Local Services Ads | Google Local Services Ads help local service providers appear at the … |
Intermediate
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Medium
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| Google Performance Max Ads | Performance Max Ads offer an all-in-one solution by automating your a… |
Intermediate
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Medium
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| Google Remarketing Ads | Google Remarketing Ads help you re-engage visitors who've interacted … |
Intermediate
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Medium
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| Google Responsive Search Ads (RSA) | Responsive Search Ads allow you to create multiple headlines and desc… |
Intermediate
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Medium
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| Google Search Ads | Ads that pop up when you search for stuff on Google. They can be real… |
Intermediate
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Medium
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| Google Smart Campaigns | Google Smart Campaigns automate your online advertising, making it ea… |
Intermediate
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Medium
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| Google Video Ads (YouTube) | YouTube Video Ads are highly customizable and can be targeted to nich… |
Intermediate
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Medium
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| Host a launch event or webinar to unveil the new product | Reveal your product in style with a launch event or webinar. It's a f… |
Intermediate
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Medium
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| Host branded events, webinars, or live streams to engage with potential customers | Organize events, webinars, or live streams to connect directly with y… |
Intermediate
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Medium
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| Host branded workshops or sessions at conferences | Hosting branded workshops or sessions at conferences helps you connec… |
Intermediate
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Medium
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| Host events or webinars to showcase expertise and attract new leads | Hosting events or webinars is a fantastic way to showcase your expert… |
Intermediate
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Medium
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| Host in-person or virtual workshops to educate customers on relevant topics | Attract and engage your audience by hosting in-person or virtual work… |
Intermediate
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Medium
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| Host or participate in industry events, panels, and podcasts | Get your brand noticed and build meaningful connections by hosting or… |
Intermediate
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Medium
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| Host virtual events or webinars to attract leads | Hosting virtual events or webinars is a fantastic way to attract lead… |
Intermediate
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Medium
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| Host virtual or in-person events to engage with potential customers | Hosting virtual or in-person events is a great way to engage potentia… |
Intermediate
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Medium
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| Host webinars on relevant and trending topics | Webinars are a great way to engage your audience on trending topics. … |
Intermediate
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Medium
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| Host webinars or events to showcase new offerings and changes | Webinars or events are a great way to show new products or changes wh… |
Intermediate
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Medium
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| IGTV Ads | IGTV Ads are a strategic marketing tool on Instagram's IGTV platform,… |
Intermediate
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Medium
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| Implement SEO strategies to increase organic traffic and visibility | Boost your website's organic traffic and visibility by tweaking your … |
Intermediate
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Medium
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| Implement a referral programme that incentivises lead sharing | Get the word out and boost your leads by offering a referral program … |
Intermediate
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Medium
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| Implement exit-intent pop-ups to retain potential customers | Exit-intent pop-ups show up just when a visitor is about to leave you… |
Intermediate
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Medium
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| Implement lead scoring to prioritise high-quality leads | Use lead scoring to identify and focus on the most promising leads. T… |
Intermediate
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Medium
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| Implement live chat and AI-powered chatbots for 24/7 support | Offering live chat and AI-powered chatbots ensures customers get inst… |
Intermediate
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Medium
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| Implement live chat or chatbots on the website for immediate engagement | Live chat or chatbots on your website give visitors quick answers, im… |
Intermediate
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Medium
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| Implement retargeting ads to recapture lost visitors | Retargeting ads are a smart way to keep your brand top-of-mind for pe… |
Intermediate
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Medium
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| Include QR codes or website links to drive online engagement | Using QR codes or website links helps direct people to your online co… |
Intermediate
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Medium
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| Include a strong call to action and contact information | Including a strong call to action and contact information in your mar… |
Intermediate
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Medium
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| Include a strong call to action to drive conversions | Urge your audience to take action now with a compelling call to actio… |
Intermediate
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Medium
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| Include clear calls to action to drive conversions | Including clear calls to action (CTAs) in your marketing drives custo… |
Intermediate
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Medium
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| Include clear, concise messaging with a call to action | Creating clear and concise messages with a call to action can drive c… |
Intermediate
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Medium
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| Include educational content to nurture leads | Sharing informative and helpful content keeps your leads interested a… |
Intermediate
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Medium
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| Include high-quality images and compelling copy | High-quality images and compelling copy grab attention, enhance brand… |
Intermediate
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Medium
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| Incorporate QR codes to drive online engagement | Using QR codes is a fantastic way to seamlessly connect offline and o… |
Intermediate
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Medium
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| Incorporate a clear call to action in TV ads | Use TV ads to invite your audience to take a specific action, like vi… |
Intermediate
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Medium
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| Incorporate a clear call to action in each ad | Make sure every ad tells your audience exactly what to do next. From … |
Intermediate
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Medium
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| Incorporate customer testimonials and case studies | Harness customer testimonials and case studies to showcase real-world… |
Intermediate
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Medium
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| Incorporate retargeting strategies to re-engage past visitors | Retargeting is about reconnecting with people who have already shown … |
Intermediate
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Medium
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| Integrate inbound telemarketing with CRM systems for seamless customer management | Boost customer satisfaction and retention by linking your inbound tel… |
Intermediate
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Medium
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| Integrate outbound telemarketing with CRM systems for seamless customer management | By aligning telemarketing efforts with your CRM, you'll streamline cu… |
Intermediate
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Medium
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| Integrate predictive analytics with email marketing for targeted campaigns | Use predictive analytics to make your email marketing super targeted.… |
Intermediate
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Medium
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| Launch market-specific websites or landing pages | Creating market-specific websites or landing pages helps you cater di… |
Intermediate
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Medium
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| Leverage PR to gain media coverage for whitepaper releases | Getting the media to cover your whitepaper releases extends your reac… |
Intermediate
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Medium
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| Leverage SMS automation for consistent communication | Stay top-of-mind with your audience by using SMS automation for regul… |
Intermediate
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Medium
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| Leverage Walmart’s TwoDay delivery programme to increase conversions | Using Walmart’s TwoDay delivery program can be a game-changer for you… |
Intermediate
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Medium
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| Leverage carousel ads for showcasing multiple products or features | Carousel ads let you showcase multiple products or features in a sing… |
Intermediate
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Medium
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| Leverage catalogues as part of a multi-channel marketing strategy | Leveraging catalogues in your multi-channel marketing strategy is a g… |
Intermediate
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Medium
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| Leverage contextual targeting to reach relevant audiences | Use contextual targeting to place your ads on websites and platforms … |
Intermediate
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Medium
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| Leverage inbound telemarketing for customer support and engagement | Handle customer questions and resolve issues via inbound telemarketin… |
Intermediate
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Medium
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| Leverage local newspapers for community-focused campaigns | Using local newspapers for community-focused campaigns is a great way… |
Intermediate
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Medium
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| Leverage machine learning to predict customer behaviour and trends | Using machine learning for predicting customer behavior and trends le… |
Intermediate
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Medium
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| Leverage outbound telemarketing for lead generation and sales | Outbound telemarketing involves calling prospects directly to pitch p… |
Intermediate
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Medium
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| Leverage webinars as gated content to collect registrant information | Using webinars as gated content helps capture valuable registration i… |
Intermediate
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Medium
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| LinkedIn Carousel Ads | LinkedIn Carousel Ads let you showcase multiple images or videos in a… |
Intermediate
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Medium
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| LinkedIn Conversation Ads | Engage your LinkedIn audience through interactive conversations that … |
Intermediate
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Medium
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| LinkedIn Dynamic Ads | LinkedIn Dynamic Ads can create personalized ads for each user by lev… |
Intermediate
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Medium
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| LinkedIn Follower Ads | LinkedIn Follower Ads help you grow your company page followers by ta… |
Intermediate
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Medium
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| LinkedIn Lead Gen Forms | LinkedIn Lead Gen Forms make it easy to collect quality leads on Link… |
Intermediate
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Medium
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| LinkedIn Sponsored Content Ads | Promoting articles, posts, or videos directly in the LinkedIn feed to… |
Intermediate
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Medium
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| LinkedIn Sponsored InMail (Message Ads) | Deliver personalized messages directly to LinkedIn inboxes. Great for… |
Intermediate
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Medium
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| LinkedIn Spotlight Ads | LinkedIn Spotlight Ads let you create personalized, interactive ads t… |
Intermediate
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Medium
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| LinkedIn Text Ads | With LinkedIn Text Ads, you can create simple, unobtrusive ads that a… |
Intermediate
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Medium
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| LinkedIn Video Ads | LinkedIn Video Ads connect you with a professional audience through e… |
Intermediate
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Medium
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| Measure inbound telemarketing effectiveness through conversion rates | Evaluating the success of your inbound telemarketing by checking conv… |
Intermediate
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Medium
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| Measure outbound telemarketing effectiveness through conversion rates | Evaluate your telemarketing campaigns by tracking conversion rates. T… |
Intermediate
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Medium
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| Measure sampling success through conversions and feedback analysis | Get a snapshot of how sampling efforts are paying off by diving into … |
Intermediate
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Medium
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| Meta Audience Network Ads | Meta Audience Network Ads extends your campaigns beyond Facebook and … |
Intermediate
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Medium
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| Meta Carousel Ads | Meta Carousel Ads let you showcase multiple images or videos within a… |
Intermediate
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Medium
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| Meta Collection Ads | Meta Collection Ads let you showcase multiple products or services in… |
Intermediate
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Medium
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| Meta Dynamic Ads | Meta Dynamic Ads automatically show the right products to the right p… |
Intermediate
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Medium
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| Meta Instant Experience Ads (formerly Canvas Ads) | Experience immersive, mobile-first content that captures attention an… |
Intermediate
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Medium
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| Meta Lead Ads | Meta Lead Ads help capture leads directly within Facebook and Instagr… |
Intermediate
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Medium
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| Meta Marketplace Ads | Meta Marketplace Ads allows businesses to engage a broad audience dir… |
Intermediate
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Medium
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| Meta Messenger Ads | Meta Messenger Ads offer a personal and direct way to reach your audi… |
Intermediate
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Medium
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| Meta News Feed Ads | Meta News Feed Ads are targeted advertisements displayed directly wit… |
Intermediate
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Medium
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| Meta Poll Ads | Meta Poll Ads are interactive advertisements on Facebook and Instagra… |
Intermediate
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Medium
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| Meta Sponsored Message Ads | Meta Sponsored Message Ads allow businesses to send personalized mess… |
Intermediate
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Medium
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| Meta Stories Ads | Meta Stories Ads are visual and engaging ads on Meta's platforms like… |
Intermediate
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Medium
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| Meta Video Ads | Meta Video Ads leverage Meta's expansive social media platforms to re… |
Intermediate
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Medium
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| Microsoft Audience Ads | Microsoft Audience Ads offers a user-friendly platform to target spec… |
Intermediate
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Medium
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| Microsoft Dynamic Search Ads | Microsoft Dynamic Search Ads help you reach potential customers who a… |
Intermediate
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Medium
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| Microsoft LinkedIn Profile Targeting Ads | Microsoft LinkedIn Profile Targeting Ads offer precise targeting for … |
Intermediate
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Medium
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| Microsoft Native Ads | Microsoft Native Ads are a great way to blend in with content while s… |
Intermediate
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Medium
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| Microsoft Responsive Search Ads | Microsoft Responsive Search Ads make it easy to create dynamic ads th… |
Intermediate
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Medium
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| Microsoft Search Ads (Bing Ads) | Run your ads on Bing to reach millions of users actively searching fo… |
Intermediate
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Medium
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| Microsoft Shopping Ads | Microsoft Shopping Ads are great for getting your products in front o… |
Intermediate
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Medium
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| Monitor conference performance through lead generation and sales data | Tracking how well your conference does by looking at the leads you ge… |
Intermediate
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Medium
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| Monitor performance closely to assess success and refine strategy | Keeping a close eye on performance metrics helps you see what's worki… |
Intermediate
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Medium
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| Monitor postcard effectiveness through sales and response rates | Using the data from sales and response rates to monitor postcard effe… |
Intermediate
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Medium
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| Monitor trade show performance through lead generation and sales data | Track your trade show success by monitoring lead generation and sales… |
Intermediate
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Medium
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| Offer a limited-time discount or promotion for early adopters | Attract new customers quickly by offering a limited-time discount or … |
Intermediate
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Medium
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| Offer exclusive deals or information through brochures | Brochures are a tangible way to share exclusive deals and information… |
Intermediate
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Medium
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| Offer introductory discounts or trials for first-time customers | Offering introductory discounts or trials entices potential customers… |
Intermediate
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Medium
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| Offer introductory pricing or discounts for new products | Introductory pricing or discounts are a great way to draw in new cust… |
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Medium
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| Offer product trials or demos to allow customers to experience the difference | Let potential customers try out your product or service for free. The… |
Intermediate
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Medium
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| Offer special promotions or deals during outbound calls | Offering special promotions or deals during outbound calls can encour… |
Intermediate
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Medium
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| Optimise for SEO to increase visibility on search engines | Optimizing for SEO involves refining your website and content to be m… |
Intermediate
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Medium
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| Optimise landing pages for better conversion rates | Maximize the impact of your campaigns by refining landing pages to bo… |
Intermediate
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Medium
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| Optimise landing pages for conversion with clear CTAs and minimal form fields | Make your landing pages more effective by using clear calls-to-action… |
Intermediate
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Medium
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| Optimise meta tags and descriptions for higher click-through rates | Optimizing meta tags and descriptions is a game-changer for boosting … |
Intermediate
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Medium
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| Outbrain Native Display Ads | Outbrain Native Display Ads provide a way to seamlessly integrate you… |
Intermediate
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Medium
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| Outbrain Sponsored Content Ads | Promote your content and digital products to a wider audience using O… |
Intermediate
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Medium
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| Outbrain Video Ads | Outbrain Video Ads offer a unique way to reach engaged audiences thro… |
Intermediate
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Medium
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| Participate in niche community events or forums | Getting involved in niche community events or forums is a great way t… |
Intermediate
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Medium
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| Partner with popular internet radio shows for sponsorships | Sponsoring popular internet radio shows can boost your brand's visibi… |
Intermediate
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Medium
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| Personalise email content based on customer data | Using customer data, you can tailor your email content to fit each su… |
Intermediate
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Medium
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| Pinterest Collection Ads | Pinterest Collection Ads offer a visually engaging way to display mul… |
Intermediate
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Medium
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| Pinterest Promoted Pins | Promoted Pins on Pinterest are basically ads that fit right into the … |
Intermediate
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Medium
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| Pinterest Shopping Ads | Pinterest Shopping Ads allow businesses to showcase their products di… |
Intermediate
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Medium
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| Pinterest Video Ads | Pinterest Video Ads help you showcase your products and services thro… |
Intermediate
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Medium
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| Place ads in niche magazines that align with your target audience | Running ads in niche magazines that align with your target audience c… |
Intermediate
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Medium
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| Place banners on high-traffic, relevant websites | Placing banners on high-traffic, relevant websites can quickly grab a… |
Intermediate
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Medium
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| Post regular updates and articles on LinkedIn Pulse | Posting regular updates and articles on LinkedIn Pulse helps share yo… |
Intermediate
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Medium
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| Promote content through remarketing ads on social platforms | Reach your audience again by promoting content through remarketing ad… |
Intermediate
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Medium
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| Promote the app across other marketing channels | Boost your app's visibility by utilizing different marketing channels… |
Intermediate
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Medium
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| Promote workshops through targeted email campaigns and social media ads | Boost participation in your workshops by combining personalized email… |
Intermediate
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Medium
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| Provide exclusive content or offers in emails | Providing exclusive content or offers in emails is a fantastic way to… |
Intermediate
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Medium
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| Publish articles and whitepapers under executive bylines | Publishing articles and whitepapers under executive bylines helps sho… |
Intermediate
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Medium
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| Publish whitepapers on trending topics relevant to your audience | Whitepapers are comprehensive documents that offer in-depth insights … |
Intermediate
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Medium
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| Quora Image Ads | Leverage Quora Image Ads to visually captivate a highly-engaged audie… |
Intermediate
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Medium
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| Quora Lead Gen Forms Ads | Quora Lead Gen Forms Ads let you capture leads directly on Quora with… |
Intermediate
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Medium
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| Quora Promoted Answers | Promoted Answers on Quora allow you to highlight your expertise by gi… |
Intermediate
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Medium
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| Quora Text Ads | Quora Text Ads are great for reaching a curious audience engaged in s… |
Intermediate
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Medium
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| Quora Video Ads | Quora Video Ads offer a fresh way to engage a highly informed audienc… |
Intermediate
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Medium
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| Reddit Carousel Ads | Reddit Carousel Ads lets you showcase multiple images or videos in a … |
Intermediate
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Medium
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| Reddit Display Ads | Reddit Display Ads are a great way to reach niche communities with hi… |
Intermediate
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Medium
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| Reddit Promoted Posts | Promoted Posts on Reddit are paid advertisements that appear as nativ… |
Intermediate
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Medium
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| Reddit Sponsored Text Ads | Sponsored text ads on Reddit are a way to get your message seen by a… |
Intermediate
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Medium
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| Reddit Video Ads | Reddit Video Ads are a type of ad on Reddit where you can use videos … |
Intermediate
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Medium
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| Regularly clean and update databases to maintain data accuracy | Keeping your database clean and updated helps you avoid errors and im… |
Intermediate
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Medium
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| Regularly clean and update email lists to maintain deliverability | Regularly cleaning and updating your email lists helps keep your mess… |
Intermediate
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Medium
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| Regularly review and clean data to ensure accuracy and relevancy | Keeping your data squeaky clean is the key to making better business … |
Intermediate
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Medium
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| Regularly update and test landing pages for better conversion rates | Regularly revising and A/B testing landing pages is essential for ens… |
Intermediate
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Medium
|
| Regularly update buyer personas based on fresh insights and data | Always having up-to-date buyer personas helps fine-tune your marketin… |
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| Run contests and giveaways to boost engagement | Running contests and giveaways can quickly boost engagement and attra… |
Intermediate
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| Run dynamic search ads to capture new keyword opportunities | Running dynamic search ads helps you find new keyword opportunities b… |
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| Segment SMS lists for targeted messaging | Segmenting SMS lists for targeted messaging allows businesses to send… |
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| Segment email lists based on user behaviour and preferences | Take your email marketing up a notch by segmenting your audience base… |
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| Segment email lists for targeted messaging | Segmenting email lists for targeted messaging is all about tailoring … |
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| Snapchat App Install Ads | Drive app downloads while reaching a younger audience through Snapcha… |
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| Snapchat Collection Ads | Snapchat Collection Ads offer a fast, fun way to showcase multiple pr… |
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Medium
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| Snapchat Dynamic Ads | Run personalized ads on Snapchat that automatically update based on y… |
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| Snapchat Snap Ads | Reach a young, engaged audience with Snapchat Snap Ads. Great for boo… |
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| Spotify Ad Studio Ads | Spotify Ad Studio Ads make it easy to reach listeners with customized… |
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Medium
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| Spotify Audio Ads | Reach users with personalized audio ads on Spotify. It's a great way … |
Intermediate
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Medium
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| Spotify Display Ads | Spotify Display Ads pop up within the Spotify app, grabbing attention… |
Intermediate
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Medium
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| Spotify Podcast Ads | Spotify Podcast Ads are a balanced approach to reach a diverse audien… |
Intermediate
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Medium
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| Spotify Sponsored Sessions Ads | Spotify Sponsored Sessions Ads offer listeners ad-free music for a pe… |
Intermediate
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Medium
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| Spotify Video Ads | Spotify Video Ads offer an engaging way to promote your brand, produc… |
Intermediate
|
Medium
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| Tailor content based on customer journey stage and persona | Creating content that matches where customers are in their journey an… |
Intermediate
|
Medium
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| Tailor marketing messages to appeal to new demographics or regions | Adjusting your marketing messages to resonate with new demographics o… |
Intermediate
|
Medium
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| Target ads based on user behaviour and preferences | This approach helps you show ads to users based on what they like and… |
Intermediate
|
Medium
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| Target ads to specific regions or demographics | By focusing ads on specific regions or demographics, businesses can r… |
Intermediate
|
Medium
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| Target ads to specific sections of the newspaper (e.g., business, lifestyle) | Placing ads in specific sections of the newspaper lets you reach targ… |
Intermediate
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Medium
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| Target postcards to specific demographics or geographic areas | Sending postcards targeting specific demographics or geographic areas… |
Intermediate
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Medium
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| Telegram Link Ads | Telegram Link Ads are a creative way to drive traffic and engagement … |
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Medium
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| Telegram Native Post Ads | Telegram Native Post Ads allow businesses to promote their products o… |
Intermediate
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Medium
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| Telegram Sponsored Messages | Ever noticed those ads among your Telegram messages? That's what Tele… |
Intermediate
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Medium
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| Test and optimise each step of the drip sequence | To improve your email marketing, tweak and test each step of your dri… |
Intermediate
|
Medium
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| Test different combinations of channels to optimise performance | Try mixing various marketing channels to see what delivers the best r… |
Intermediate
|
Medium
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| Test different messaging and offers to improve conversion rates | Trying out different messages and offers to see what gets the best re… |
Intermediate
|
Medium
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| TikTok Collection Ads | TikTok Collection Ads make it easy to highlight several products or h… |
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|
Medium
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| TikTok Pangle Ads | Run ads across various apps and games to reach a broad audience. It's… |
Intermediate
|
Medium
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| Train staff to handle inbound calls professionally and effectively | Improving how staff handle inbound calls enhances customer satisfacti… |
Intermediate
|
Medium
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| Train staff to handle outbound calls professionally and effectively | Training your staff for outbound calls ensures they communicate clear… |
Intermediate
|
Medium
|
| Use A/B testing for different ad creatives | A/B testing lets you compare different versions of your ad to see whi… |
Intermediate
|
Medium
|
| Use A/B testing for email copy, design, and CTA optimisation | A/B testing for email involves creating two or more variations of an … |
Intermediate
|
Medium
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| Use A/B testing to optimise headlines, images, and CTAs in content | A/B testing helps you find what clicks with your audience by comparin… |
Intermediate
|
Medium
|
| Use A/B testing to refine ad performance | A/B testing helps you find out which version of your ads perform bett… |
Intermediate
|
Medium
|
| Use CRM data to personalise outreach and nurture high-value leads | Use CRM data to create personalized and highly targeted messages for … |
Intermediate
|
Medium
|
| Use Etsy’s SEO tools to optimise shop and product visibility | Boost your shop and product visibility on Etsy using their SEO tools.… |
Intermediate
|
Medium
|
| Use PPC and social media ads to attract new customers | Attract new customers with PPC and social media ads by targeting spec… |
Intermediate
|
Medium
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| Use QR codes in ads to drive online engagement | Adding QR codes to ads is a smart way to drive online engagement. It … |
Intermediate
|
Medium
|
| Use attention-grabbing subject lines to increase open rates | Crafting intriguing subject lines can capture readers' attention and … |
Intermediate
|
Medium
|
| Use brochures at events, trade shows, and in-store displays | Brochures are a great way to provide detailed information about your … |
Intermediate
|
Medium
|
| Use call-to-action messages to drive immediate response | Using call-to-action messages is a powerful way to urge your audience… |
Intermediate
|
Medium
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| Use catalogues for direct mail campaigns to target specific audiences | Direct mail campaigns using catalogues can effectively target specifi… |
Intermediate
|
Medium
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| Use chatbots on your website to recommend content based on user behaviour | Chatbots on your website can tailor content recommendations to indivi… |
Intermediate
|
Medium
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| Use clear and compelling calls to action in each email | Effective CTAs in emails make a huge difference. They guide your read… |
Intermediate
|
Medium
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| Use clear, concise language with a strong focus on the action | Using clear, concise language focused on action helps capture attenti… |
Intermediate
|
Medium
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| Use clear, concise messaging with a strong call to action | Clear, concise messaging with a strong call to action cuts through th… |
Intermediate
|
Medium
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| Use contextual targeting to display banners on relevant content | When you use contextual targeting, your banner ads pop up on web page… |
Intermediate
|
Medium
|
| Use customer testimonials and case studies across different formats | By weaving customer testimonials and case studies into your marketing… |
Intermediate
|
Medium
|
| Use customer testimonials and case studies that emphasise product strengths | Showcasing glowing customer testimonials and detailed case studies ca… |
Intermediate
|
Medium
|
| Use email marketing to create a drip campaign leading up to the launch | Create a series of scheduled emails to build anticipation and guide p… |
Intermediate
|
Medium
|
| Use flash sales or limited-time offers to create urgency | Flash sales or limited-time offers can quickly boost sales by creatin… |
Intermediate
|
Medium
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| Use high-quality visuals and compelling copy in magazine ads | Magazine ads with high-quality visuals and compelling copy stand out … |
Intermediate
|
Medium
|
| Use in-app messaging for personalised communication | Use in-app messaging to engage with your users directly within your a… |
Intermediate
|
Medium
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| Use inbound telemarketing to gather customer feedback | Inbound telemarketing to gather customer feedback is a targeted appro… |
Intermediate
|
Medium
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| Use internet radio ads to drive traffic to digital platforms | Internet radio ads can help drive traffic to your online platforms by… |
Intermediate
|
Medium
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| Use internet radio for geo-targeted ad campaigns | Internet radio can be a potent channel for geo-targeted ad campaigns.… |
Intermediate
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Medium
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| Use lead generation ads to capture user information directly | Lead generation ads are a great way to gather user info quickly. They… |
Intermediate
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Medium
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| Use lead magnets (discounts, free trials) to capture email addresses | Offering a discount or a free trial in exchange for an email address … |
Intermediate
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Medium
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| Use local SEO strategies, such as Google My Business optimisation | Optimize your local SEO by setting up and fine-tuning your Google My … |
Intermediate
|
Medium
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| Use local radio stations to target specific demographics | Use local radio stations to target specific demographics to reach pot… |
Intermediate
|
Medium
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| Use outbound telemarketing to gather customer feedback | Outbound telemarketing can be a great way to gather customer feedback… |
Intermediate
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Medium
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| Use platform-specific targeting options for precise audience reach | Platform-specific targeting helps you hone in on the right audience f… |
Intermediate
|
Medium
|
| Use postcards as part of a direct mail campaign | Postcards can be a tactile and personal way to engage your audience d… |
Intermediate
|
Medium
|
| Use predictive analytics to forecast trends and customer behaviour | Predictive analytics helps businesses get ahead by analyzing data to … |
Intermediate
|
Medium
|
| Use predictive models to identify high-value prospects for targeted marketing | Predictive models help businesses pinpoint potential high-value custo… |
Intermediate
|
Medium
|
| Use press releases to announce new products or initiatives | Get the word out about your new product or initiative with a press re… |
Intermediate
|
Medium
|
| Use product demonstrations to engage visitors | Showcasing your product through demonstrations can be a game-changer … |
Intermediate
|
Medium
|
| Use programmatic display advertising to target relevant audiences | Programmatic display advertising automates the purchasing of ad space… |
Intermediate
|
Medium
|
| Use retargeting ads to capture potential leads who have visited the site | Retargeting ads are perfect for bringing potential leads back to your… |
Intermediate
|
Medium
|
| Use retargeting ads to convert website visitors into customers | Retargeting ads are a smart way to nudge people who’ve visited your s… |
Intermediate
|
Medium
|
| Use retargeting ads to re-engage users who drop off at various stages | Retargeting ads work by showing ads to users who have previously inte… |
Intermediate
|
Medium
|
| Use retargeting banners to engage users who have visited your site | Retargeting banners are a smart way to bring back visitors to your si… |
Intermediate
|
Medium
|
| Use retargeting campaigns to re-engage users who have previously visited the site | Retargeting campaigns help reconnect with past site visitors. They're… |
Intermediate
|
Medium
|
| Use retargeting strategies to re-engage potential customers | Retargeting strategies are a savvy way to bring back lost potential c… |
Intermediate
|
Medium
|
| Use scarcity and urgency to encourage conversions | Leveraging scarcity and urgency techniques can drive quick sales and … |
Intermediate
|
Medium
|
| Use scripts to guide conversations and qualify leads | Scripts can really help streamline your conversations with potential … |
Intermediate
|
Medium
|
| Use short, concise messages with a clear call to action | Use short, concise messages that get to the point quickly, allow your… |
Intermediate
|
Medium
|
| Use targeted advertising to reach niche markets effectively | Targeted advertising helps businesses zero in on specific niche marke… |
Intermediate
|
Medium
|
| Use trackable links or discount codes to measure influencer impact | Trackable links and discount codes are great for seeing which influen… |
Intermediate
|
Medium
|
| Use visually appealing designs with strong calls to action | Catch your audience's eye with attractive visuals and clear calls to … |
Intermediate
|
Medium
|
| Use visually appealing layouts for print ads | Using visually appealing layouts for print ads can grab attention and… |
Intermediate
|
Medium
|
| Use webinar recordings as gated content to generate leads | Webinar recordings as gated content can be a goldmine for leads. You … |
Intermediate
|
Medium
|
| Use webinars as lead generation tools with gated registrations | Host interactive webinars where attendees must register to access, ca… |
Intermediate
|
Medium
|
| Use webinars to showcase product demos or case studies | Host webinars to show off product demos or case studies in a simple w… |
Intermediate
|
Medium
|
| Use whitepapers as gated content to capture leads | Hook your audience by offering a valuable whitepaper in exchange for … |
Intermediate
|
Medium
|
| Utilise A/B testing to optimise each stage of the sales funnel | A/B testing helps you find the best way to guide potential customers … |
Intermediate
|
Medium
|
| Utilise LinkedIn and other B2B platforms for targeted advertising | Leverage LinkedIn and similar platforms to run ads targeting other bu… |
Intermediate
|
Medium
|
| Utilise a CRM system to track and nurture leads through the funnel | Using a CRM system helps you stay organized by keeping track of all y… |
Intermediate
|
Medium
|
| Utilise audience segmentation for more targeted ads | By segmenting your audience, you can create highly targeted ads that … |
Intermediate
|
Medium
|
| Utilise digital sampling programmes to reach a wider audience | Digital sampling programs are like letting people try your product on… |
Intermediate
|
Medium
|
| Utilise email automation for timely follow-ups | Email automation for timely follow-ups helps you stay connected with … |
Intermediate
|
Medium
|
| Utilise marketing automation to streamline lead nurturing processes | Marketing automation makes it easier to nurture leads by automating r… |
Intermediate
|
Medium
|
| Utilise paid social ads for targeted reach and engagement | Boost your brand with paid social ads! They help you target your spec… |
Intermediate
|
Medium
|
| Utilise programmatic advertising for efficient targeting | Programmatic advertising automates ad buying using real-time data for… |
Intermediate
|
Medium
|
| Utilise remarketing to target past website visitors | Remarketing helps bring back potential customers who've previously sh… |
Intermediate
|
Medium
|
| Utilise social media ads with lead generation forms | Run social media ads featuring easy-to-fill lead generation forms. Yo… |
Intermediate
|
Medium
|
| Utilise social proof and testimonials to attract new customers | Using social proof and testimonials is a fantastic way to boost your … |
Intermediate
|
Medium
|
| Utilise video ads to engage users and convey messages effectively | Video ads are a powerful way to catch people's attention and explain … |
Intermediate
|
Medium
|
| Utilise workshops as a networking opportunity for attendees | Workshops are a great way to meet new people, build relationships, an… |
Intermediate
|
Medium
|
| X Carousel Ads | X Carousel Ads let you showcase multiple images or cards within a sin… |
Intermediate
|
Medium
|
| X Conversation Ads | X Conversation Ads are interactive ads on X that initiate conversatio… |
Intermediate
|
Medium
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| X Image Ads | X Image Ads are visual-based ads on the platform formerly known as Tw… |
Intermediate
|
Medium
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| X Text Ads | X Text Ads are short messages on the social media platform X that can… |
Intermediate
|
Medium
|
| X Video Ads | X Video Ads are eye-catching promotional clips displayed on X (former… |
Intermediate
|
Medium
|
| Yahoo Audience Ads | Yahoo Audience Ads help you reach your specific audience with tailore… |
Intermediate
|
Medium
|
| Yahoo Display Ads | Yahoo Display Ads are great for reaching a wide audience and boosting… |
Intermediate
|
Medium
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| Yahoo Mail Ads | Yahoo Mail Ads are banner and video ads within Yahoo Mail that reach … |
Intermediate
|
Medium
|
| Yahoo Native Ads | Yahoo Native Ads blend seamlessly into web content, offering a non-in… |
Intermediate
|
Medium
|
| Yahoo Search Ads | Yahoo Search Ads are a great way to reach a broad audience via Yahoo'… |
Intermediate
|
Medium
|
| Yahoo Video Ads | Yahoo Video Ads are a great way to promote your brand with engaging c… |
Intermediate
|
Medium
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| Google AdSense | Google AdSense is a powerful advertising platform designed to help ma… |
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| LinkedIn Campaign Manager | LinkedIn Campaign Manager is a specialized tool designed to empower m… |
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| LinkedIn Marketing Solutions | LinkedIn Marketing Solutions, a robust tool by Microsoft, empowers ma… |
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| Mailgun | Mailgun is a robust email marketing tool designed for marketing profe… |
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| ManyChat | ManyChat is a leading chatbot platform that enables businesses to aut… |
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| Microsoft Power Automate for Marketing Workflows | Microsoft Power Automate for Marketing Workflows streamlines marketin… |
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| Monday.com | Monday.com is a versatile work operating system designed to enhance m… |
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| My PT Hub | My PT Hub is a comprehensive platform designed to empower fitness pro… |
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| Pinterest API for Conversions | Pinterest API for Conversions enables marketers to effectively track … |
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| Snap Ads API | The Snap Ads API, provided by Snap, is a powerful tool designed to st… |
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| Storefront | Storefront is a versatile marketing tool designed to enhance customer… |
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| Taboola API for Advertisers | The Taboola API for Advertisers empowers marketing professionals by p… |
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| Taboola Ads Manager | Taboola Ads Manager is a robust marketing tool designed for optimizin… |
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| Telegram Ads Platform | Telegram Ads Platform is a robust advertising tool designed to optimi… |
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| Thinkific | Thinkific is a robust online course platform that empowers marketers … |
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Pros
- Increased sales opportunities: Generating leads provides a steady stream of potential customers, increasing the chances of converting them into sales.
- Targeted marketing: Lead generation allows you to focus on specific demographics and audiences, ensuring your efforts are directed towards those most likely to be interested in your products or services.
- Enhanced brand awareness: As you reach out to potential leads, your brand becomes more visible and recognizable, building awareness and credibility.
- Cost efficiency: Effective lead generation can be more cost-efficient than other marketing strategies, providing a higher return on investment.
- Improved customer insights: Gathering information about your leads helps you understand their needs and preferences, allowing you to tailor your marketing efforts more effectively.
- Sustainable growth: A consistent lead generation strategy ensures a continuous flow of potential customers, supporting long-term business growth and stability.
- Better resource allocation: With a clear focus on lead generation, you can allocate resources more efficiently, optimizing your marketing and sales efforts for better results.
Cons
- Time-consuming: Developing and maintaining a lead generation strategy requires a significant time investment, from creating content to nurturing leads.
- Resource-intensive: Effective lead generation often demands substantial resources, including marketing tools, skilled personnel, and budget for campaigns.
- Quality variability: Not all leads generated will be high-quality or ready to convert, requiring additional effort to qualify and nurture them.
- Complex tracking: Measuring the success of lead generation efforts can be complex, involving multiple metrics and touchpoints to track effectively.
- Competition: High competition in lead generation can make it challenging to stand out and capture the attention of potential leads.
- Constant optimization: Lead generation strategies require ongoing optimization and testing to remain effective, which can be demanding and require continuous adjustments.
- Potential for spam: Aggressive lead generation tactics can lead to perceptions of spam, damaging your brand’s reputation and reducing trust among potential customers.