Gen X

Gen X

The Gen X demographic represents a key audience segment for many marketing campaigns.

Related Tactics

Name Description Difficulty Cost
A/B test email elements to optimise performance Experimenting with different elements in your emails, like subject li…
Intermediate
Medium
Add customer support information to encourage engagement Including customer support info boosts engagement by making people fe…
Intermediate
Medium
Amazon DSP (Demand-Side Platform) Ads This powerful tool lets you run targeted ad campaigns across Amazon a…
Intermediate
Medium
Amazon Sponsored Display Ads Amazon Sponsored Display Ads are a versatile way to promote your prod…
Intermediate
Medium
Amazon Sponsored Products Amazon Sponsored Products are ads for specific products listed on Ama…
Intermediate
Medium
Analyse banner ad performance and adjust strategies accordingly Diving into your banner ad performance can unveil what's working and …
Intermediate
Medium
Analyse blog performance through Google Analytics and refine strategy Use Google Analytics to track how well your blog is performing, then …
Intermediate
Medium
Analyse customer behaviour data from CRM systems to personalise marketing efforts By leveraging CRM data, businesses can understand customer preference…
Intermediate
Medium
Analyse customer data to identify potential upgrades and target accordingly By analyzing customer data, you can pinpoint potential upgrades and t…
Intermediate
Medium
Analyse customer data to personalise marketing efforts at each funnel stage By analyzing customer data, you can tailor marketing strategies to ea…
Intermediate
Medium
Analyse customer support interactions for recurring feedback themes Understanding what customers frequently mention in support interactio…
Intermediate
Medium
Analyse discount effectiveness through sales data and customer feedback Want to know if your discounts are really working? Track sales data a…
Intermediate
Medium
Analyse email performance metrics and optimise accordingly Analyzing email performance metrics helps understand what's working a…
Intermediate
Medium
Analyse email performance metrics to refine strategies By examining how your emails are performing, you can discover what’s …
Intermediate
Medium
Analyse loyalty programme data to identify trends and refine offerings By analyzing loyalty program data, you can spot trends and improve yo…
Intermediate
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Analyse past seasonal performance to inform future strategies Analyzing your past seasonal performance isn't just about looking bac…
Intermediate
Medium
Analyse webinar attendance and feedback to improve future sessions Reviewing webinar attendance and feedback helps organizers pinpoint w…
Intermediate
Medium
Analyse whitepaper performance to refine future research efforts Analyzing the performance of your whitepapers helps you understand wh…
Intermediate
Medium
Automate email sequences for onboarding, nurturing, and retention Set up automated email sequences for a smoother experience from onboa…
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Medium
Build and maintain strong relationships with media contacts It's all about nurturing connections with journalists and media profe…
Intermediate
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Bundle products or services to enhance perceived value Boost the value perception of your offerings by bundling related prod…
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Medium
Choose reputable affiliate networks to partner with Choosing reputable affiliate networks means aligning with partners th…
Intermediate
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Collaborate with complementary brands to offer joint rewards in loyalty programmes Team up with brands that complement your own and offer joint rewards …
Intermediate
Medium
Collaborate with industry experts for co-hosted webinars Partnering with industry experts for webinars is an excellent way to …
Intermediate
Medium
Collaborate with magazines for exclusive promotions Partnering with magazines for exclusive promotions helps you reach a …
Intermediate
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Collaborate with newspaper publishers for sponsored content Partnering with newspaper publishers for sponsored content allows you…
Intermediate
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Communicate the value of premium pricing for high-quality products Showcasing why top-quality items are worth the price can boost brand …
Intermediate
Medium
Compile related blog posts into a comprehensive guide Gather related blog posts, and transform them into an in-depth guide.…
Intermediate
Medium
Conduct a post-rebrand survey to gauge customer perception Running a post-rebrand survey helps you understand how your customers…
Intermediate
Medium
Conduct customer feedback surveys to understand reasons for inactivity Gather insights on why customers have become inactive by sending out …
Intermediate
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Conduct customer research to understand perceived value Doing customer research to find out how they value your product or se…
Intermediate
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Conduct in-depth customer interviews for qualitative insights Dive deep into what your customers really think by conducting in-dept…
Intermediate
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Conduct live presentations or workshops to showcase expertise Live presentations or workshops offer a direct way to engage and buil…
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Conduct market research to continuously refine product positioning Understanding your audience by conducting research helps refine your …
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Conduct pre- and post-ad surveys to measure effectiveness Running pre- and post-ad surveys helps you measure how effective your…
Intermediate
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Conduct regular customer satisfaction surveys and act on feedback Conduct regular customer satisfaction surveys and act on feedback to …
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Conduct regular customer surveys to gather feedback on products and services Regular customer surveys provide valuable insights into your products…
Intermediate
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Conduct regular list cleaning to maintain a high-quality subscriber base Regular list cleaning ensures your email list only contains engaged s…
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Conduct regular training sessions for customer support staff Regular training sessions for customer support staff help ensure they…
Intermediate
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Coordinate seasonal campaigns across all marketing channels Seasonal campaigns are perfect for tapping into the excitement around…
Intermediate
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Create a customer advisory board to involve loyal customers in product development Creating a customer advisory board gives loyal customers a voice in y…
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Create a personalised experience for loyal customers, such as early access to sales Offer your loyal customers something special with early access to sal…
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Create a post-webinar email sequence to nurture leads Following up after a webinar with a targeted email sequence helps kee…
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Create a targeted email campaign for existing customers to introduce new products By creating a targeted email campaign for your existing customers, yo…
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Create a unique selling proposition (USP) and communicate it consistently across all channels Stand out with a unique selling proposition - a distinct message that…
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Create ads with a strong local focus and community appeal Ads focused on local communities can build a strong connection with t…
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Create automated workflows for different customer journeys Automating workflows for different customer journeys helps streamline…
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Create compelling content that resonates with specific retail audiences Create content that speaks directly to retail audiences, making your …
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Create detailed, informative meta descriptions for better CTR Meta descriptions are short blurbs that summarize your webpage conten…
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Create eye-catching flyer designs with clear messaging Designing attractive flyers with clear messages can effectively grab …
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Create high-quality, long-form content that addresses user intent Creating long-form content tailored to user intent is a great way to …
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Create high-quality, memorable TV ads with a strong message High-quality, memorable TV ads can leave a lasting impression on dive…
Intermediate
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Curate high-quality, relevant content for your audience Creating high-quality, relevant content captures your audience's atte…
Intermediate
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Design attractive, eye-catching displays for in-store placement Create visually striking and well-designed displays to capture custom…
Intermediate
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Design visually appealing brochures with clear, concise messaging Brochures are a versatile marketing tool for businesses looking to cr…
Intermediate
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Design visually appealing catalogues with clear, concise content Crafting well-designed catalogs with clear, concise content can attra…
Intermediate
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Develop a calendar for seasonal and strategic promotions Stay ahead of the curve by planning seasonal and strategic promotions…
Intermediate
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Develop a comprehensive FAQ section and knowledge base on your website A thorough FAQ section and knowledge base on your website can save ti…
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Develop a comprehensive communication plan to announce the rebrand Creating a communication plan to announce your rebrand ensures a seam…
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Develop a consistent ad campaign theme for brand recognition By keeping your ads consistent, you help build a strong, recognizable…
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Develop a content calendar for regular executive contributions Creating a content calendar for regular executive contributions strea…
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Develop a content strategy focused on providing actionable industry insights Share practical, relevant insights that your audience can apply immed…
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Develop a customer loyalty programme to incentivise repeat purchases A customer loyalty program rewards repeat business by offering perks …
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Develop a loyalty programme specifically for returning customers Creating a loyalty program for returning customers ensures they feel …
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Develop a marketing calendar for seasonal campaigns and promotions Planning out a marketing calendar for seasonal campaigns and promotio…
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Develop a media outreach strategy for regular communication This strategy involves consistent engagement with media outlets to en…
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Develop a robust content strategy to nurture leads through the funnel A strong content strategy helps convert potential customers by offeri…
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Develop a seamless customer experience across all channels (online, in-store, mobile) Nail customer satisfaction by ensuring customers have a smooth, enjoy…
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Develop a series of blog posts or videos discussing the product benefits Creating a series of blog posts or videos about product benefits help…
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Develop a slide deck from existing content for presentations Transforming your existing content into a slide deck makes your prese…
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Develop a tiered loyalty programme with escalating rewards Create a loyalty program with different reward tiers to keep customer…
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Develop comparison charts to showcase product advantages over competitors Creating comparison charts help potential customers easily understand…
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Develop compelling, newsworthy press releases Crafting engaging, timely press releases helps build your brand's cre…
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Develop cross-promotional campaigns for existing and new products Cross-promotional campaigns spotlight both new and existing products …
Intermediate
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Develop dashboards for real-time monitoring of key metrics Dashboards for real-time monitoring of key metrics help businesses st…
Intermediate
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Develop discount bundles to encourage higher volume purchases Creating discount bundles is a great way to get people to buy more. I…
Intermediate
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Develop exclusive content or offers for loyalty programme members Creating exclusive content or special offers for loyalty program memb…
Intermediate
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Develop exclusive offers or discounts for customers of both brands Joint offers or discounts between two brands can drive excitement and…
Intermediate
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Develop focus groups to gain deeper qualitative insights Focus groups gather feedback directly from your target market, giving…
Intermediate
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Develop gated content (e.g., eBooks, whitepapers) for lead generation Gated content like eBooks and whitepapers can be a goldmine for colle…
Intermediate
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Develop gated content like eBooks, whitepapers, and webinars Want to generate high-quality leads while building your credibility? …
Intermediate
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Develop holiday-specific content (e.g., guides, gift ideas) to engage customers Create unique holiday content like how-to guides and top gift ideas t…
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Develop multiple tiers in the loyalty programme with escalating rewards Multiple tiers in a loyalty program offer escalating rewards. Though …
Intermediate
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Develop personalised product recommendations on eCommerce platforms Want to boost your eCommerce game? Personalised product recommendatio…
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Develop targeted campaigns to re-engage inactive customers Get back in touch with your old customers by tailoring campaigns that…
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Develop whitepapers and reports to showcase thought leadership Whitepapers and reports are in-depth documents that help you share yo…
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Distribute brochures through direct mail campaigns Sending out brochures through direct mail campaigns can effectively r…
Intermediate
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Distribute catalogues at events, trade shows, and in-store Handing out physical catalogues at events or in-store can create a ta…
Intermediate
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Distribute press releases to targeted media outlets Want to get your news out there? Distributing press releases to targe…
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Encourage customers to move up tiers by increasing their purchase frequency or volume Increase customer loyalty by encouraging them to make more frequent o…
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Encourage repeat purchases through automated replenishment services Automated replenishment services automatically send customers the pro…
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Encourage satisfied customers to leave positive reviews Getting happy customers to drop a positive review can boost your bran…
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Engage in thought leadership through guest blogging and speaking at industry events Boost your brand's credibility by guest blogging and speaking at indu…
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Engage with affected customers directly to manage concerns and rebuild trust Directly communicate with customers who've been affected to address t…
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Engage with customers through live demonstrations Live demonstrations let you connect with customers directly, showing …
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Engage with customers through responsive customer service Being responsive to your customers builds trust, boosts satisfaction,…
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Engage with existing customers through personalised communication to explain the rebrand Keeping existing customers in the loop with personalized messages abo…
Intermediate
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Engage with local communities through events and sponsorships Want to make a real connection? Hosting events and sponsoring local a…
Intermediate
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Ensure all emails are GDPR-compliant and user-friendly Making sure all emails are GDPR-compliant and user-friendly ensures t…
Intermediate
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Ensure compliance with regulations (e.g., GDPR, TCPA) Stay on the right side of the law by making sure your business adhere…
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Ensure consistent branding and messaging across all channels Ensuring consistent branding and messaging across all channels helps …
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Ensure discount strategies align with overall brand positioning Aligning discount strategies with your brand ensures you attract the …
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Focus on local SEO to increase visibility in Bing Places for Business Trying to boost your presence on Bing Places for Business can bring m…
Intermediate
Medium
Follow up with attendees post-event with exclusive content or offers Post-event follow-ups with exclusive content or offers are a great wa…
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Follow up with attendees through email with additional resources Following up with attendees via email with additional resources is a …
Intermediate
Medium
Google Dynamic Search Ads With Google Dynamic Search Ads, you don’t need to manage keywords man…
Intermediate
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Google Remarketing Ads Google Remarketing Ads help you re-engage visitors who've interacted …
Intermediate
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Google Responsive Search Ads (RSA) Responsive Search Ads allow you to create multiple headlines and desc…
Intermediate
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Google Search Ads Ads that pop up when you search for stuff on Google. They can be real…
Intermediate
Medium
Host a co-branded event or webinar to showcase the partnership Co-branded events or webinars highlight partnerships, providing dual-…
Intermediate
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Host branded events, webinars, or live streams to engage with potential customers Organize events, webinars, or live streams to connect directly with y…
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Host branded workshops or sessions at conferences Hosting branded workshops or sessions at conferences helps you connec…
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Host customer appreciation events to strengthen relationships Customer appreciation events are a great way to connect with your cus…
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Host events or webinars to showcase expertise and attract new leads Hosting events or webinars is a fantastic way to showcase your expert…
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Host exclusive events or webinars for targeted accounts Throw invite-only events or webinars focused on certain accounts. The…
Intermediate
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Host focus groups to gain deeper insights into customer perceptions Hosting focus groups helps you explore how customers think and feel a…
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Host fundraising events or charity drives to support CSR causes Hosting fundraising events or charity drives for CSR can elevate your…
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Host in-person or virtual workshops to educate customers on relevant topics Attract and engage your audience by hosting in-person or virtual work…
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Host joint events or webinars to engage shared audiences Collaborating on events or webinars is a smart way to engage with sha…
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Host joint events or webinars to increase reach and engagement Hosting joint events or webinars can broaden your audience and create…
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Host or participate in industry events, panels, and podcasts Get your brand noticed and build meaningful connections by hosting or…
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Host webinars on relevant and trending topics Webinars are a great way to engage your audience on trending topics. …
Intermediate
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Host webinars or events featuring industry experts Webinars or events with industry experts can boost your brand's reput…
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Medium
Host webinars or events to discuss whitepaper findings Run engaging webinars or events where you discuss your whitepaper fin…
Intermediate
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Host webinars or events to showcase new offerings and changes Webinars or events are a great way to show new products or changes wh…
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Medium
Identify potential partners with a similar target audience but different products Partnering with businesses that share your target audience but offer …
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Medium
Implement a local SEO strategy, including Google My Business optimisation Boost your local business visibility by optimizing your Google My Bus…
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Implement a premium pricing strategy to signal higher quality or unique value Adopt a higher pricing model to communicate superior quality or exclu…
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Implement a unified CRM to track customer interactions and preferences Set up a single CRM to see all your customer interactions in one plac…
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Implement automated re-engagement campaigns for inactive customers Re-engage customers who haven't interacted with your brand for a whil…
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Medium
Implement data-driven decision-making processes across teams Using data to drive decisions within teams helps make more informed c…
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Implement multi-channel campaigns (email, phone, social) for engagement Running multi-channel campaigns across email, phone, and social media…
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Implement personalised communication for different tiers to enhance loyalty Boost customer loyalty by personalizing communication for different c…
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Implement post-purchase surveys to gather customer insights Post-purchase surveys help businesses understand customer satisfactio…
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Implement retargeting ads to recapture lost visitors Retargeting ads are a smart way to keep your brand top-of-mind for pe…
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Include clear, concise messaging with a call to action Creating clear and concise messages with a call to action can drive c…
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Medium
Include coupons or special offers in newspaper ads Including coupons or special offers in newspaper ads is a classic way…
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Include exclusive offers or discounts on postcards Offering exclusive deals or discounts on postcards is a smart way to …
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Medium
Include product recommendations based on purchase history You're boosting sales and nurturing customer loyalty by showcasing pr…
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Incorporate a clear call to action in TV ads Use TV ads to invite your audience to take a specific action, like vi…
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Incorporate customer testimonials and case studies Harness customer testimonials and case studies to showcase real-world…
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Incorporate retargeting strategies to re-engage past visitors Retargeting is about reconnecting with people who have already shown …
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Increase distribution channels to widen product availability Expanding distribution channels means making your product available i…
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Integrate inbound telemarketing with CRM systems for seamless customer management Boost customer satisfaction and retention by linking your inbound tel…
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Integrate outbound telemarketing with CRM systems for seamless customer management By aligning telemarketing efforts with your CRM, you'll streamline cu…
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Integrate predictive analytics with email marketing for targeted campaigns Use predictive analytics to make your email marketing super targeted.…
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Invest in high-quality, evergreen content that remains relevant over time Creating high-quality, evergreen content is about crafting pieces tha…
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Launch a points-based or tiered loyalty programme to reward repeat customers Starting a points-based or tiered loyalty program is a simple way to …
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Launch cross-promotional campaigns to introduce new products to existing customers Cross-promotional campaigns introduce new products to your current cu…
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Leverage LinkedIn Live to host webinars and live Q&A sessions Hosting webinars and live Q&A sessions on LinkedIn Live is an excelle…
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Leverage PR to gain media coverage for whitepaper releases Getting the media to cover your whitepaper releases extends your reac…
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Medium
Leverage Yahoo’s partnership with Bing for combined SEO efforts Boost your online visibility by taking advantage of the collaboration…
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Leverage billboards for brand awareness and recognition Billboards are a classic way to grab attention and make your brand me…
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Leverage both brands' customer lists for joint marketing outreach Using both brands' customer lists for a joint marketing outreach camp…
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Leverage brochures as part of a larger content marketing strategy Using brochures within a broader content marketing strategy provides …
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Leverage catalogues as part of a multi-channel marketing strategy Leveraging catalogues in your multi-channel marketing strategy is a g…
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Leverage click-and-collect or buy-online-pickup-in-store (BOPIS) options Click-and-collect or buy-online-pickup-in-store (BOPIS) makes shoppin…
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Leverage community relations for positive PR and goodwill Build strong local connections and show you care by getting involved …
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Leverage customer loyalty programmes to increase repeat purchases Customer loyalty programs are a way to reward your customers for thei…
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Leverage eBay’s promoted listings for organic visibility Boost your eBay listings' visibility with promoted listings. This tac…
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Leverage email newsletters to distribute content to your subscriber base Email newsletters are great for keeping your audience informed and en…
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Medium
Leverage flyers as part of a multi-channel marketing strategy Using flyers in a multi-channel strategy can effectively boost brand …
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Medium
Leverage inbound telemarketing for customer support and engagement Handle customer questions and resolve issues via inbound telemarketin…
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Leverage joint venture resources for cross-training and skill development Utilizing resources from joint ventures for cross-training and skill …
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Medium
Leverage local TV to support community engagement efforts Using local TV to support community engagement can be a great way to …
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Leverage local newspapers for community-focused campaigns Using local newspapers for community-focused campaigns is a great way…
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Leverage media relations for thought leadership and brand positioning Get your brand in front of the right people by using media relations …
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Leverage outbound telemarketing for lead generation and sales Outbound telemarketing involves calling prospects directly to pitch p…
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Leverage partner distribution channels to expand market reach Using partner channels means you can piggyback on their established n…
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Leverage postcards for seasonal promotions or announcements Using postcards for seasonal promotions or announcements is a simple …
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Leverage press releases for crisis communication In times of crisis, using press releases to communicate effectively w…
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Leverage prime-time slots for maximum reach Using prime-time slots on TV is a great way to get your brand or prod…
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Leverage radio contests or giveaways for engagement Running contests or giveaways on radio is a fun way to get people tal…
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Leverage satellite radio’s national reach for brand awareness Satellite radio can be a great way to get your brand noticed national…
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Leverage webinars as gated content to collect registrant information Using webinars as gated content helps capture valuable registration i…
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Limit frequency to avoid user fatigue and opt-outs To keep your audience engaged and happy, it's essential to limit how …
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LinkedIn Carousel Ads LinkedIn Carousel Ads let you showcase multiple images or videos in a…
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LinkedIn Conversation Ads Engage your LinkedIn audience through interactive conversations that …
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LinkedIn Dynamic Ads LinkedIn Dynamic Ads can create personalized ads for each user by lev…
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LinkedIn Follower Ads LinkedIn Follower Ads help you grow your company page followers by ta…
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LinkedIn Lead Gen Forms LinkedIn Lead Gen Forms make it easy to collect quality leads on Link…
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LinkedIn Sponsored Content Ads Promoting articles, posts, or videos directly in the LinkedIn feed to…
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LinkedIn Sponsored InMail (Message Ads) Deliver personalized messages directly to LinkedIn inboxes. Great for…
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LinkedIn Spotlight Ads LinkedIn Spotlight Ads let you create personalized, interactive ads t…
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LinkedIn Text Ads With LinkedIn Text Ads, you can create simple, unobtrusive ads that a…
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LinkedIn Video Ads LinkedIn Video Ads connect you with a professional audience through e…
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Measure and report CSR impact through annual reports or press releases Demonstrating your company's commitment to corporate social responsib…
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Measure campaign success through national sales data National sales data can give you a clear idea of how well your campai…
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Measure effectiveness through customer feedback and sales It's all about understanding what works and what doesn't by listening…
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Measure effectiveness through local sales and traffic data Using local sales and traffic data is a way to identify what's workin…
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Measure effectiveness through post-show surveys and feedback Get insights from your audience after an event by using post-show sur…
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Measure event success through registration, attendance, and engagement metrics Tracking event success via registration, attendance, and engagement m…
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Measure impact through customer feedback and sales data Customer feedback and sales data let you see what's working and what …
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Measure impact through post-conference surveys and feedback Gather valuable feedback and measure the success of your conference b…
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Measure inbound telemarketing effectiveness through conversion rates Evaluating the success of your inbound telemarketing by checking conv…
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Measure media relations effectiveness through coverage volume and quality Tracking media coverage volume and quality is crucial for understandi…
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Measure outbound telemarketing effectiveness through conversion rates Evaluate your telemarketing campaigns by tracking conversion rates. T…
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Microsoft Audience Ads Microsoft Audience Ads offers a user-friendly platform to target spec…
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Microsoft Dynamic Search Ads Microsoft Dynamic Search Ads help you reach potential customers who a…
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Microsoft LinkedIn Profile Targeting Ads Microsoft LinkedIn Profile Targeting Ads offer precise targeting for …
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Microsoft Native Ads Microsoft Native Ads are a great way to blend in with content while s…
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Microsoft Responsive Search Ads Microsoft Responsive Search Ads make it easy to create dynamic ads th…
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Microsoft Search Ads (Bing Ads) Run your ads on Bing to reach millions of users actively searching fo…
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Microsoft Shopping Ads Microsoft Shopping Ads are great for getting your products in front o…
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Monitor SEO performance using tools like Google Analytics and Search Console Keep tabs on how well your website ranks on search engines using Goog…
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Monitor TV ad performance with media tracking tools Use media tracking tools to analyze the performance of your TV ads. T…
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Monitor ad performance through reader surveys and feedback Getting real feedback from your target audience by conducting reader …
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Monitor ad performance through sales and inquiry tracking Keep an eye on your ad impact by tracking sales and inquiries. This g…
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Monitor ad performance to optimise placement and frequency Keep an eye on your ads to make sure they perform their best. While y…
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Monitor affiliate performance and optimise campaigns accordingly Keeping track of your affiliates' performance helps ensure you get th…
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Monitor billboard performance through local traffic data Track the effectiveness of billboards by analyzing local traffic data…
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Monitor cable ad performance with local analytics tools Keep tabs on how well your TV ads are doing with local analytics tool…
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Monitor competitor activity on each channel to stay competitive Want to keep ahead? Keeping tabs on your competitors across different…
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Monitor conference performance through lead generation and sales data Tracking how well your conference does by looking at the leads you ge…
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Monitor cross-channel attribution to understand the impact of each touchpoint Wondering if your marketing channels are working together or stepping…
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Monitor delivery rates and opt-out rates to optimise campaigns Keeping an eye on delivery and opt-out rates helps in tweaking campai…
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Monitor event performance through sales and engagement data Track sales and engagement data to see how well your event is doing. …
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Monitor in-store promotion performance through sales data Track how in-store promotions are doing by looking at sales data. It …
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Monitor marketing performance metrics continuously and adjust strategies accordingly Keeping an eye on marketing metrics and tweaking strategies as you go…
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Monitor open rates and customer feedback to improve email templates Improving email templates based on open rates and customer feedback h…
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Monitor performance closely to assess success and refine strategy Keeping a close eye on performance metrics helps you see what's worki…
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Monitor postcard effectiveness through sales and response rates Using the data from sales and response rates to monitor postcard effe…
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Monitor press release performance through media coverage and pickup When you need to see how your press release is doing, monitoring medi…
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Monitor sales and feedback closely to refine the product line strategy Pay attention to sales figures and customer reviews to sharpen your p…
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Monitor sponsorship effectiveness through sales and engagement data Tracking how well sponsorships are working by looking at sales and en…
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Offer bundle deals that encourage customers to purchase more Increase your sales by offering bundle deals that make customers feel…
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Offer bundled packages to encourage higher purchase volumes Bundling products or services together into a package deal can boost …
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Offer early access to new products or sales to loyal customers Reward loyal customers by giving them a sneak peek at new products or…
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Offer exclusive content or Q&A sessions during webinars Hosting webinars with exclusive content or Q&A sessions is a fantasti…
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Offer exclusive deals for satellite radio listeners Offering exclusive deals for satellite radio listeners can boost enga…
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Offer exclusive deals or discounts for in-store purchases Give shoppers a reason to visit your store by offering exclusive deal…
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Offer exclusive deals or discounts in catalogues Offering exclusive deals or discounts in catalogs can effectively dri…
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Offer exclusive deals or discounts on flyers Offering exclusive deals or discounts on flyers is a great way to cat…
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Offer exclusive deals or discounts to win back lost customers Offering exclusive deals or discounts to win back lost customers is a…
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Offer exclusive deals or information through brochures Brochures are a tangible way to share exclusive deals and information…
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Offer exclusive discounts or benefits for loyalty members Offering exclusive discounts or benefits for loyalty members helps ma…
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Offer exclusives or embargoes to trusted media contacts Give select media early access to news, content, or products. It's a …
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Offer incentives for long-term commitments (e.g., subscriptions, contracts) Get more customers to commit for longer periods by offering special i…
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Offer premium pricing for unique or high-quality products Offering premium pricing for unique or high-quality products focuses …
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Offer price matching or price guarantees to build customer trust Offering price matching or price guarantees can help you build custom…
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Offer special promotions or deals during outbound calls Offering special promotions or deals during outbound calls can encour…
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Offer special promotions or deals to inbound callers Offering special promotions or deals to inbound callers encourages th…
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Optimise meta tags and descriptions for higher click-through rates Optimizing meta tags and descriptions is a game-changer for boosting …
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Optimise website content for relevant keywords Get your website to rank higher in search results by using relevant k…
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Medium
Optimise website content specifically for Bing’s search algorithm Optimizing website content for Bing can be beneficial for targeting a…
Intermediate
Medium
Optimise your LinkedIn profile and company page for SEO Get found on LinkedIn by polishing up your profile and company page. …
Intermediate
Medium
Outbrain Native Display Ads Outbrain Native Display Ads provide a way to seamlessly integrate you…
Intermediate
Medium
Outbrain Sponsored Content Ads Promote your content and digital products to a wider audience using O…
Intermediate
Medium
Outbrain Video Ads Outbrain Video Ads offer a unique way to reach engaged audiences thro…
Intermediate
Medium
Participate in Amazon’s Subscribe & Save programme for repeat sales Join Amazon's Subscribe & Save for consistent repeat sales and improv…
Intermediate
Medium
Participate in Walmart’s seasonal promotions and deals Boost your brand visibility by joining Walmart’s seasonal promotions.…
Intermediate
Medium
Participate in eBay’s global shipping programme for wider reach Expand your reach by using eBay's Global Shipping Program. It simplif…
Intermediate
Medium
Participate in speaking opportunities to establish thought leadership Speaking at events can help you become a thought leader in your field…
Intermediate
Medium
Partner with TV networks for exclusive sponsorships Teaming up with TV networks for exclusive sponsorships can give your …
Intermediate
Medium
Partner with industry experts or thought leaders to increase credibility Want to boost your brand's credibility? Team up with industry experts…
Intermediate
Medium
Partner with industry experts to co-host webinars or courses By collaborating with industry experts for webinars or courses, you c…
Intermediate
Medium
Partner with local events or landmarks for co-branded billboards Creating co-branded billboards in partnership with local events or la…
Intermediate
Medium
Partner with magazines for sponsored content or advertorials Teaming up with magazines for sponsored content is a great way to bui…
Intermediate
Medium
Partner with radio hosts for live reads or endorsements Working with radio hosts for live reads or endorsements gives you a w…
Intermediate
Medium
Partner with retailers for exclusive POS placements Boost your visibility and sales by teaming up with retailers to get e…
Intermediate
Medium
Partner with satellite radio shows for sponsorships Partnering with satellite radio shows for sponsorships is a savvy mov…
Intermediate
Medium
Personalise email content based on customer data Using customer data, you can tailor your email content to fit each su…
Intermediate
Medium
Place ads in niche magazines that align with your target audience Running ads in niche magazines that align with your target audience c…
Intermediate
Medium
Post regular updates and articles on LinkedIn Pulse Posting regular updates and articles on LinkedIn Pulse helps share yo…
Intermediate
Medium
Promote webinars and courses through email marketing and social media Boost your online presence by promoting webinars and courses through …
Intermediate
Medium
Promote webinars through social media, email, and partner networks Promoting webinars via social media, emails, and partner networks can…
Intermediate
Medium
Promote whitepapers through email marketing and social media Whitepapers can be promoted through email marketing and social media …
Intermediate
Medium
Provide early access to new products or sales for upper-tier customers Give priority to top-tier customers by offering them early access to …
Intermediate
Medium
Provide exceptional customer service and support to enhance retention Delivering top-notch customer service and support is key to building …
Intermediate
Medium
Provide exclusive content or offers in emails Providing exclusive content or offers in emails is a fantastic way to…
Intermediate
Medium
Provide exclusive offers or content for newsletter subscribers Offering exclusive deals or content through newsletters is a great wa…
Intermediate
Medium
Provide exclusive rewards or experiences for top loyalty members Offer your most loyal customers exclusive rewards or experiences. Thi…
Intermediate
Medium
Provide personalised recommendations and content to loyal customers Personalized recommendations and content for loyal customers make the…
Intermediate
Medium
Provide tracking information and post-purchase instructions Sending tracking information and post-purchase instructions keeps cus…
Intermediate
Medium
Publish articles and whitepapers under executive bylines Publishing articles and whitepapers under executive bylines helps sho…
Intermediate
Medium
Publish case studies, whitepapers, and research reports Publish case studies, whitepapers, and research reports to educate an…
Intermediate
Medium
Publish regular blog posts or newsletters on industry developments Stay top-of-mind with your audience by sharing insightful blog posts …
Intermediate
Medium
Publish whitepapers on trending topics relevant to your audience Whitepapers are comprehensive documents that offer in-depth insights …
Intermediate
Medium
Recognise and celebrate customer milestones, such as anniversaries Celebrating customer milestones like anniversaries can boost loyalty …
Intermediate
Medium
Record and repurpose webinar content for future use Easily boost your marketing efforts by recording webinars and reusing…
Intermediate
Medium
Regularly review and refine cross-channel strategies based on performance data Keep your marketing fresh and effective by regularly analyzing and up…
Intermediate
Medium
Regularly review and refine retention strategies based on customer feedback Gathering and acting on customer feedback helps you fine-tune retenti…
Intermediate
Medium
Regularly review customer feedback to refine pricing strategies Check customer feedback regularly to tweak your pricing strategies. T…
Intermediate
Medium
Regularly share insights with customers to position the brand as an industry leader Share valuable insights regularly to establish your brand as an indus…
Intermediate
Medium
Regularly update and re-promote evergreen content Keeping your evergreen content fresh, optimized, and actively promote…
Intermediate
Medium
Regularly update and repurpose older content to maintain relevance Keeping your content fresh and relevant can help you stay on top of s…
Intermediate
Medium
Regularly update older content to maintain its relevance Regularly updating older content ensures it stays relevant, boosts it…
Intermediate
Medium
Regularly update postcard content to maintain relevance Keeping your postcards updated means you stay relevant and interestin…
Intermediate
Medium
Regularly update product listings to reflect inventory changes Keep your product listings fresh by regularly updating them to reflec…
Intermediate
Medium
Regularly update whitepapers to maintain relevance and authority Regularly updating whitepapers helps keep your information current an…
Intermediate
Medium
Republish content on platforms like Medium or LinkedIn Republishing your content on platforms like Medium or LinkedIn can ex…
Intermediate
Medium
Run a customer re-engagement campaign to educate on the new brand A customer re-engagement campaign aims to reconnect with past clients…
Intermediate
Medium
Run regular ads for consistent brand exposure Running regular ads is great for keeping your brand top-of-mind. Just…
Intermediate
Medium
Segment audiences based on behaviour and demographics Segmenting audiences based on behavior and demographics helps you tar…
Intermediate
Medium
Segment customers based on behavioural and demographic data for targeted campaigns Using customer data to segment your audience helps tailor marketing m…
Intermediate
Medium
Segment email lists for targeted messaging Segmenting email lists for targeted messaging is all about tailoring …
Intermediate
Medium
Segment users to deliver relevant messages Segmenting users helps you deliver relevant messages tailored to thei…
Intermediate
Medium
Send personalised thank-you notes or gifts to loyal customers Send personalized thank-you notes or gifts to loyal customers is a th…
Intermediate
Medium
Send re-engagement campaigns to inactive subscribers Re-engaging campaigns aim to win back inactive subscribers by sending…
Intermediate
Medium
Share company milestones and employee spotlights Share company milestones and employee spotlights to build trust, enha…
Intermediate
Medium
Share customer data (where appropriate) to enhance marketing efforts Sharing customer data, when appropriate, can boost your marketing by …
Intermediate
Medium
Share high-quality, professional content tailored to your audience Creating top-notch content that's just right for your audience can he…
Intermediate
Medium
Sponsor popular radio shows for consistent exposure Sponsoring popular radio shows lets brands get known by a wide audien…
Intermediate
Medium
Tailor content based on customer journey stage and persona Creating content that matches where customers are in their journey an…
Intermediate
Medium
Tailor messaging for different customer personas to reinforce brand positioning Customize your marketing messages to connect with various customer se…
Intermediate
Medium
Target ads to specific sections of the newspaper (e.g., business, lifestyle) Placing ads in specific sections of the newspaper lets you reach targ…
Intermediate
Medium
Target postcards to specific demographics or geographic areas Sending postcards targeting specific demographics or geographic areas…
Intermediate
Medium
Test and optimise different upsell and cross-sell strategies Upselling and cross-selling can boost your revenue by encouraging cus…
Intermediate
Medium
Test and optimise each step of the drip sequence To improve your email marketing, tweak and test each step of your dri…
Intermediate
Medium
Track ad performance with digital analytics tools Using digital analytics tools to track ad performance helps you measu…
Intermediate
Medium
Track radio ad performance through listener surveys Using listener surveys to track radio ad performance provides insight…
Intermediate
Medium
Train sales staff to identify upselling opportunities during customer interactions Upskilling your sales team to recognize upsell chances during custome…
Intermediate
Medium
Train spokespeople to handle media and public inquiries Building strong spokespersons for media and public inquiries boosts b…
Intermediate
Medium
Train staff on crisis communication and customer handling Prepping your team for crisis communication and customer handling can…
Intermediate
Medium
Train staff on data analytics tools and techniques to enhance capabilities Strengthening your team's proficiency in data analytics tools can boo…
Intermediate
Medium
Train staff to handle inbound calls professionally and effectively Improving how staff handle inbound calls enhances customer satisfacti…
Intermediate
Medium
Train staff to handle outbound calls professionally and effectively Training your staff for outbound calls ensures they communicate clear…
Intermediate
Medium
Train support staff to provide consistent, empathetic, and efficient service Training support staff to be consistent, empathetic, and efficient bo…
Intermediate
Medium
Train teams on data-driven decision-making and analytics tools Improve your team's ability to make data-driven decisions and use ana…
Intermediate
Medium
Turn a series of articles into an eBook or whitepaper Compiling your articles into an eBook or whitepaper can boost your br…
Intermediate
Medium
Update all marketing collateral, including email templates and business cards Revamping all your marketing materials like email templates and busin…
Intermediate
Medium
Update old content with new data and insights to improve relevance Regularly adding new data and insights to old content can significant…
Intermediate
Medium
Use Facebook Insights to refine content strategy Using Facebook Insights helps you understand what content resonates w…
Intermediate
Medium
Use LinkedIn Analytics to refine content strategy Refining your content strategy using LinkedIn Analytics can help you …
Intermediate
Medium
Use LinkedIn and other platforms to share executive insights and achievements Share your company's big wins and thought leadership on LinkedIn and …
Intermediate
Medium
Use NPS (Net Promoter Score) surveys to measure customer satisfaction Measure how happy customers are with your brand or service by using N…
Intermediate
Medium
Use PR to highlight executive expertise in industry media Using PR to highlight executive expertise in industry media can build…
Intermediate
Medium
Use analytics to monitor performance and adjust strategy Using analytics helps you track how your marketing is doing so you ca…
Intermediate
Medium
Use analytics to track performance and refine strategy Analytics tools are great for helping you understand how your campaig…
Intermediate
Medium
Use billboards to complement other outdoor advertising Billboards can significantly enhance the impact of other outdoor ads,…
Intermediate
Medium
Use brochures at events, trade shows, and in-store displays Brochures are a great way to provide detailed information about your …
Intermediate
Medium
Use cable TV to complement digital marketing efforts Using cable TV alongside your digital marketing efforts can superchar…
Intermediate
Medium
Use catalogues for direct mail campaigns to target specific audiences Direct mail campaigns using catalogues can effectively target specifi…
Intermediate
Medium
Use community events to build relationships and trust Building relationships and trust through community events involves en…
Intermediate
Medium
Use conference sponsorships to increase visibility Sponsoring conferences can effectively boost your visibility and cred…
Intermediate
Medium
Use customer data to identify and address common churn reasons Identify why customers leave based on data, and fix those issues to k…
Intermediate
Medium
Use customer data to predict and prevent churn through targeted offers By using customer data to predict and prevent churn, businesses can c…
Intermediate
Medium
Use customer feedback to identify retention pain points and address them Collecting customer feedback helps you understand what's causing peop…
Intermediate
Medium
Use customer purchase history to identify upsell and cross-sell opportunities Looking to boost your sales and keep customers happy? Analyzing their…
Intermediate
Medium
Use customer segmentation to target specific customer groups Want to focus your marketing efforts on the right crowd? This tactic …
Intermediate
Medium
Use customer testimonials and case studies across different formats By weaving customer testimonials and case studies into your marketing…
Intermediate
Medium
Use customer testimonials and case studies that emphasise product strengths Showcasing glowing customer testimonials and detailed case studies ca…
Intermediate
Medium
Use customer testimonials to demonstrate improvements and build trust Customer testimonials are an effective way to showcase real improveme…
Intermediate
Medium
Use data visualisation tools to present insights clearly to stakeholders Using data visualization tools helps make complex data more understan…
Intermediate
Medium
Use data-driven insights to guide strategic decision-making Using data-driven insights to guide strategic decisions can give you …
Intermediate
Medium
Use dayparting to reach specific audiences at optimal times Dayparting helps you target your ads to reach the right people at the…
Intermediate
Medium
Use eBay’s Best Offer feature to engage with potential buyers Engage with buyers by offering a chance to negotiate prices on eBay. …
Intermediate
Medium
Use email campaigns to introduce and promote new partnership rewards Email campaigns are a direct way to introduce and promote new partner…
Intermediate
Medium
Use email marketing for personalised follow-ups and exclusive offers Email marketing is a great way to keep in touch with your customers b…
Intermediate
Medium
Use email marketing to create a drip campaign leading up to the launch Create a series of scheduled emails to build anticipation and guide p…
Intermediate
Medium
Use email marketing to promote the referral programme Promoting a referral program via email marketing is a great way to dr…
Intermediate
Medium
Use emotional triggers (humour, nostalgia) to enhance shareability Emotional triggers like humor and nostalgia can make your content hig…
Intermediate
Medium
Use eye-catching designs for ads on buses, trains, and taxis Ads on buses, trains, and taxis quickly grab attention and create a m…
Intermediate
Medium
Use flyers for local promotions or announcements Flyers are a hands-on way to promote events, products, or services lo…
Intermediate
Medium
Use flyers to build community awareness and engagement Flyers are a great way to spread the word around your community. They…
Intermediate
Medium
Use high-quality visuals and compelling copy in magazine ads Magazine ads with high-quality visuals and compelling copy stand out …
Intermediate
Medium
Use in-store signage to guide customers to promotions In-store signage helps customers discover promotions while shopping, …
Intermediate
Medium
Use inbound calls to upsell or cross-sell products In inbound calls, a customer calls you, offering a golden opportunity…
Intermediate
Medium
Use inbound telemarketing to gather customer feedback Inbound telemarketing to gather customer feedback is a targeted appro…
Intermediate
Medium
Use integrated marketing campaigns to promote consistency Integrated marketing campaigns revolve around using multiple channels…
Intermediate
Medium
Use internal linking to improve site navigation and SEO Internal linking is a free and easy way to make your website more use…
Intermediate
Medium
Use joint press releases to announce partnerships and gain media coverage Announcing partnerships through joint press releases can help your br…
Intermediate
Medium
Use local SEO strategies, such as Google My Business optimisation Optimize your local SEO by setting up and fine-tuning your Google My …
Intermediate
Medium
Use local TV ads to drive traffic to nearby stores or events Local TV ads are a popular method to boost foot traffic to your nearb…
Intermediate
Medium
Use local radio stations to target specific demographics Use local radio stations to target specific demographics to reach pot…
Intermediate
Medium
Use magazines to complement other marketing channels Want to get your brand noticed? Using magazines alongside your other …
Intermediate
Medium
Use media relations to manage crises and protect brand reputation Leverage media connections to handle crises and safeguard your brand'…
Intermediate
Medium
Use multiple channels (social media, email, press releases) for crisis communication During a crisis, reaching your audience quickly and effectively can m…
Intermediate
Medium
Use newspapers for announcements and public relations Using newspapers for announcements and public relations can reach a w…
Intermediate
Medium
Use outbound telemarketing to gather customer feedback Outbound telemarketing can be a great way to gather customer feedback…
Intermediate
Medium
Use personalised email sequences for customer recovery Personalized email sequences for customer recovery can help re-engage…
Intermediate
Medium
Use post-purchase follow-up emails to recommend complementary products Post-purchase follow-up emails suggest products that go well with a c…
Intermediate
Medium
Use postcards as part of a direct mail campaign Postcards can be a tactile and personal way to engage your audience d…
Intermediate
Medium
Use postcards for customer appreciation or loyalty campaigns Sending postcards as part of a customer appreciation or loyalty campa…
Intermediate
Medium
Use press releases for brand positioning and awareness Press releases are a great way to boost your brand's visibility and c…
Intermediate
Medium
Use press releases to announce new products or initiatives Get the word out about your new product or initiative with a press re…
Intermediate
Medium
Use product demonstrations to showcase features and benefits Product demonstrations show exactly how your product works, making it…
Intermediate
Medium
Use radio ads to complement digital marketing efforts Complement your digital marketing with radio ads to reach a wider aud…
Intermediate
Medium
Use retargeting ads to capture potential leads who have visited the site Retargeting ads are perfect for bringing potential leads back to your…
Intermediate
Medium
Use retargeting ads to convert website visitors into customers Retargeting ads are a smart way to nudge people who’ve visited your s…
Intermediate
Medium
Use retargeting ads to engage customers across channels Retargeting ads can help you catch the eyes of customers across multi…
Intermediate
Medium
Use retargeting ads to promote upsell opportunities to existing customers Retargeting ads help to remind current customers about other products…
Intermediate
Medium
Use retargeting ads to re-engage previous buyers with personalised offers Retargeting ads help bring back customers who have previously bought …
Intermediate
Medium
Use retargeting banners to engage users who have visited your site Retargeting banners are a smart way to bring back visitors to your si…
Intermediate
Medium
Use retargeting campaigns to re-engage users who have previously visited the site Retargeting campaigns help reconnect with past site visitors. They're…
Intermediate
Medium
Use retargeting strategies to re-engage potential customers Retargeting strategies are a savvy way to bring back lost potential c…
Intermediate
Medium
Use retargeting to re-engage customers across different channels Retargeting ads help reel back in customers who have shown interest b…
Intermediate
Medium
Use retargeting to re-engage customers during key seasonal periods Retargeting helps bring back customers who visited your site but didn…
Intermediate
Medium
Use satellite radio to complement broader media strategies Satellite radio is a reliable way to reach a specific, local audience…
Intermediate
Medium
Use scripts to guide conversations and qualify leads Scripts can really help streamline your conversations with potential …
Intermediate
Medium
Use street furniture ads to complement other outdoor advertising efforts Enhance your existing outdoor advertising campaigns by utilizing stre…
Intermediate
Medium
Use tiered pricing to appeal to different customer segments Tiered pricing allows you to offer various pricing levels for your pr…
Intermediate
Medium
Use time-series analysis to anticipate market trends and seasonality Time-series analysis helps you identify market trends and seasonal pa…
Intermediate
Medium
Use transactional emails as an opportunity to upsell or cross-sell Transform routine transactional emails into clever opportunities to b…
Intermediate
Medium
Use webinar analytics to track engagement and performance Webinar analytics help you keep track of who's watching, interacting,…
Intermediate
Medium
Use webinar recordings as gated content to generate leads Webinar recordings as gated content can be a goldmine for leads. You …
Intermediate
Medium
Use webinars as lead generation tools with gated registrations Host interactive webinars where attendees must register to access, ca…
Intermediate
Medium
Use webinars to showcase product demos or case studies Host webinars to show off product demos or case studies in a simple w…
Intermediate
Medium
Use whitepaper data to enhance other content (blogs, infographics) Repurposing whitepaper data for blogs and infographics boosts content…
Intermediate
Medium
Use whitepapers as gated content to capture leads Hook your audience by offering a valuable whitepaper in exchange for …
Intermediate
Medium
Utilise LinkedIn Groups to engage with industry peers Join LinkedIn Groups to connect with other professionals, share insig…
Intermediate
Medium
Utilise audience segmentation for more targeted ads By segmenting your audience, you can create highly targeted ads that …
Intermediate
Medium
Utilise customer testimonials to build trust Sharing testimonials from happy customers can help win over new ones.…
Intermediate
Medium
Utilise eBay’s Markdown Manager for sales and promotions By using eBay’s Markdown Manager, you can easily schedule promotions …
Intermediate
Medium
Utilise email automation for timely follow-ups Email automation for timely follow-ups helps you stay connected with …
Intermediate
Medium
Utilise existing brand equity to introduce new products or services Take advantage of your brand's existing reputation to introduce new p…
Intermediate
Medium
Utilise internal linking to improve site structure and navigation Internal linking keeps your site visitors engaged by making it easy t…
Intermediate
Medium
Utilise marketing automation to streamline lead nurturing processes Marketing automation makes it easier to nurture leads by automating r…
Intermediate
Medium
Utilise press releases and media outreach to announce new positioning Press releases and media outreach are a great way to share your new b…
Intermediate
Medium
Utilise remarketing to target past website visitors Remarketing helps bring back potential customers who've previously sh…
Intermediate
Medium
Utilise testimonials and case studies to build trust and credibility Showcasing testimonials and case studies can make your brand seem tru…
Intermediate
Medium
Write high-quality, SEO-optimised blog posts Elevate your online presence by building trust and driving organic tr…
Intermediate
Medium
Yahoo Display Ads Yahoo Display Ads are great for reaching a wide audience and boosting…
Intermediate
Medium
Yahoo Mail Ads Yahoo Mail Ads are banner and video ads within Yahoo Mail that reach …
Intermediate
Medium
Yahoo Native Ads Yahoo Native Ads blend seamlessly into web content, offering a non-in…
Intermediate
Medium
Yahoo Search Ads Yahoo Search Ads are a great way to reach a broad audience via Yahoo'…
Intermediate
Medium

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