Brand Awareness Strategy
Building a brand awareness strategy means getting your brand noticed by creating engaging content, using social media, and running ads. The benefits include increased recognition and customer loyalty, but it can be time-consuming and costly without immediate sales results. Balancing effort and expectations is key.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Amazon DSP (Demand-Side Platform) Ads | This powerful tool lets you run targeted ad campaigns across Amazon a… |
Intermediate
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Medium
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| Amazon OTT (Over-The-Top) Video Ads | Amazon OTT video ads are a great way to reach your target audience wi… |
Intermediate
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Medium
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| Amazon Sponsored Brands | Amazon Sponsored Brands offer a way to promote your brand and product… |
Intermediate
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Medium
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| Amazon Sponsored Display Ads | Amazon Sponsored Display Ads are a versatile way to promote your prod… |
Intermediate
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Medium
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| Amazon Stores | Amazon Stores offer businesses an online platform to showcase their p… |
Intermediate
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Medium
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| Amazon Video Ads | Amazon Video Ads are designed to grab attention and boost engagement … |
Intermediate
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Medium
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| Build and maintain strong relationships with media contacts | It's all about nurturing connections with journalists and media profe… |
Intermediate
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Medium
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| Choose sponsorships that align with brand values and audience | Aligning sponsorships with your brand values and target audience can … |
Intermediate
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Medium
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| Collaborate on events or sponsorships for mutual benefit | Partnering for events or sponsorships is a great way to combine resou… |
Intermediate
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Medium
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| Collaborate with TikTok influencers for organic reach | Working with TikTok influencers can help you reach a massive audience… |
Intermediate
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Medium
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| Collaborate with app developers for exclusive ad placements | Partnering with app developers for exclusive ad placements helps bran… |
Intermediate
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Medium
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| Collaborate with environmental influencers to promote green efforts | Partner with eco-friendly influencers to highlight your brand's green… |
Intermediate
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Medium
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| Collaborate with influencers for organic reach | Boost your brand's visibility by teaming up with influencers. While i… |
Intermediate
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Medium
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| Collaborate with influencers to demonstrate product benefits in real-life scenarios | Partnering with influencers to showcase your product in real-life sce… |
Intermediate
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Medium
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| Collaborate with influencers to expand organic reach | Partnering with influencers can skyrocket your reach and engagement b… |
Intermediate
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Medium
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| Collaborate with local influencers to draw crowds | Partnering with local influencers helps draw crowds to your event or … |
Intermediate
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Medium
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| Collaborate with magazines for exclusive promotions | Partnering with magazines for exclusive promotions helps you reach a … |
Intermediate
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Medium
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| Collaborate with micro-influencers for authentic reach | Team up with micro-influencers who resonate with your brand to achiev… |
Intermediate
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Medium
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| Collaborate with newspaper publishers for sponsored content | Partnering with newspaper publishers for sponsored content allows you… |
Intermediate
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Medium
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| Collaborate with niche influencers or community leaders | Leverage the specific audiences of niche influencers or community lea… |
Intermediate
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Medium
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| Collaborate with niche influencers that align with brand values | Teaming up with niche influencers who truly connect with your brand's… |
Intermediate
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Medium
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| Collaborate with other pages and influencers for cross-promotion | Teaming up with other pages and influencers can really boost your bra… |
Intermediate
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Medium
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| Conduct live demonstrations or product launches | Live demonstrations and product launches are dynamic ways to showcase… |
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Medium
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| Conduct live presentations or workshops to showcase expertise | Live presentations or workshops offer a direct way to engage and buil… |
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Medium
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| Conduct sentiment analysis on social media and customer reviews | Analyze what customers and social media users think about your brand … |
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Medium
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| Create a dedicated CSR section on the website to showcase initiatives | Shining a light on your corporate social responsibility efforts can b… |
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Medium
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| Create a dedicated landing page for showcasing user-generated content | Setting up a landing page to showcase user-generated content is a gre… |
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Medium
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| Create a dedicated section on the company website for executive profiles | Creating a dedicated section for executive profiles on your website h… |
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Medium
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| Create ads with a strong local focus and community appeal | Ads focused on local communities can build a strong connection with t… |
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Medium
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| Create branded memes that reflect current events or popular culture | Branded memes tied to current events or popular culture can go viral,… |
Intermediate
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Medium
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| Create compelling content that resonates with specific retail audiences | Create content that speaks directly to retail audiences, making your … |
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Medium
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| Create dedicated marketing campaigns tailored to the new markets or products | Tapping into new markets or launching new products? Customized market… |
Intermediate
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Medium
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| Create engaging and visually appealing ad creatives | Crafting eye-catching and engaging ad creatives makes your brand stan… |
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| Create eye-catching flyer designs with clear messaging | Designing attractive flyers with clear messages can effectively grab … |
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| Create high-quality, memorable TV ads with a strong message | High-quality, memorable TV ads can leave a lasting impression on dive… |
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| Create shareable, high-quality visual content | Create visually stunning images or videos that people want to share. … |
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| Create targeted ads for specific listener demographics | Targeted ads for listener demographics focus on crafting specific mes… |
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| Create visually appealing display ads that capture attention | Creating display ads that are visually appealing is a great way to gr… |
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| Design an attractive, interactive booth to draw attendees | Drawing a crowd with an attractive, interactive booth at events sound… |
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| Design attractive, eye-catching displays for in-store placement | Create visually striking and well-designed displays to capture custom… |
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Medium
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| Design eye-catching banners with clear calls to action | Eye-catching banners with clear calls to action grab attention and dr… |
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Medium
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| Design visually appealing brochures with clear, concise messaging | Brochures are a versatile marketing tool for businesses looking to cr… |
Intermediate
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Medium
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| Design visually appealing catalogues with clear, concise content | Crafting well-designed catalogs with clear, concise content can attra… |
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Medium
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| Develop a brand manifesto or story that aligns with customer values | Crafting a brand story that resonates with your audience can deeply c… |
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Medium
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| Develop a comprehensive communication plan to announce the rebrand | Creating a communication plan to announce your rebrand ensures a seam… |
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Medium
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| Develop a consistent ad campaign theme for brand recognition | By keeping your ads consistent, you help build a strong, recognizable… |
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Medium
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| Develop a media outreach strategy for regular communication | This strategy involves consistent engagement with media outlets to en… |
Intermediate
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Medium
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| Develop a pre-launch teaser campaign to build anticipation | Creating buzz before your product launch sets the stage for a success… |
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Medium
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| Develop a proactive PR strategy to build a positive brand image | A proactive PR strategy puts your brand in control of the narrative, … |
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| Develop a unique theme or concept for the pop-up to attract attention | Creating a unique and eye-catching theme for a pop-up shop can attrac… |
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| Develop catchy jingles or slogans for brand recognition | Creating catchy jingles or memorable slogans can make your brand inst… |
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| Develop co-branded campaigns or promotions | Team up with another brand to create joint promotions and campaigns. … |
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| Develop community outreach programmes aligned with brand values | Get involved in the community through programs that reflect your bran… |
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| Develop compelling, newsworthy press releases | Crafting engaging, timely press releases helps build your brand's cre… |
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| Develop creative, attention-grabbing ad scripts | Creating creative and attention-grabbing ad scripts means crafting en… |
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| Develop cross-promotional campaigns for existing and new products | Cross-promotional campaigns spotlight both new and existing products … |
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| Develop engaging ad creatives with clear calls to action | Creating ad creatives with clear and engaging calls to action capture… |
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Medium
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| Develop engaging in-store events or activities | Hosting events or activities in your store can create an incredible b… |
Intermediate
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Medium
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| Develop engaging, relatable ads with local appeal | Creating ads that resonate with the local culture and preferences can… |
Intermediate
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Medium
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| Develop immersive, experiential marketing campaigns to engage customers | Create unique, interactive experiences that captivate and engage your… |
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Medium
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| Distribute brochures through direct mail campaigns | Sending out brochures through direct mail campaigns can effectively r… |
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Medium
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| Distribute catalogues at events, trade shows, and in-store | Handing out physical catalogues at events or in-store can create a ta… |
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Medium
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| Distribute flyers in high-traffic areas or events | Handing out flyers in bustling areas or at events is a straightforwar… |
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Medium
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| Distribute free samples at high-traffic locations or events | Handing out free samples in bustling spots or at popular events can q… |
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Medium
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| Distribute press releases to targeted media outlets | Want to get your news out there? Distributing press releases to targe… |
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Medium
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| Encourage customer participation with contests or giveaways | Hosting contests or giveaways is a great way to grab attention and ge… |
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Medium
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| Encourage customers to share photos or reviews of products on social media | Get your customers to post photos or reviews of your products on soci… |
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Medium
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| Encourage user participation through contests or challenges | Hosting contests or challenges is a fun way to engage your audience. … |
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Medium
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| Engage in thought leadership through guest blogging and speaking at industry events | Boost your brand's credibility by guest blogging and speaking at indu… |
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Medium
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| Engage with attendees or audiences through branded activations | Get people talking with hands-on branded experiences! This method bui… |
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| Engage with customers through live demonstrations | Live demonstrations let you connect with customers directly, showing … |
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Medium
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| Engage with local communities through events and sponsorships | Want to make a real connection? Hosting events and sponsoring local a… |
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Medium
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| Engage with other users’ content to build a community | Engaging with others' content to build a community involves interacti… |
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Medium
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| Ensure compliance with Walmart’s guidelines for better visibility | Meeting Walmart’s guidelines can make your products more visible on i… |
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| Ensure consistent branding and messaging across all channels | Ensuring consistent branding and messaging across all channels helps … |
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Medium
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| Etsy Offsite Ads | Etsy Offsite Ads help get your products seen outside of Etsy, reachin… |
Intermediate
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Medium
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| Feature user-generated content prominently on the website and social channels | Displaying user-generated content (UGC) on your site and socials can … |
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Medium
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| Follow up with media contacts to encourage coverage | Staying on top of your media contacts and following up can really pus… |
Intermediate
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Medium
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| Google Display Ads | Google Display Ads allow you to show your ads across a vast network o… |
Intermediate
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Medium
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| Google Video Ads (YouTube) | YouTube Video Ads are highly customizable and can be targeted to nich… |
Intermediate
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Medium
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| Highlight sustainable packaging in marketing materials and product listings | Promote your sustainable packaging to showcase your commitment to the… |
Intermediate
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Medium
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| Highlight sustainable practices and eco-friendly products in marketing materials | Use marketing materials to showcase your business's sustainable pract… |
Intermediate
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Medium
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| Host a co-branded event or webinar to showcase the partnership | Co-branded events or webinars highlight partnerships, providing dual-… |
Intermediate
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Medium
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| Host a launch event or webinar to unveil the new product | Reveal your product in style with a launch event or webinar. It's a f… |
Intermediate
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Medium
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| Host branded events, webinars, or live streams to engage with potential customers | Organize events, webinars, or live streams to connect directly with y… |
Intermediate
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Medium
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| Host branded workshops or sessions at conferences | Hosting branded workshops or sessions at conferences helps you connec… |
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Medium
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| Host focus groups to gain deeper insights into customer perceptions | Hosting focus groups helps you explore how customers think and feel a… |
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Medium
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| Host fundraising events or charity drives to support CSR causes | Hosting fundraising events or charity drives for CSR can elevate your… |
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Medium
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| Host green events or campaigns to raise awareness | Hosting green events or campaigns can raise environmental awareness a… |
Intermediate
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Medium
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| Host in-person or virtual workshops to educate customers on relevant topics | Attract and engage your audience by hosting in-person or virtual work… |
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Medium
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| Host or participate in industry events, panels, and podcasts | Get your brand noticed and build meaningful connections by hosting or… |
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Medium
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| Host pop-up events in high-traffic areas to maximise exposure | Imagine creating buzz with pop-up events in busy areas. It's perfect … |
Intermediate
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Medium
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| Host sampling events in high-traffic areas or stores | Hosting sampling events in crowded stores or busy areas lets you dire… |
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Medium
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| Host virtual or in-person events to engage with potential customers | Hosting virtual or in-person events is a great way to engage potentia… |
Intermediate
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Medium
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| IGTV Ads | IGTV Ads are a strategic marketing tool on Instagram's IGTV platform,… |
Intermediate
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Medium
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| Implement eco-friendly packaging solutions (recycled, compostable, reusable) | Going eco-friendly with your packaging shows you care about the envir… |
Intermediate
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Medium
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| Implement guerrilla marketing tactics to create buzz | Guerrilla marketing is all about surprising and engaging your audienc… |
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Medium
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| Implement social listening tools to monitor brand mentions | Use social listening tools to keep an eye on brand mentions online. I… |
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Medium
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| Implement sustainable packaging and promote it as a selling point | Going green with your packaging is not only good for the planet but a… |
Intermediate
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Medium
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| Include high-quality images and compelling copy | High-quality images and compelling copy grab attention, enhance brand… |
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Medium
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| Incorporate a clear call to action in TV ads | Use TV ads to invite your audience to take a specific action, like vi… |
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Medium
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| Incorporate brand elements and design for consistency | Creating a cohesive look and feel across all brand touchpoints can do… |
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Medium
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| Incorporate local landmarks or culture into ads | Leverage local landmarks and culture in your ads to create a deeper c… |
Intermediate
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Medium
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| Incorporate user-generated content into your strategy | Using user-generated content (UGC) can boost your brand's authenticit… |
Intermediate
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Medium
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| Instagram Reels Ads | Instagram Reels Ads is a dynamic advertising solution within Meta's p… |
Intermediate
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Medium
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| Invest in market education to build awareness and interest in new offerings | Investing in market education to build awareness and interest in new … |
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Medium
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| Invest in out-of-home advertising (billboards, transit ads) in high-traffic areas | Out-of-home advertising using billboards and transit ads in high-traf… |
Intermediate
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Medium
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| Involve ambassadors in brand campaigns or events | Harness the power of enthusiastic brand ambassadors to elevate your c… |
Intermediate
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Medium
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| Launch a social media campaign to build awareness of the rebrand | It leverages popular social media platforms to introduce and emphasiz… |
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Medium
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| Launch social media challenges or contests to encourage user participation | Create buzz by getting people involved with fun and engaging challeng… |
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Medium
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| Leverage CSR efforts in PR and marketing campaigns to build brand reputation | Using corporate social responsibility (CSR) initiatives in PR and mar… |
Intermediate
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Medium
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| Leverage POS displays to complement broader in-store promotions | Use in-store POS displays to grab customers' attention and highlight … |
Intermediate
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Medium
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| Leverage PR to gain media coverage for sustainability efforts | Want to shine a light on your green initiatives? Use PR to share your… |
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Medium
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| Leverage PR to gain media coverage for whitepaper releases | Getting the media to cover your whitepaper releases extends your reac… |
Intermediate
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Medium
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| Leverage Snapchat’s AR filters and lenses for interactive content | Engage your audience with immersive Snapchat AR filters and lenses. T… |
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Medium
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| Leverage Stories for behind-the-scenes content and updates | Ever wondered what goes on behind the scenes? Sharing stories on soci… |
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Medium
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| Leverage billboards for brand awareness and recognition | Billboards are a classic way to grab attention and make your brand me… |
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Medium
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| Leverage brochures as part of a larger content marketing strategy | Using brochures within a broader content marketing strategy provides … |
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Medium
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| Leverage community relations for positive PR and goodwill | Build strong local connections and show you care by getting involved … |
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Medium
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| Leverage customer reviews to build trust and credibility | Using customer reviews effectively builds trust and credibility with … |
Intermediate
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Medium
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| Leverage digital billboards for dynamic content | Digital billboards rotate messages based on the time of day, location… |
Intermediate
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Medium
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| Leverage digital displays for dynamic, engaging content | Use digital displays to showcase captivating and dynamic content that… |
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Medium
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| Leverage digital transit ads for dynamic content | Engaging with commuters through digital transit ads offers dynamic an… |
Intermediate
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Medium
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| Leverage each partner’s audience for cross-promotion | Team up with other businesses to promote each other to your respectiv… |
Intermediate
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Medium
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| Leverage event partnerships for co-hosting or sponsorship opportunities | Partnering for events helps your brand get in front of a new, engaged… |
Intermediate
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Medium
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| Leverage executive branding to enhance company credibility and trust | Building your executive's personal brand can really boost your compan… |
Intermediate
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Medium
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| Leverage flyers as part of a multi-channel marketing strategy | Using flyers in a multi-channel strategy can effectively boost brand … |
Intermediate
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Medium
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| Leverage influencer partnerships to expand reach and credibility | Partnering with influencers can rapidly expand your brand's reach and… |
Intermediate
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Medium
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| Leverage influencer partnerships to promote the product pre- and post-launch | Influencer partnerships are a great way to generate buzz for your pro… |
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Medium
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| Leverage influencer partnerships to reach new audiences | Influencer partnerships are a great way to tap into a new audience by… |
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Medium
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| Leverage interactive ads to encourage listener participation | Interactive ads invite people to engage directly with your content, m… |
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Medium
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| Leverage local TV to support community engagement efforts | Using local TV to support community engagement can be a great way to … |
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Medium
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| Leverage local influencers or celebrities for endorsements | Working with local influencers or celebrities to endorse your brand c… |
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Medium
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| Leverage local newspapers for community-focused campaigns | Using local newspapers for community-focused campaigns is a great way… |
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Medium
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| Leverage media relations for thought leadership and brand positioning | Get your brand in front of the right people by using media relations … |
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Medium
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| Leverage point-of-purchase displays for high-impact promotions | Point-of-purchase (POP) displays grab attention right when customers … |
Intermediate
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Medium
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| Leverage postcards for seasonal promotions or announcements | Using postcards for seasonal promotions or announcements is a simple … |
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Medium
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| Leverage prime-time slots for maximum reach | Using prime-time slots on TV is a great way to get your brand or prod… |
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Medium
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| Leverage radio contests or giveaways for engagement | Running contests or giveaways on radio is a fun way to get people tal… |
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Medium
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| Leverage satellite radio’s national reach for brand awareness | Satellite radio can be a great way to get your brand noticed national… |
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Medium
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| Leverage social listening tools to understand customer sentiment and trends | Social listening tools help you keep a finger on the pulse of what yo… |
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Medium
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| Leverage sponsorships for exclusive promotional opportunities | Using sponsorships for exclusive promotional opportunities can effect… |
Intermediate
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Medium
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| Leverage transit ads for localised, community-focused campaigns | Using transit ads is great for local outreach since public transporta… |
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Medium
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| Leverage virtual or augmented reality to enhance brand activations | Using virtual or augmented reality to create immersive brand experien… |
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Medium
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| LinkedIn Carousel Ads | LinkedIn Carousel Ads let you showcase multiple images or videos in a… |
Intermediate
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Medium
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| LinkedIn Dynamic Ads | LinkedIn Dynamic Ads can create personalized ads for each user by lev… |
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Medium
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| LinkedIn Follower Ads | LinkedIn Follower Ads help you grow your company page followers by ta… |
Intermediate
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Medium
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| LinkedIn Sponsored Content Ads | Promoting articles, posts, or videos directly in the LinkedIn feed to… |
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Medium
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| LinkedIn Spotlight Ads | LinkedIn Spotlight Ads let you create personalized, interactive ads t… |
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Medium
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| LinkedIn Text Ads | With LinkedIn Text Ads, you can create simple, unobtrusive ads that a… |
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Medium
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| LinkedIn Video Ads | LinkedIn Video Ads connect you with a professional audience through e… |
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Medium
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| Measure ad impact through sales and brand lift studies | Measuring ad impact through sales and brand lift studies helps you un… |
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Medium
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| Measure community relations impact through local sentiment and brand perception | Gauge how your brand or service resonates locally by monitoring publi… |
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Medium
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| Measure media relations effectiveness through coverage volume and quality | Tracking media coverage volume and quality is crucial for understandi… |
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Medium
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| Measure press release impact through media analytics and brand lift | Analyze how well your press releases are doing by using media analyti… |
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Medium
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| Measure sponsorship impact through media coverage and brand lift | Measuring sponsorship impact through media coverage and brand lift he… |
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Medium
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| Meta Carousel Ads | Meta Carousel Ads let you showcase multiple images or videos within a… |
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Medium
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| Meta Instant Experience Ads (formerly Canvas Ads) | Experience immersive, mobile-first content that captures attention an… |
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Medium
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| Meta Messenger Ads | Meta Messenger Ads offer a personal and direct way to reach your audi… |
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Medium
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| Meta News Feed Ads | Meta News Feed Ads are targeted advertisements displayed directly wit… |
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Medium
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| Meta Poll Ads | Meta Poll Ads are interactive advertisements on Facebook and Instagra… |
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Medium
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| Meta Stories Ads | Meta Stories Ads are visual and engaging ads on Meta's platforms like… |
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Medium
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| Meta Video Ads | Meta Video Ads leverage Meta's expansive social media platforms to re… |
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Medium
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| Microsoft Audience Ads | Microsoft Audience Ads offers a user-friendly platform to target spec… |
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Medium
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| Monitor TV ad performance with media tracking tools | Use media tracking tools to analyze the performance of your TV ads. T… |
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Medium
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| Monitor ad frequency to avoid oversaturation | Keeping an eye on how often your ads are shown can help you avoid ann… |
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Medium
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| Monitor media coverage and sentiment through media analytics tools | Keep track of how your brand is being mentioned and perceived in the … |
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Medium
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| Monitor press release performance through media coverage and pickup | When you need to see how your press release is doing, monitoring medi… |
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Medium
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| Offer free products or exclusive experiences in exchange for promotion | Providing free products or exclusive experiences for promotion is a w… |
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| Offer introductory pricing or discounts for new products | Introductory pricing or discounts are a great way to draw in new cust… |
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Medium
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| Offer product trials or demos to allow customers to experience the difference | Let potential customers try out your product or service for free. The… |
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Medium
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| Optimise your LinkedIn profile and company page for SEO | Get found on LinkedIn by polishing up your profile and company page. … |
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Medium
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| Participate in Etsy’s community forums for visibility | Engaging in Etsy’s community forums helps build brand visibility by c… |
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Medium
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| Participate in Twitter chats relevant to your industry | Joining and participating in Twitter chats related to your field can … |
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Medium
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| Participate in Walmart’s seasonal promotions and deals | Boost your brand visibility by joining Walmart’s seasonal promotions.… |
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Medium
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| Participate in international trade shows or industry events | Going to international trade shows or industry events helps you get i… |
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Medium
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| Participate in niche community events or forums | Getting involved in niche community events or forums is a great way t… |
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Medium
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| Participate in speaking opportunities to establish thought leadership | Speaking at events can help you become a thought leader in your field… |
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Medium
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| Partner with TV networks for exclusive sponsorships | Teaming up with TV networks for exclusive sponsorships can give your … |
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Medium
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| Partner with brands for co-branded in-store events | Co-branded in-store events leverage collaboration between brands to h… |
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Medium
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| Partner with industry experts or thought leaders to increase credibility | Want to boost your brand's credibility? Team up with industry experts… |
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Medium
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| Partner with influencers or celebrities to draw attention to activations | Leveraging influencers or celebrities can really draw attention to yo… |
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Medium
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| Partner with influencers to communicate the new brand identity | Partner with influencers to share your new brand identity in an authe… |
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Medium
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| Partner with influencers to promote seasonal campaigns | Leveraging influencers to promote seasonal campaigns can boost engage… |
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Medium
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| Partner with influencers who have a strong presence on targeted channels | Work with influencers who have a huge following on your target channe… |
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| Partner with local businesses for mutual promotion | Teaming up with local businesses for mutual promotions can build stro… |
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Medium
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| Partner with local businesses or events for co-branded ads | Teaming up with local businesses or events for co-branded ads expands… |
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| Partner with local events or landmarks for co-branded billboards | Creating co-branded billboards in partnership with local events or la… |
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| Partner with local organisations for co-branded community initiatives | Join forces with local organizations to turn small community initiati… |
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| Partner with local retailers to reach a broader audience | Connecting with local retailers can widen your customer base. This ap… |
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| Partner with local transit authorities for exclusive placements | Maximize visibility by placing ads in buses, subways, and other local… |
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Medium
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| Partner with magazines for sponsored content or advertorials | Teaming up with magazines for sponsored content is a great way to bui… |
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Medium
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| Partner with meme influencers to reach niche communities | Leverage the popularity of meme influencers to tap into niche audienc… |
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| Partner with nonprofits or community organisations to support causes | Teaming up with nonprofits or community organizations to support caus… |
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| Partner with other exhibitors for cross-promotion opportunities | Partnering with other exhibitors lets you tap into their audience, an… |
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| Partner with popular internet radio shows for sponsorships | Sponsoring popular internet radio shows can boost your brand's visibi… |
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| Partner with radio hosts for live reads or endorsements | Working with radio hosts for live reads or endorsements gives you a w… |
Intermediate
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Medium
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| Partner with reputable publications for positive brand coverage | Working with trusted publications can elevate your brand's visibility… |
Intermediate
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Medium
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| Partner with retailers for exclusive sampling opportunities | Want to get your product directly into customers' hands while enhanci… |
Intermediate
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Medium
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| Partner with satellite radio shows for sponsorships | Partnering with satellite radio shows for sponsorships is a savvy mov… |
Intermediate
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Medium
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| Partner with sponsored events for co-branded promotions | Partnering with sponsored events for co-branded promotions can create… |
Intermediate
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Medium
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| Partner with subscription boxes to include samples in their offerings | Get your products directly into the hands of potential customers by p… |
Intermediate
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Medium
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| Pinterest Promoted Pins | Promoted Pins on Pinterest are basically ads that fit right into the … |
Intermediate
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Medium
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| Pinterest Video Ads | Pinterest Video Ads help you showcase your products and services thro… |
Intermediate
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Medium
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| Place ads in niche magazines that align with your target audience | Running ads in niche magazines that align with your target audience c… |
Intermediate
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Medium
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| Place banners on high-traffic, relevant websites | Placing banners on high-traffic, relevant websites can quickly grab a… |
Intermediate
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Medium
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| Post high-quality, visually appealing images and videos | Eye-catching visuals can grab attention and elevate your brand instan… |
Intermediate
|
Medium
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| Post regularly to maintain a presence in users’ feeds | Regular posting helps keep your brand visible and relevant. By consis… |
Intermediate
|
Medium
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| Promote the app across other marketing channels | Boost your app's visibility by utilizing different marketing channels… |
Intermediate
|
Medium
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| Provide ambassadors with branded merchandise to promote brand visibility | Giving branded merchandise to ambassadors is a great way to get your … |
Intermediate
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Medium
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| Provide influencers with branded experiences or products to share | Giving influencers free branded products or exclusive experiences get… |
Intermediate
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Medium
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| Quora Image Ads | Leverage Quora Image Ads to visually captivate a highly-engaged audie… |
Intermediate
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Medium
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| Quora Video Ads | Quora Video Ads offer a fresh way to engage a highly informed audienc… |
Intermediate
|
Medium
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| Reddit Carousel Ads | Reddit Carousel Ads lets you showcase multiple images or videos in a … |
Intermediate
|
Medium
|
| Reddit Display Ads | Reddit Display Ads are a great way to reach niche communities with hi… |
Intermediate
|
Medium
|
| Reddit Promoted Posts | Promoted Posts on Reddit are paid advertisements that appear as nativ… |
Intermediate
|
Medium
|
| Reddit Sponsored Text Ads | Sponsored text ads on Reddit are a way to get your message seen by a… |
Intermediate
|
Medium
|
| Reddit Video Ads | Reddit Video Ads are a type of ad on Reddit where you can use videos … |
Intermediate
|
Medium
|
| Redesign the logo, website, and packaging to reflect the new brand image | Redesigning visual elements like the logo, website, and packaging can… |
Intermediate
|
Medium
|
| Regularly audit online content for brand compliance and reputation | Regularly reviewing your online content ensures it fits your brand gu… |
Intermediate
|
Medium
|
| Regularly evaluate sponsorships to ensure alignment and ROI | Regularly assessing sponsorships ensures they still fit with your com… |
Intermediate
|
Medium
|
| Regularly update POS displays to maintain freshness | Keeping your POS (Point of Sale) displays up-to-date ensures that the… |
Intermediate
|
Medium
|
| Run a brand lift study to measure perception changes | A brand lift study helps companies understand how their audience perc… |
Intermediate
|
Medium
|
| Run a customer re-engagement campaign to educate on the new brand | A customer re-engagement campaign aims to reconnect with past clients… |
Intermediate
|
Medium
|
| Run a social media campaign with countdowns and sneak peeks | Engage your audience with an exciting countdown and sneak peeks campa… |
Intermediate
|
Medium
|
| Run contests and giveaways to boost engagement | Running contests and giveaways can quickly boost engagement and attra… |
Intermediate
|
Medium
|
| Run contests or giveaways to increase follower engagement | Boost your follower engagement by running fun contests or giveaways. … |
Intermediate
|
Medium
|
| Run high-impact video ads on platforms like YouTube and TikTok | Running high-impact video ads on platforms like YouTube and TikTok is… |
Intermediate
|
Medium
|
| Run regular ads for consistent brand exposure | Running regular ads is great for keeping your brand top-of-mind. Just… |
Intermediate
|
Medium
|
| Share company milestones and employee spotlights | Share company milestones and employee spotlights to build trust, enha… |
Intermediate
|
Medium
|
| Share content in relevant online communities and forums | Sharing content in online communities and forums can help you reach a… |
Intermediate
|
Medium
|
| Share user-generated content to build brand credibility | Using customer-shared photos, videos, or reviews can help build credi… |
Intermediate
|
Medium
|
| Share user-generated content to build social proof | Let your fans do the talking by sharing their content. Builds trust a… |
Intermediate
|
Medium
|
| Share user-generated content to increase authenticity | Leveraging user-generated content helps your brand appear more real a… |
Intermediate
|
Medium
|
| Snapchat Collection Ads | Snapchat Collection Ads offer a fast, fun way to showcase multiple pr… |
Intermediate
|
Medium
|
| Snapchat Commercials | Snapchat Commercials are short, full-screen video ads that show up be… |
Intermediate
|
Medium
|
| Snapchat Dynamic Ads | Run personalized ads on Snapchat that automatically update based on y… |
Intermediate
|
Medium
|
| Snapchat Filters Ads | Snapchat Filter Ads are fun, customizable overlays for photos and vid… |
Intermediate
|
Medium
|
| Snapchat Lenses Ads | Snapchat Lenses Ads are interactive and fun, allowing your audience t… |
Intermediate
|
Medium
|
| Snapchat Snap Ads | Reach a young, engaged audience with Snapchat Snap Ads. Great for boo… |
Intermediate
|
Medium
|
| Snapchat Story Ads | Use Snapchat Story Ads to engage a younger audience with quick, immer… |
Intermediate
|
Medium
|
| Sponsor popular radio shows for consistent exposure | Sponsoring popular radio shows lets brands get known by a wide audien… |
Intermediate
|
Medium
|
| Spotify Ad Studio Ads | Spotify Ad Studio Ads make it easy to reach listeners with customized… |
Intermediate
|
Medium
|
| Spotify Audio Ads | Reach users with personalized audio ads on Spotify. It's a great way … |
Intermediate
|
Medium
|
| Spotify Display Ads | Spotify Display Ads pop up within the Spotify app, grabbing attention… |
Intermediate
|
Medium
|
| Spotify Podcast Ads | Spotify Podcast Ads are a balanced approach to reach a diverse audien… |
Intermediate
|
Medium
|
| Spotify Sponsored Playlist Ads | Spotify Sponsored Playlist Ads allow businesses to promote their bran… |
Intermediate
|
Medium
|
| Spotify Sponsored Sessions Ads | Spotify Sponsored Sessions Ads offer listeners ad-free music for a pe… |
Intermediate
|
Medium
|
| Spotify Video Ads | Spotify Video Ads offer an engaging way to promote your brand, produc… |
Intermediate
|
Medium
|
| Target high-footfall areas for maximum visibility | Boost your brand's visibility by placing ads where lots of people nat… |
Intermediate
|
Medium
|
| Target high-traffic locations for maximum exposure | Maximize your brand's visibility by placing ads in bustling areas. Gr… |
Intermediate
|
Medium
|
| Target high-traffic routes and locations for maximum exposure | Putting your ads on high-traffic routes and locations maximizes visib… |
Intermediate
|
Medium
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| Telegram Influencer Marketing | Using influencers on Telegram can help you reach niche audiences and … |
Intermediate
|
Medium
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| Telegram Sponsored Messages | Ever noticed those ads among your Telegram messages? That's what Tele… |
Intermediate
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Medium
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| TikTok Branded Effects Ads | TikTok Branded Effects Ads lets you create engaging, custom effects t… |
Intermediate
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Medium
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| TikTok Branded Hashtag Challenge Ads | This ad format on TikTok invites users to participate in a branded ha… |
Intermediate
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Medium
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| TikTok Carousel Ads | Carousel ads on TikTok allow you to showcase multiple images or video… |
Intermediate
|
Medium
|
| TikTok Collection Ads | TikTok Collection Ads make it easy to highlight several products or h… |
Intermediate
|
Medium
|
| TikTok In-Feed Ads | TikTok In-Feed Ads are embedded within the user’s feed and feel like … |
Intermediate
|
Medium
|
| TikTok Pangle Ads | Run ads across various apps and games to reach a broad audience. It's… |
Intermediate
|
Medium
|
| TikTok Spark Ads | TikTok Spark Ads offer a unique way to boost existing organic posts, … |
Intermediate
|
Medium
|
| TikTok TopView Ads | TikTok TopView Ads help you get your brand in front of millions by oc… |
Intermediate
|
Medium
|
| Train spokespeople to handle media and public inquiries | Building strong spokespersons for media and public inquiries boosts b… |
Intermediate
|
Medium
|
| Update all marketing collateral, including email templates and business cards | Revamping all your marketing materials like email templates and busin… |
Intermediate
|
Medium
|
| Upload high-quality, professionally edited videos | Creating high-quality, professionally edited videos can make a seriou… |
Intermediate
|
Medium
|
| Use Facebook Live to interact directly with followers | Go live on Facebook to connect with your audience in real-time. It's … |
Intermediate
|
Medium
|
| Use POS displays to enhance brand visibility and recognition | POS displays are a great way to boost brand visibility and get more r… |
Intermediate
|
Medium
|
| Use POS displays to promote new or seasonal products | Promote your new or seasonal products using point-of-sale (POS) displ… |
Intermediate
|
Medium
|
| Use PR to highlight executive expertise in industry media | Using PR to highlight executive expertise in industry media can build… |
Intermediate
|
Medium
|
| Use Snapchat Stories to share engaging, behind-the-scenes content | Snapchat Stories are great for showcasing behind-the-scenes moments, … |
Intermediate
|
Medium
|
| Use audio and display ads for multi-sensory engagement | Audio and display ads offer a multi-sensory approach to advertising, … |
Intermediate
|
Medium
|
| Use billboards to complement other outdoor advertising | Billboards can significantly enhance the impact of other outdoor ads,… |
Intermediate
|
Medium
|
| Use bold, simple designs for high visibility | Using bold, simple designs makes your advertisement easy to spot, ens… |
Intermediate
|
Medium
|
| Use branded giveaways to increase brand visibility | Branded giveaways are a great way to get your name out there. They’re… |
Intermediate
|
Medium
|
| Use branded hashtags to facilitate user content discovery and engagement | Using branded hashtags can help people find and engage with your cont… |
Intermediate
|
Medium
|
| Use branded materials and giveaways to enhance engagement | Offering branded materials and giveaways can capture attention and cr… |
Intermediate
|
Medium
|
| Use branded materials to enhance sampling experience | Enhancing the sampling experience with branded materials makes your b… |
Intermediate
|
Medium
|
| Use branded merchandise or giveaways to enhance the activation experience | Giving away branded merchandise or freebies can make your brand more … |
Intermediate
|
Medium
|
| Use brochures at events, trade shows, and in-store displays | Brochures are a great way to provide detailed information about your … |
Intermediate
|
Medium
|
| Use cable TV to complement digital marketing efforts | Using cable TV alongside your digital marketing efforts can superchar… |
Intermediate
|
Medium
|
| Use celebrity endorsements to build credibility | Celebrity endorsements can give your brand a boost by leveraging thei… |
Intermediate
|
Medium
|
| Use celebrity endorsements to increase ad effectiveness | Celebrity endorsements can boost your brand's credibility and attract… |
Intermediate
|
Medium
|
| Use certifications (e.g., Fair Trade, Organic) to build credibility | Leveraging certifications like Fair Trade or Organic can enhance your… |
Intermediate
|
Medium
|
| Use clear, concise messaging to convey your brand message | Clear, concise messaging captures attention and that's crucial for br… |
Intermediate
|
Medium
|
| Use community relations to support broader corporate social responsibility (CSR) goals | Connecting with your community shows you're committed to doing good, … |
Intermediate
|
Medium
|
| Use conference sponsorships to increase visibility | Sponsoring conferences can effectively boost your visibility and cred… |
Intermediate
|
Medium
|
| Use customer testimonials and case studies that emphasise product strengths | Showcasing glowing customer testimonials and detailed case studies ca… |
Intermediate
|
Medium
|
| Use customer testimonials to demonstrate improvements and build trust | Customer testimonials are an effective way to showcase real improveme… |
Intermediate
|
Medium
|
| Use event-specific hashtags to encourage social media sharing | Event-specific hashtags boost reach and engagement by encouraging att… |
Intermediate
|
Medium
|
| Use eye-catching designs for ads on buses, trains, and taxis | Ads on buses, trains, and taxis quickly grab attention and create a m… |
Intermediate
|
Medium
|
| Use flyers for local promotions or announcements | Flyers are a hands-on way to promote events, products, or services lo… |
Intermediate
|
Medium
|
| Use flyers to build community awareness and engagement | Flyers are a great way to spread the word around your community. They… |
Intermediate
|
Medium
|
| Use high-quality visuals and compelling copy in magazine ads | Magazine ads with high-quality visuals and compelling copy stand out … |
Intermediate
|
Medium
|
| Use in-store signage to guide customers to promotions | In-store signage helps customers discover promotions while shopping, … |
Intermediate
|
Medium
|
| Use influencer marketing to promote the co-branded product or service | Partnering with influencers helps spread the word about your co-brand… |
Intermediate
|
Medium
|
| Use integrated marketing campaigns to promote consistency | Integrated marketing campaigns revolve around using multiple channels… |
Intermediate
|
Medium
|
| Use interactive installations or events to create memorable brand experiences | Interactive installations and events create unforgettable brand exper… |
Intermediate
|
Medium
|
| Use internet radio ads to drive traffic to digital platforms | Internet radio ads can help drive traffic to your online platforms by… |
Intermediate
|
Medium
|
| Use internet radio for geo-targeted ad campaigns | Internet radio can be a potent channel for geo-targeted ad campaigns.… |
Intermediate
|
Medium
|
| Use joint press releases to announce partnerships and gain media coverage | Announcing partnerships through joint press releases can help your br… |
Intermediate
|
Medium
|
| Use local TV ads to drive traffic to nearby stores or events | Local TV ads are a popular method to boost foot traffic to your nearb… |
Intermediate
|
Medium
|
| Use local radio stations to target specific demographics | Use local radio stations to target specific demographics to reach pot… |
Intermediate
|
Medium
|
| Use local talent or influencers for ad campaigns | Leverage local influencers or talents to make your ad campaigns feel … |
Intermediate
|
Medium
|
| Use magazines to complement other marketing channels | Want to get your brand noticed? Using magazines alongside your other … |
Intermediate
|
Medium
|
| Use media pitches to secure coverage in relevant outlets | Pitching to media outlets can help you gain valuable coverage without… |
Intermediate
|
Medium
|
| Use media relations to manage crises and protect brand reputation | Leverage media connections to handle crises and safeguard your brand'… |
Intermediate
|
Medium
|
| Use native advertising to integrate content seamlessly into relevant publications | Native advertising effortlessly fits your content into related public… |
Intermediate
|
Medium
|
| Use newspapers for announcements and public relations | Using newspapers for announcements and public relations can reach a w… |
Intermediate
|
Medium
|
| Use press releases for brand positioning and awareness | Press releases are a great way to boost your brand's visibility and c… |
Intermediate
|
Medium
|
| Use press releases to announce new products or initiatives | Get the word out about your new product or initiative with a press re… |
Intermediate
|
Medium
|
| Use press releases to build relationships with journalists and media | Press releases can help you connect with journalists and media outlet… |
Intermediate
|
Medium
|
| Use product demonstrations to engage visitors | Showcasing your product through demonstrations can be a game-changer … |
Intermediate
|
Medium
|
| Use programmatic display advertising to target relevant audiences | Programmatic display advertising automates the purchasing of ad space… |
Intermediate
|
Medium
|
| Use radio ads to complement digital marketing efforts | Complement your digital marketing with radio ads to reach a wider aud… |
Intermediate
|
Medium
|
| Use satellite radio to complement broader media strategies | Satellite radio is a reliable way to reach a specific, local audience… |
Intermediate
|
Medium
|
| Use social media and email marketing to promote the co-branded effort | Leverage social media platforms and email campaigns to spotlight your… |
Intermediate
|
Medium
|
| Use social media to promote CSR efforts and engage followers | Show your brand’s commitment to social responsibility by sharing stor… |
Intermediate
|
Medium
|
| Use social media to promote community engagement efforts | Leveraging social media is great for encouraging community engagement… |
Intermediate
|
Medium
|
| Use sponsorships to enhance community relations and goodwill | Sponsorships build a stronger connection with the local community. Th… |
Intermediate
|
Medium
|
| Use sponsorships to increase brand visibility and awareness | Sponsorships boost your brand's visibility by aligning with popular e… |
Intermediate
|
Medium
|
| Use storytelling in ads to engage readers | Storytelling in ads captures readers' attention by weaving relatable,… |
Intermediate
|
Medium
|
| Use storytelling techniques to create compelling and memorable content | Crafting stories that captivate your audience. Using storytelling in … |
Intermediate
|
Medium
|
| Use storytelling techniques to engage viewers emotionally | Capture attention and create emotional connections by telling compell… |
Intermediate
|
Medium
|
| Use storytelling to communicate the brand's sustainability journey | Sharing your brand's journey towards sustainability through compellin… |
Intermediate
|
Medium
|
| Use street furniture ads for localised campaigns | Street furniture ads are amazing for driving hyper-local engagement —… |
Intermediate
|
Medium
|
| Use street furniture ads to complement other outdoor advertising efforts | Enhance your existing outdoor advertising campaigns by utilizing stre… |
Intermediate
|
Medium
|
| Use transit ads for seasonal or event-based promotions | Transit ads are effective for reaching a large audience during season… |
Intermediate
|
Medium
|
| Use transit ads to complement broader outdoor advertising efforts | Transit ads can boost your outdoor advertising by getting your brand … |
Intermediate
|
Medium
|
| Use user-generated content in paid advertising campaigns to enhance authenticity | Incorporating user-generated content into your paid ads boosts authen… |
Intermediate
|
Medium
|
| Use vibrant, eye-catching designs for ads on benches, kiosks, and shelters | Designing vibrant ads for benches, kiosks, and shelters helps capture… |
Intermediate
|
Medium
|
| Use visually appealing designs with strong calls to action | Catch your audience's eye with attractive visuals and clear calls to … |
Intermediate
|
Medium
|
| Use visually appealing layouts for print ads | Using visually appealing layouts for print ads can grab attention and… |
Intermediate
|
Medium
|
| Use webinars to showcase product demos or case studies | Host webinars to show off product demos or case studies in a simple w… |
Intermediate
|
Medium
|
| Utilise Facebook Groups to build a community around your brand | Facebook Groups are awesome for building a community around your bran… |
Intermediate
|
Medium
|
| Utilise PR efforts to gain media coverage for the launch | Getting media coverage through PR efforts is an effective way to crea… |
Intermediate
|
Medium
|
| Utilise PR to manage public perception and gain media coverage | PR is a savvy way to manage your public image and get media coverage.… |
Intermediate
|
Medium
|
| Utilise Snap Originals to showcase unique brand stories | Showcase unique brand stories with Snap Originals to connect with you… |
Intermediate
|
Medium
|
| Utilise customer testimonials to build trust | Sharing testimonials from happy customers can help win over new ones.… |
Intermediate
|
Medium
|
| Utilise digital sampling programmes to reach a wider audience | Digital sampling programs are like letting people try your product on… |
Intermediate
|
Medium
|
| Utilise existing brand equity to introduce new products or services | Take advantage of your brand's existing reputation to introduce new p… |
Intermediate
|
Medium
|
| Utilise heavy advertising on high-traffic platforms to boost brand presence | Want to make a big splash? Heavy advertising on high-traffic platform… |
Intermediate
|
Medium
|
| Utilise influencer marketing to promote new product lines | Influencer marketing can give your new product lines a big boost by l… |
Intermediate
|
Medium
|
| Utilise local influencers to build trust in new markets | Build trust with local influencers who can connect with their communi… |
Intermediate
|
Medium
|
| Utilise paid social ads for targeted reach and engagement | Boost your brand with paid social ads! They help you target your spec… |
Intermediate
|
Medium
|
| Utilise popular music tracks and sounds to increase visibility | Use trending music tracks and sounds to make your ads catchy and memo… |
Intermediate
|
Medium
|
| Utilise press releases and media outreach to announce new positioning | Press releases and media outreach are a great way to share your new b… |
Intermediate
|
Medium
|
| Utilise social proof and testimonials to attract new customers | Using social proof and testimonials is a fantastic way to boost your … |
Intermediate
|
Medium
|
| Utilise storytelling to convey the unique value proposition | Storytelling in marketing grabs your audience's attention by sharing … |
Intermediate
|
Medium
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| Utilise testimonials and case studies to build trust and credibility | Showcasing testimonials and case studies can make your brand seem tru… |
Intermediate
|
Medium
|
| Utilise video ads to engage users and convey messages effectively | Video ads are a powerful way to catch people's attention and explain … |
Intermediate
|
Medium
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| X Image Ads | X Image Ads are visual-based ads on the platform formerly known as Tw… |
Intermediate
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Medium
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| X Moment Ads | X Moment Ads capture audience attention during key moments on the pla… |
Intermediate
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Medium
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| X Promoted Trends | Sponsored trends on X can boost visibility and engagement for your br… |
Intermediate
|
Medium
|
| X Promoted Tweets | Promoted tweets on X are paid tweets that brands use to increase visi… |
Intermediate
|
Medium
|
| X Video Ads | X Video Ads are eye-catching promotional clips displayed on X (former… |
Intermediate
|
Medium
|
| Yahoo Audience Ads | Yahoo Audience Ads help you reach your specific audience with tailore… |
Intermediate
|
Medium
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| Yahoo Display Ads | Yahoo Display Ads are great for reaching a wide audience and boosting… |
Intermediate
|
Medium
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| Yahoo Mail Ads | Yahoo Mail Ads are banner and video ads within Yahoo Mail that reach … |
Intermediate
|
Medium
|
| Yahoo Native Ads | Yahoo Native Ads blend seamlessly into web content, offering a non-in… |
Intermediate
|
Medium
|
| Yahoo Video Ads | Yahoo Video Ads are a great way to promote your brand with engaging c… |
Intermediate
|
Medium
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Pros
- Increased recognition: A well-executed brand awareness strategy makes your brand more recognizable, leading to a higher chance of customers remembering and choosing your products or services.
- Customer trust: Consistent and positive exposure builds trust and credibility, making customers more likely to prefer your brand over competitors.
- Loyalty and retention: Strong brand awareness fosters customer loyalty and increases the likelihood of repeat business, as customers feel a connection to a familiar brand.
- Competitive edge: By establishing a strong presence in the market, you can differentiate your brand from competitors and create a unique identity that resonates with consumers.
- Word-of-mouth marketing: Satisfied and aware customers are more likely to recommend your brand to others, amplifying your reach through organic word-of-mouth marketing.
- Enhanced marketing effectiveness: High brand awareness makes other marketing efforts more effective, as consumers are already familiar with and trust your brand.
- Long-term growth: Investing in brand awareness lays the foundation for long-term growth by creating a strong brand presence that can adapt and thrive in a changing market.
Cons
- High cost: Implementing a brand awareness strategy can be expensive, requiring significant investment in advertising, content creation, and promotional activities.
- Time-consuming: Building brand awareness takes time and consistent effort, often requiring months or even years to see significant results.
- No immediate sales: Unlike direct marketing efforts, brand awareness campaigns may not lead to immediate sales, which can be frustrating for businesses looking for quick returns.
- Difficult to measure: Tracking the effectiveness of brand awareness strategies can be challenging, as it involves measuring intangible metrics like brand recognition and sentiment.
- Risk of negative perception: If not executed properly, brand awareness campaigns can backfire and lead to negative publicity, damaging the brand’s reputation.
- Overexposure: Excessive promotion can lead to consumer fatigue, where the audience becomes tired of seeing the brand and starts to ignore or even resent it.
- Resource allocation: Focusing heavily on brand awareness might divert resources from other important areas like product development, customer service, and direct sales efforts.