Omnichannel Strategy

Creating a seamless customer experience across all channels—online and offline. This strategy enhances customer satisfaction and loyalty but requires integrated systems and consistent messaging to execute effectively.

Related Tactics

Name Description Difficulty Cost
A/B test different ad formats and placements to optimise performance Experimenting with different ad formats and placements helps you find…
Intermediate
Medium
A/B test different ad formats for optimal performance Experiment with different ad formats to find the most effective one f…
Intermediate
Medium
A/B test notification copy and timing for optimal results Trying different notification texts and sending times helps you find …
Intermediate
Medium
Add customer support information to encourage engagement Including customer support info boosts engagement by making people fe…
Intermediate
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Adjust bids and budgets based on real-time performance data Optimize your marketing strategy by adjusting bids and budgets based …
Intermediate
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Amazon DSP (Demand-Side Platform) Ads This powerful tool lets you run targeted ad campaigns across Amazon a…
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Amazon OTT (Over-The-Top) Video Ads Amazon OTT video ads are a great way to reach your target audience wi…
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Amazon Sponsored Brands Amazon Sponsored Brands offer a way to promote your brand and product…
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Amazon Sponsored Display Ads Amazon Sponsored Display Ads are a versatile way to promote your prod…
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Amazon Sponsored Products Amazon Sponsored Products are ads for specific products listed on Ama…
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Amazon Stores Amazon Stores offer businesses an online platform to showcase their p…
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Amazon Video Ads Amazon Video Ads are designed to grab attention and boost engagement …
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Analyse TikTok Analytics to understand audience preferences Digging into TikTok Analytics helps you see what your audience is rea…
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Analyse acquisition channels to optimise marketing spend Analyzing acquisition channels helps businesses optimize their market…
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Analyse banner ad performance and adjust strategies accordingly Diving into your banner ad performance can unveil what's working and …
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Analyse campaign performance to refine future postcard strategies Regularly evaluating your postcard campaign performance helps you tar…
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Analyse customer behaviour data from CRM systems to personalise marketing efforts By leveraging CRM data, businesses can understand customer preference…
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Analyse customer data to personalise marketing efforts at each funnel stage By analyzing customer data, you can tailor marketing strategies to ea…
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Analyse flyer campaign performance for future optimisation Evaluating flyer campaigns helps you figure out what works and what d…
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Analyse performance metrics regularly to adjust campaigns Keeping an eye on your campaign's performance metrics helps you under…
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Analyse reader demographics to refine ad placements Understanding who your readers are can really help you place ads more…
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Apply predictive analytics to personalise customer experiences and offers Using predictive analytics to personalize customer experiences and of…
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Automate email sequences for onboarding, nurturing, and retention Set up automated email sequences for a smoother experience from onboa…
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Break down long-form content into a series of social media posts Turn your detailed articles or guides into multiple engaging social m…
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Choose reputable affiliate networks to partner with Choosing reputable affiliate networks means aligning with partners th…
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Collaborate with TikTok influencers for organic reach Working with TikTok influencers can help you reach a massive audience…
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Collaborate with app developers for exclusive ad placements Partnering with app developers for exclusive ad placements helps bran…
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Collaborate with influencers for pin content Partnering with influencers to create pin content can boost your bran…
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Collect customer contact information for future marketing Gathering potential customer info lets you build future campaigns tai…
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Convert blog posts into videos or podcasts to reach different audience segments Turning your blog posts into videos or podcasts is an easy way to con…
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Coordinate seasonal campaigns across all marketing channels Seasonal campaigns are perfect for tapping into the excitement around…
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Coordinate timing and messaging to create a cohesive experience Coordinating timing and messaging ensures that your audience gets a s…
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Create a dedicated landing page with event details and registration A dedicated landing page for event details and registration makes it …
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Create a mix of content formats: blogs, videos, infographics, podcasts Creating engaging content like blogs, videos, infographics, and podca…
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Create a targeted email campaign for existing customers to introduce new products By creating a targeted email campaign for your existing customers, yo…
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Create a unique selling proposition (USP) and communicate it consistently across all channels Stand out with a unique selling proposition - a distinct message that…
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Create ads with a strong local focus and community appeal Ads focused on local communities can build a strong connection with t…
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Create an interactive experience within the pop-up to encourage engagement Make pop-ups fun and interactive to grab attention and keep users eng…
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Create automated workflows for different customer journeys Automating workflows for different customer journeys helps streamline…
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Create dedicated marketing campaigns tailored to the new markets or products Tapping into new markets or launching new products? Customized market…
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Create high-quality, memorable TV ads with a strong message High-quality, memorable TV ads can leave a lasting impression on dive…
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Create targeted ads for specific listener demographics Targeted ads for listener demographics focus on crafting specific mes…
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Create visually appealing display ads that capture attention Creating display ads that are visually appealing is a great way to gr…
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Design eye-catching banners with clear calls to action Eye-catching banners with clear calls to action grab attention and dr…
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Develop a calendar for seasonal and strategic promotions Stay ahead of the curve by planning seasonal and strategic promotions…
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Develop a centralised campaign hub to track and manage efforts Creating a centralized campaign hub is key for overseeing all your ma…
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Develop a clear business plan outlining objectives, roles, and responsibilities Creating a business plan sets a clear path by defining goals, roles, …
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Develop a comprehensive communication plan to announce the rebrand Creating a communication plan to announce your rebrand ensures a seam…
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Develop a consistent ad campaign theme for brand recognition By keeping your ads consistent, you help build a strong, recognizable…
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Develop a content calendar aligned with customer needs and seasonal trends Creating a content calendar that matches customer needs and seasonal …
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Develop a marketing calendar for seasonal campaigns and promotions Planning out a marketing calendar for seasonal campaigns and promotio…
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Develop a mobile app to enhance the omnichannel experience Creating a mobile app can amplify your brand's reach while offering a…
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Develop a seamless customer experience across all channels (online, in-store, mobile) Nail customer satisfaction by ensuring customers have a smooth, enjoy…
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Develop co-branded campaigns or promotions Team up with another brand to create joint promotions and campaigns. …
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Develop cross-promotional campaigns for existing and new products Cross-promotional campaigns spotlight both new and existing products …
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Develop holiday-specific content (e.g., guides, gift ideas) to engage customers Create unique holiday content like how-to guides and top gift ideas t…
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Develop integrated campaigns that leverage multiple channels (email, social, PPC) Integrated campaigns across email, social media, and PPC are versatil…
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Develop joint marketing campaigns to leverage both brands' audiences Joint marketing campaigns allow two brands to tap into each other's a…
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Develop personalised content and campaigns tailored to specific high-value accounts Create unique content and marketing campaigns just for your top-tier …
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Develop personalised marketing campaigns based on data insights Personalizing marketing campaigns using data insights involves custom…
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Develop platform-specific content (e.g., short videos for Instagram Reels) Create engaging, short, and dynamic videos tailored to Instagram Reel…
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Develop platform-specific strategies based on audience behaviour Creating strategies tailored to each platform can drive higher engage…
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Develop separate budgets for each channel to maximise ROI Create individual budgets for each marketing channel to get the most …
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Develop targeted campaigns to re-engage inactive customers Get back in touch with your old customers by tailoring campaigns that…
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Distribute brochures through direct mail campaigns Sending out brochures through direct mail campaigns can effectively r…
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Distribute catalogues at events, trade shows, and in-store Handing out physical catalogues at events or in-store can create a ta…
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Embed Vimeo videos on your website and blogs Embedding Vimeo videos on your website and blogs is a great way to en…
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Encourage affiliates to use diverse marketing channels Get your affiliates to branch out by using various marketing channels…
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Encourage user feedback through interactive notifications Get users involved by sending them notifications that encourage feedb…
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Engage with customers through Etsy’s messaging platform Communicate directly with your Etsy customers using the platform's me…
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Engage with existing customers through personalised communication to explain the rebrand Keeping existing customers in the loop with personalized messages abo…
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Engage with key decision-makers through direct mail or personalised gifts Sending direct mail or personalized gifts grabs attention in a tangib…
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Enhance page speed and mobile-friendliness for better rankings Boosting your website speed and making it mobile-friendly can improve…
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Ensure ads are mobile-friendly and responsive Make sure your ads look good on mobile devices and adapt to different…
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Ensure all emails are GDPR-compliant and user-friendly Making sure all emails are GDPR-compliant and user-friendly ensures t…
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Ensure banners are mobile-friendly for broader reach Make sure your banners are designed to look good and perform well on …
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Ensure compliance with Walmart’s guidelines for better visibility Meeting Walmart’s guidelines can make your products more visible on i…
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Ensure compliance with regulations (e.g., GDPR, TCPA) Stay on the right side of the law by making sure your business adhere…
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Ensure consistent branding and messaging across all channels Ensuring consistent branding and messaging across all channels helps …
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Etsy Offsite Ads Etsy Offsite Ads help get your products seen outside of Etsy, reachin…
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Etsy Promoted Listings Etsy Promoted Listings is a great way to get your products in front o…
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Google App Campaigns Google App Campaigns help you promote your app across Google platform…
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Google Call-Only Ads Google Call-Only Ads make it easy to drive direct phone calls to your…
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Google Discovery Ads Google Discovery Ads are super versatile ads that appear across Googl…
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Google Display Ads Google Display Ads allow you to show your ads across a vast network o…
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Google Dynamic Search Ads With Google Dynamic Search Ads, you don’t need to manage keywords man…
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Google Local Services Ads Google Local Services Ads help local service providers appear at the …
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Google Performance Max Ads Performance Max Ads offer an all-in-one solution by automating your a…
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Google Remarketing Ads Google Remarketing Ads help you re-engage visitors who've interacted …
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Google Responsive Search Ads (RSA) Responsive Search Ads allow you to create multiple headlines and desc…
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Google Search Ads Ads that pop up when you search for stuff on Google. They can be real…
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Google Shopping Ads Google Shopping Ads are a powerful tool for showcasing your products …
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Google Smart Campaigns Google Smart Campaigns automate your online advertising, making it ea…
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Google Video Ads (YouTube) YouTube Video Ads are highly customizable and can be targeted to nich…
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Host branded events, webinars, or live streams to engage with potential customers Organize events, webinars, or live streams to connect directly with y…
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Host virtual or in-person events to engage with potential customers Hosting virtual or in-person events is a great way to engage potentia…
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IGTV Ads IGTV Ads are a strategic marketing tool on Instagram's IGTV platform,…
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Identify and partner with complementary businesses or brands Work with complementary businesses or brands to co-host events, share…
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Identify potential partners with a similar target audience but different products Partnering with businesses that share your target audience but offer …
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Implement SEO strategies to increase organic traffic and visibility Boost your website's organic traffic and visibility by tweaking your …
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Implement a push notification strategy to alert subscribers of new content Use push notifications to keep subscribers in the loop about new cont…
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Implement a unified CRM to track customer interactions and preferences Set up a single CRM to see all your customer interactions in one plac…
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Implement automated re-engagement campaigns for inactive customers Re-engage customers who haven't interacted with your brand for a whil…
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Implement exit-intent pop-ups to retain potential customers Exit-intent pop-ups show up just when a visitor is about to leave you…
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Implement live chat and AI-powered chatbots for 24/7 support Offering live chat and AI-powered chatbots ensures customers get inst…
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Implement live chat or chatbots on the website for immediate engagement Live chat or chatbots on your website give visitors quick answers, im…
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Implement multi-channel campaigns (email, phone, social) for engagement Running multi-channel campaigns across email, phone, and social media…
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Implement personalised communication for different tiers to enhance loyalty Boost customer loyalty by personalizing communication for different c…
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Implement retargeting ads to recapture lost visitors Retargeting ads are a smart way to keep your brand top-of-mind for pe…
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Implement story ads for immersive, full-screen experiences Story ads are eye-catching, full-screen experiences on social media p…
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Include QR codes or website links to drive online engagement Using QR codes or website links helps direct people to your online co…
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Include coupons or special offers in newspaper ads Including coupons or special offers in newspaper ads is a classic way…
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Include exclusive offers or discounts on postcards Offering exclusive deals or discounts on postcards is a smart way to …
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Include high-quality images and compelling copy High-quality images and compelling copy grab attention, enhance brand…
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Include product recommendations based on purchase history You're boosting sales and nurturing customer loyalty by showcasing pr…
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Include social media integration to enhance reach Integrating social media into your marketing can boost your reach and…
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Incorporate QR codes to drive online engagement Using QR codes is a fantastic way to seamlessly connect offline and o…
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Incorporate a clear call to action in TV ads Use TV ads to invite your audience to take a specific action, like vi…
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Incorporate a clear call to action in each ad Make sure every ad tells your audience exactly what to do next. From …
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Incorporate brand elements and design for consistency Creating a cohesive look and feel across all brand touchpoints can do…
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Incorporate dynamic content for more personalised experiences Boost engagement and satisfaction by using dynamic content to persona…
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Incorporate interactive elements (surveys, polls) in emails Adding surveys and polls to emails makes them more interactive, boost…
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Incorporate local elements to increase relevance Make your marketing more relatable by adding local touches, like regi…
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Incorporate multimedia (images, videos) for richer SMS experiences Adding images and videos to your SMS campaigns can make them more eng…
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Incorporate retargeting strategies to re-engage past visitors Retargeting is about reconnecting with people who have already shown …
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Incorporate social media and digital channels for sponsorship promotion Use social media and digital channels to promote sponsorships effecti…
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Increase distribution channels to widen product availability Expanding distribution channels means making your product available i…
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Instagram IGTV Ads Instagram IGTV Ads are a dynamic video advertising solution offered b…
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Instagram Reels Ads Instagram Reels Ads is a dynamic advertising solution within Meta's p…
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Integrate data from multiple sources for a comprehensive view Gain insights by meshing data from various sources. It can inform str…
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Integrate data from multiple sources for a comprehensive view of performance Gathering data from different sources gives you a full picture of how…
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Integrate data from various sources (CRM, social, web analytics) for a holistic view Combining data from platforms like CRM, social media, and web analyti…
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Integrate inbound telemarketing with CRM systems for seamless customer management Boost customer satisfaction and retention by linking your inbound tel…
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Integrate outbound telemarketing with CRM systems for seamless customer management By aligning telemarketing efforts with your CRM, you'll streamline cu…
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Integrate predictive analytics with email marketing for targeted campaigns Use predictive analytics to make your email marketing super targeted.…
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Integrate social media signals to improve search rankings Boost your website's visibility by leveraging social media activities…
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Integrate the loyalty programme with mobile apps for easy access and tracking Make it super easy for customers to track and redeem their rewards th…
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Integrate user-generated content into email marketing campaigns Spice up your email marketing by letting your customers create the co…
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Invest in out-of-home advertising (billboards, transit ads) in high-traffic areas Out-of-home advertising using billboards and transit ads in high-traf…
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Launch cross-promotional campaigns to introduce new products to existing customers Cross-promotional campaigns introduce new products to your current cu…
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Launch market-specific websites or landing pages Creating market-specific websites or landing pages helps you cater di…
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Leverage POS displays to complement broader in-store promotions Use in-store POS displays to grab customers' attention and highlight …
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Leverage SMS automation for consistent communication Stay top-of-mind with your audience by using SMS automation for regul…
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Leverage Vimeo Channels to curate content Using Vimeo Channels to gather and showcase tailored content can sign…
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Leverage Walmart’s TwoDay delivery programme to increase conversions Using Walmart’s TwoDay delivery program can be a game-changer for you…
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Leverage animated banners for higher engagement Using animated banners can catch the eye better than static ones, dri…
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Leverage automation and machine learning for bid adjustments Using automation and machine learning to adjust bids helps optimize y…
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Leverage billboards for brand awareness and recognition Billboards are a classic way to grab attention and make your brand me…
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Leverage both brands' customer lists for joint marketing outreach Using both brands' customer lists for a joint marketing outreach camp…
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Leverage brochures as part of a larger content marketing strategy Using brochures within a broader content marketing strategy provides …
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Leverage carousel ads for showcasing multiple products or features Carousel ads let you showcase multiple products or features in a sing…
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Leverage catalogues as part of a multi-channel marketing strategy Leveraging catalogues in your multi-channel marketing strategy is a g…
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Leverage click-and-collect or buy-online-pickup-in-store (BOPIS) options Click-and-collect or buy-online-pickup-in-store (BOPIS) makes shoppin…
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Leverage contextual targeting to reach relevant audiences Use contextual targeting to place your ads on websites and platforms …
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Leverage cross-platform campaigns for consistent messaging Running campaigns across multiple platforms ensures your message reac…
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Leverage digital billboards for dynamic content Digital billboards rotate messages based on the time of day, location…
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Leverage digital displays for dynamic, engaging content Use digital displays to showcase captivating and dynamic content that…
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Leverage digital marketing to reach international audiences Use digital marketing to connect with people all over the world. It's…
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Leverage digital transit ads for dynamic content Engaging with commuters through digital transit ads offers dynamic an…
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Leverage eBay’s promoted listings for organic visibility Boost your eBay listings' visibility with promoted listings. This tac…
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Leverage each partner’s audience for cross-promotion Team up with other businesses to promote each other to your respectiv…
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Leverage email newsletters to distribute content to your subscriber base Email newsletters are great for keeping your audience informed and en…
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Leverage event coverage for post-event marketing campaigns Boost your marketing with event coverage by recycling the buzz into e…
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Leverage flyers as part of a multi-channel marketing strategy Using flyers in a multi-channel strategy can effectively boost brand …
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Leverage geolocation for targeted, location-based notifications Use geolocation to send targeted notifications right to your customer…
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Leverage inbound telemarketing for customer support and engagement Handle customer questions and resolve issues via inbound telemarketin…
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Leverage influencer marketing to enhance cross-channel reach Engage with influencers to boost your brand's presence across various…
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Leverage local TV to support community engagement efforts Using local TV to support community engagement can be a great way to …
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Leverage local newspapers for community-focused campaigns Using local newspapers for community-focused campaigns is a great way…
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Leverage magazine’s digital platforms for extended reach Enhance your brand’s visibility and engagement by tapping into the di…
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Leverage outbound telemarketing for lead generation and sales Outbound telemarketing involves calling prospects directly to pitch p…
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Leverage partner distribution channels to expand market reach Using partner channels means you can piggyback on their established n…
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Leverage platform-specific algorithms to maximise content exposure Using specific algorithms on platforms means your content gets in fro…
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Leverage platform-specific features (e.g., Stories, Live Streams) for engagement Utilizing features such as Stories and Live Streams can significantly…
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Leverage podcast directories to increase visibility Make your podcast easily found by listing it in popular directories. …
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Leverage postcards for seasonal promotions or announcements Using postcards for seasonal promotions or announcements is a simple …
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Leverage prime-time slots for maximum reach Using prime-time slots on TV is a great way to get your brand or prod…
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Leverage satellite radio’s national reach for brand awareness Satellite radio can be a great way to get your brand noticed national…
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Leverage social media and email marketing to promote seasonal deals Boost your holiday promotions by using social media and email marketi…
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Leverage social sharing features to increase app visibility Boost your app's visibility by encouraging users to share their exper…
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Leverage transit ads for localised, community-focused campaigns Using transit ads is great for local outreach since public transporta…
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Leverage virtual or augmented reality to enhance brand activations Using virtual or augmented reality to create immersive brand experien…
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Limit frequency to avoid user fatigue and opt-outs To keep your audience engaged and happy, it's essential to limit how …
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LinkedIn Carousel Ads LinkedIn Carousel Ads let you showcase multiple images or videos in a…
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LinkedIn Conversation Ads Engage your LinkedIn audience through interactive conversations that …
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LinkedIn Dynamic Ads LinkedIn Dynamic Ads can create personalized ads for each user by lev…
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LinkedIn Follower Ads LinkedIn Follower Ads help you grow your company page followers by ta…
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LinkedIn Lead Gen Forms LinkedIn Lead Gen Forms make it easy to collect quality leads on Link…
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LinkedIn Sponsored Content Ads Promoting articles, posts, or videos directly in the LinkedIn feed to…
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LinkedIn Sponsored InMail (Message Ads) Deliver personalized messages directly to LinkedIn inboxes. Great for…
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LinkedIn Spotlight Ads LinkedIn Spotlight Ads let you create personalized, interactive ads t…
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LinkedIn Text Ads With LinkedIn Text Ads, you can create simple, unobtrusive ads that a…
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LinkedIn Video Ads LinkedIn Video Ads connect you with a professional audience through e…
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Map out the customer journey to identify friction points Mapping out the customer journey helps pinpoint where your customers …
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Measure ad impact through local sales and traffic data Track and monitor the success of your ads using real-world sales and …
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Measure performance using detailed analytics from each network Using analytics tools from each network helps you see how campaigns p…
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Meta Audience Network Ads Meta Audience Network Ads extends your campaigns beyond Facebook and …
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Meta Carousel Ads Meta Carousel Ads let you showcase multiple images or videos within a…
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Meta Collection Ads Meta Collection Ads let you showcase multiple products or services in…
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Meta Dynamic Ads Meta Dynamic Ads automatically show the right products to the right p…
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Meta Instant Experience Ads (formerly Canvas Ads) Experience immersive, mobile-first content that captures attention an…
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Meta Lead Ads Meta Lead Ads help capture leads directly within Facebook and Instagr…
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Meta Marketplace Ads Meta Marketplace Ads allows businesses to engage a broad audience dir…
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Meta Messenger Ads Meta Messenger Ads offer a personal and direct way to reach your audi…
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Meta News Feed Ads Meta News Feed Ads are targeted advertisements displayed directly wit…
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Meta Slideshow Ads Meta Slideshow Ads are a cool way to create short videos using a seri…
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Meta Sponsored Message Ads Meta Sponsored Message Ads allow businesses to send personalized mess…
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Meta Stories Ads Meta Stories Ads are visual and engaging ads on Meta's platforms like…
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Microsoft Audience Ads Microsoft Audience Ads offers a user-friendly platform to target spec…
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Microsoft Dynamic Search Ads Microsoft Dynamic Search Ads help you reach potential customers who a…
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Microsoft LinkedIn Profile Targeting Ads Microsoft LinkedIn Profile Targeting Ads offer precise targeting for …
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Microsoft Native Ads Microsoft Native Ads are a great way to blend in with content while s…
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Microsoft Responsive Search Ads Microsoft Responsive Search Ads make it easy to create dynamic ads th…
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Microsoft Search Ads (Bing Ads) Run your ads on Bing to reach millions of users actively searching fo…
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Microsoft Shopping Ads Microsoft Shopping Ads are great for getting your products in front o…
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Monitor TV ad performance with media tracking tools Use media tracking tools to analyze the performance of your TV ads. T…
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Monitor ad frequency to avoid ad fatigue You should keep an eye on how often your ads are shown to your audien…
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Monitor ad frequency to avoid listener fatigue Keep track of how often your ads play in order to prevent listener fa…
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Monitor ad frequency to avoid oversaturation Keeping an eye on how often your ads are shown can help you avoid ann…
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Monitor ad performance through local engagement data Keeping an eye on your ad performance through local engagement data h…
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Monitor ad performance through local traffic and engagement data Monitoring ad performance through local traffic and engagement data h…
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Monitor ad performance to optimise placement and frequency Keep an eye on your ads to make sure they perform their best. While y…
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Monitor ad performance with digital tracking tools Track the success of your online ads with digital tools that offer re…
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Monitor affiliate performance and optimise campaigns accordingly Keeping track of your affiliates' performance helps ensure you get th…
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Monitor billboard performance through local traffic data Track the effectiveness of billboards by analyzing local traffic data…
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Monitor brand mentions and reviews across all digital platforms Keeping an eye on brand mentions and reviews everywhere online helps …
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Monitor brochure effectiveness through customer feedback Collecting customer feedback on brochures helps gauge their impact. P…
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Monitor cable ad performance with local analytics tools Keep tabs on how well your TV ads are doing with local analytics tool…
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Monitor click-through rates to evaluate effectiveness Keeping an eye on click-through rates (CTRs) helps you understand how…
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Monitor competitor activity on each channel to stay competitive Want to keep ahead? Keeping tabs on your competitors across different…
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Monitor competitor ad strategies and adjust accordingly Keeping an eye on your competitors' ad strategies allows you to stay …
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Monitor cross-channel attribution to understand the impact of each touchpoint Wondering if your marketing channels are working together or stepping…
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Monitor delivery rates and opt-out rates to optimise campaigns Keeping an eye on delivery and opt-out rates helps in tweaking campai…
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Monitor engagement metrics to adjust campaign frequency and content Keeping an eye on how people engage with your content can help you tw…
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Monitor flyer effectiveness through sales and response tracking Track your flyer campaigns' success by monitoring how they influence …
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Monitor marketing performance metrics continuously and adjust strategies accordingly Keeping an eye on marketing metrics and tweaking strategies as you go…
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Monitor niche trends and adjust marketing strategies accordingly Keeping up-to-date with niche trends helps businesses stay relevant a…
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Monitor postcard effectiveness through sales and response rates Using the data from sales and response rates to monitor postcard effe…
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Monitor recovery campaign performance and adjust strategies as needed Keeping tabs on your recovery campaigns and tweaking your strategies …
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Monitor social media for support requests and respond promptly Keeping an eye on social media for support requests helps you assist …
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Offer exclusive deals for satellite radio listeners Offering exclusive deals for satellite radio listeners can boost enga…
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Offer exclusive deals or discounts on flyers Offering exclusive deals or discounts on flyers is a great way to cat…
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Offer exclusive deals or information through brochures Brochures are a tangible way to share exclusive deals and information…
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Offer exclusive deals or promotions via SMS Sending exclusive deals or promotions directly to customers' phones t…
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Offer multi-channel support (phone, email, social media, live chat) Multi-channel support lets customers reach you on their preferred pla…
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Offer multiple payment options for a smoother checkout process Offering multiple payment options ensures a seamless checkout experie…
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Optimise ad formats and placements for each platform Making sure your ads look great and show up in the right places can b…
Intermediate
Medium
Optimise creatives for each retail media platform Make sure your creative designs are tailored specifically for each re…
Intermediate
Medium
Optimise for both text and multimedia content Balance your content strategy with both text and multimedia to engage…
Intermediate
Medium
Optimise for mobile devices to increase accessibility Making your website mobile-friendly helps you reach more users and im…
Intermediate
Medium
Optimise for mobile to ensure content is accessible across devices Make your website and content mobile-friendly so that customers on an…
Intermediate
Medium
Optimise for mobile to ensure readability Make sure your site is mobile-friendly so everyone can read it easily…
Intermediate
Medium
Optimise for voice search with conversational keywords Using conversational keywords to optimize for voice search can improv…
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Medium
Optimise shipping options to enhance customer experience Optimizing shipping options can seriously boost your customer's buyin…
Intermediate
Medium
Optimise site speed and mobile responsiveness Speed up your site and make it mobile-friendly to enhance user experi…
Intermediate
Medium
Outbrain Native Display Ads Outbrain Native Display Ads provide a way to seamlessly integrate you…
Intermediate
Medium
Outbrain Sponsored Content Ads Promote your content and digital products to a wider audience using O…
Intermediate
Medium
Outbrain Video Ads Outbrain Video Ads offer a unique way to reach engaged audiences thro…
Intermediate
Medium
Participate in Group Boards to increase reach Engaging in group boards on Pinterest can help you reach a wider audi…
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Medium
Participate in Walmart’s seasonal promotions and deals Boost your brand visibility by joining Walmart’s seasonal promotions.…
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Medium
Participate in eBay’s global shipping programme for wider reach Expand your reach by using eBay's Global Shipping Program. It simplif…
Intermediate
Medium
Partner with TV networks for exclusive sponsorships Teaming up with TV networks for exclusive sponsorships can give your …
Intermediate
Medium
Partner with influencers who have a strong presence on targeted channels Work with influencers who have a huge following on your target channe…
Intermediate
Medium
Partner with local businesses or events for co-branded ads Teaming up with local businesses or events for co-branded ads expands…
Intermediate
Medium
Partner with local events or landmarks for co-branded billboards Creating co-branded billboards in partnership with local events or la…
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Medium
Partner with local retailers to reach a broader audience Connecting with local retailers can widen your customer base. This ap…
Intermediate
Medium
Partner with local transit authorities for exclusive placements Maximize visibility by placing ads in buses, subways, and other local…
Intermediate
Medium
Partner with meme influencers to reach niche communities Leverage the popularity of meme influencers to tap into niche audienc…
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Medium
Partner with other exhibitors for cross-promotion opportunities Partnering with other exhibitors lets you tap into their audience, an…
Intermediate
Medium
Partner with popular internet radio shows for sponsorships Sponsoring popular internet radio shows can boost your brand's visibi…
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Medium
Partner with radio hosts for live reads or endorsements Working with radio hosts for live reads or endorsements gives you a w…
Intermediate
Medium
Partner with retailers for exclusive POS placements Boost your visibility and sales by teaming up with retailers to get e…
Intermediate
Medium
Partner with satellite radio shows for sponsorships Partnering with satellite radio shows for sponsorships is a savvy mov…
Intermediate
Medium
Personalise SMS content based on customer data Send tailored messages based on customer data to increase engagement …
Intermediate
Medium
Personalise content to match user interests and actions Tailoring content specifically to user preferences and activities can…
Intermediate
Medium
Personalise email content based on customer data Using customer data, you can tailor your email content to fit each su…
Intermediate
Medium
Personalise newsletters with user-specific content Deliver tailored newsletter content directly to users' inboxes based …
Intermediate
Medium
Personalise subject lines and email content to increase open rates Boost email open rates by personalizing subject lines and content for…
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Medium
Personalise transactional emails to enhance user experience Upgrade your user experience by customizing transactional emails. Per…
Intermediate
Medium
Pin consistently to keep the audience engaged Pinning regularly is a great way to keep your audience interested and…
Intermediate
Medium
Pinterest Carousel Ads Pinterest Carousel Ads let you showcase multiple images or videos in …
Intermediate
Medium
Pinterest Collection Ads Pinterest Collection Ads offer a visually engaging way to display mul…
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Medium
Pinterest Idea Pins Ads Pinterest Idea Pins Ads can showcase your brand in a creative and vis…
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Medium
Pinterest Promoted Pins Promoted Pins on Pinterest are basically ads that fit right into the …
Intermediate
Medium
Pinterest Shopping Ads Pinterest Shopping Ads allow businesses to showcase their products di…
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Medium
Pinterest Slideshow Ads Pinterest Slideshow Ads are great for capturing attention with eye-ca…
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Medium
Pinterest Story Pins Ads Pinterest Story Pins Ads are immersive, multi-page ad formats that co…
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Medium
Pinterest Video Ads Pinterest Video Ads help you showcase your products and services thro…
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Medium
Place banners on high-traffic, relevant websites Placing banners on high-traffic, relevant websites can quickly grab a…
Intermediate
Medium
Post consistently to maintain engagement Posting consistently to keep your audience engaged helps maintain you…
Intermediate
Medium
Promote Vimeo content through social media and email campaigns Sharing Vimeo content via social media and email is a great way to am…
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Medium
Promote blog content through social media and email newsletters Promoting blog content via social media and email newsletters helps d…
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Medium
Promote content through remarketing ads on social platforms Reach your audience again by promoting content through remarketing ad…
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Medium
Promote discounts through social media, email, and SMS marketing Get the word out about your latest discounts using social media, emai…
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Medium
Promote partnership rewards through cross-channel marketing efforts Cross-channel marketing to promote partnership rewards helps you reac…
Intermediate
Medium
Promote podcasts through social media and email newsletters Sharing your podcast on social media and through email newsletters he…
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Medium
Promote the app across other marketing channels Boost your app's visibility by utilizing different marketing channels…
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Medium
Promote tutorials through email marketing and social media channels Email and social media are great for promoting tutorials. Expect wide…
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Medium
Promote videos through other social media channels Sharing videos on various social media platforms helps boost engageme…
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Medium
Promote webinars and courses through email marketing and social media Boost your online presence by promoting webinars and courses through …
Intermediate
Medium
Promote webinars through social media, email, and partner networks Promoting webinars via social media, emails, and partner networks can…
Intermediate
Medium
Promote whitepapers through email marketing and social media Whitepapers can be promoted through email marketing and social media …
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Medium
Promote workshops through targeted email campaigns and social media ads Boost participation in your workshops by combining personalized email…
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Medium
Provide affiliates with high-quality promotional materials Providing affiliates with high-quality promotional materials helps th…
Intermediate
Medium
Provide exclusive offers or content for newsletter subscribers Offering exclusive deals or content through newsletters is a great wa…
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Medium
Provide tracking information and post-purchase instructions Sending tracking information and post-purchase instructions keeps cus…
Intermediate
Medium
Quora Image Ads Leverage Quora Image Ads to visually captivate a highly-engaged audie…
Intermediate
Medium
Quora Lead Gen Forms Ads Quora Lead Gen Forms Ads let you capture leads directly on Quora with…
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Medium
Quora Text Ads Quora Text Ads are great for reaching a curious audience engaged in s…
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Medium
Quora Video Ads Quora Video Ads offer a fresh way to engage a highly informed audienc…
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Medium
Reddit Carousel Ads Reddit Carousel Ads lets you showcase multiple images or videos in a …
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Medium
Reddit Display Ads Reddit Display Ads are a great way to reach niche communities with hi…
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Medium
Reddit Promoted Posts Promoted Posts on Reddit are paid advertisements that appear as nativ…
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Medium
Reddit Sponsored Text Ads Sponsored text ads on Reddit are a way to get your message seen by a…
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Medium
Reddit Video Ads Reddit Video Ads are a type of ad on Reddit where you can use videos …
Intermediate
Medium
Regularly promote the loyalty programme through email and social media Boost customer loyalty by engaging them with regular email and social…
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Medium
Regularly release episodes to maintain audience engagement Keep your audience hooked by regularly releasing episodes! This appro…
Intermediate
Medium
Regularly review and optimise the omnichannel strategy based on customer feedback Keeping your omnichannel strategy in top shape by regularly reviewing…
Intermediate
Medium
Regularly review and refine cross-channel strategies based on performance data Keep your marketing fresh and effective by regularly analyzing and up…
Intermediate
Medium
Regularly review and refine seasonal strategies based on performance data Reviewing and refining seasonal strategies based on performance data …
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Medium
Regularly update catalogue content to reflect new products or promotions Updating your product catalog regularly keeps your customers informed…
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Medium
Regularly update channel strategies based on algorithm changes and trends Staying updated with algorithm changes and trends helps boost your ma…
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Medium
Regularly update flyer content to reflect new promotions Keeping your flyer content fresh with new promotions encourages repea…
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Medium
Regularly update media lists to ensure relevance Keeping your media lists up-to-date helps to target the right journal…
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Medium
Regularly update postcard content to maintain relevance Keeping your postcards updated means you stay relevant and interestin…
Intermediate
Medium
Republish content on platforms like Medium or LinkedIn Republishing your content on platforms like Medium or LinkedIn can ex…
Intermediate
Medium
Run co-marketing campaigns with complementary brands Team up with brands that complement your product or service to co-cre…
Intermediate
Medium
Run dynamic search ads to capture new keyword opportunities Running dynamic search ads helps you find new keyword opportunities b…
Intermediate
Medium
Run geo-targeted campaigns to focus on specific regions Geo-targeted campaigns hone in on specific regions to make sure your …
Intermediate
Medium
Run high-impact video ads on platforms like YouTube and TikTok Running high-impact video ads on platforms like YouTube and TikTok is…
Intermediate
Medium
Run regular ads for consistent brand exposure Running regular ads is great for keeping your brand top-of-mind. Just…
Intermediate
Medium
Segment SMS lists for targeted messaging Segmenting SMS lists for targeted messaging allows businesses to send…
Intermediate
Medium
Segment audiences based on behaviour and demographics Segmenting audiences based on behavior and demographics helps you tar…
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Medium
Segment customers based on behavioural and demographic data for targeted campaigns Using customer data to segment your audience helps tailor marketing m…
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Medium
Segment email lists based on user behaviour and preferences Take your email marketing up a notch by segmenting your audience base…
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Medium
Segment email lists for targeted messaging Segmenting email lists for targeted messaging is all about tailoring …
Intermediate
Medium
Segment users to deliver relevant messages Segmenting users helps you deliver relevant messages tailored to thei…
Intermediate
Medium
Send re-engagement campaigns to inactive subscribers Re-engaging campaigns aim to win back inactive subscribers by sending…
Intermediate
Medium
Send timely notifications for events, sales, or new content Stay top-of-mind with your audience by sending timely notifications a…
Intermediate
Medium
Share content through partnerships with other brands or companies This tactic leverages joint efforts with other brands to create and d…
Intermediate
Medium
Share customer data (where appropriate) to enhance marketing efforts Sharing customer data, when appropriate, can boost your marketing by …
Intermediate
Medium
Snapchat App Install Ads Drive app downloads while reaching a younger audience through Snapcha…
Intermediate
Medium
Snapchat Collection Ads Snapchat Collection Ads offer a fast, fun way to showcase multiple pr…
Intermediate
Medium
Snapchat Commercials Snapchat Commercials are short, full-screen video ads that show up be…
Intermediate
Medium
Snapchat Dynamic Ads Run personalized ads on Snapchat that automatically update based on y…
Intermediate
Medium
Snapchat Filters Ads Snapchat Filter Ads are fun, customizable overlays for photos and vid…
Intermediate
Medium
Snapchat Lenses Ads Snapchat Lenses Ads are interactive and fun, allowing your audience t…
Intermediate
Medium
Snapchat Snap Ads Reach a young, engaged audience with Snapchat Snap Ads. Great for boo…
Intermediate
Medium
Snapchat Story Ads Use Snapchat Story Ads to engage a younger audience with quick, immer…
Intermediate
Medium
Sponsor popular radio shows for consistent exposure Sponsoring popular radio shows lets brands get known by a wide audien…
Intermediate
Medium
Spotify Ad Studio Ads Spotify Ad Studio Ads make it easy to reach listeners with customized…
Intermediate
Medium
Spotify Audio Ads Reach users with personalized audio ads on Spotify. It's a great way …
Intermediate
Medium
Spotify Display Ads Spotify Display Ads pop up within the Spotify app, grabbing attention…
Intermediate
Medium
Spotify Podcast Ads Spotify Podcast Ads are a balanced approach to reach a diverse audien…
Intermediate
Medium
Spotify Sponsored Playlist Ads Spotify Sponsored Playlist Ads allow businesses to promote their bran…
Intermediate
Medium
Spotify Sponsored Sessions Ads Spotify Sponsored Sessions Ads offer listeners ad-free music for a pe…
Intermediate
Medium
Spotify Video Ads Spotify Video Ads offer an engaging way to promote your brand, produc…
Intermediate
Medium
Syndicate content on third-party websites and platforms Share your killer content on third-party websites to reach a broader …
Intermediate
Medium
Tailor content and messaging to suit each specific channel (e.g., TikTok, LinkedIn) Each social media channel has its unique vibe and audience. Tailoring…
Intermediate
Medium
Tailor marketing messages to appeal to new demographics or regions Adjusting your marketing messages to resonate with new demographics o…
Intermediate
Medium
Tailor messaging for different customer personas to reinforce brand positioning Customize your marketing messages to connect with various customer se…
Intermediate
Medium
Target ads based on listener preferences and demographics Ads that cater to listener preferences and demographics make your pro…
Intermediate
Medium
Target ads based on user behaviour and preferences This approach helps you show ads to users based on what they like and…
Intermediate
Medium
Target ads to specific local events or seasons Targeting ads to specific local events or seasons can boost brand vis…
Intermediate
Medium
Target ads to specific regions or demographics By focusing ads on specific regions or demographics, businesses can r…
Intermediate
Medium
Target ads to specific sections of the newspaper (e.g., business, lifestyle) Placing ads in specific sections of the newspaper lets you reach targ…
Intermediate
Medium
Target high-traffic locations for maximum exposure Maximize your brand's visibility by placing ads in bustling areas. Gr…
Intermediate
Medium
Target high-traffic routes and locations for maximum exposure Putting your ads on high-traffic routes and locations maximizes visib…
Intermediate
Medium
Target postcards to specific demographics or geographic areas Sending postcards targeting specific demographics or geographic areas…
Intermediate
Medium
Telegram Channel or Group Promotion Promoting your Telegram channel or group is a great way to build a de…
Intermediate
Medium
Telegram Influencer Marketing Using influencers on Telegram can help you reach niche audiences and …
Intermediate
Medium
Telegram Link Ads Telegram Link Ads are a creative way to drive traffic and engagement …
Intermediate
Medium
Telegram Native Post Ads Telegram Native Post Ads allow businesses to promote their products o…
Intermediate
Medium
Telegram Sponsored Messages Ever noticed those ads among your Telegram messages? That's what Tele…
Intermediate
Medium
Test different combinations of channels to optimise performance Try mixing various marketing channels to see what delivers the best r…
Intermediate
Medium
Test different content types to determine what resonates best with each audience Experimenting with various content types helps identify what content …
Intermediate
Medium
TikTok Carousel Ads Carousel ads on TikTok allow you to showcase multiple images or video…
Intermediate
Medium
TikTok Collection Ads TikTok Collection Ads make it easy to highlight several products or h…
Intermediate
Medium
TikTok In-Feed Ads TikTok In-Feed Ads are embedded within the user’s feed and feel like …
Intermediate
Medium
TikTok Shop TikTok Shop is an innovative e-commerce feature integrated within the…
Intermediate
Medium
TikTok Spark Ads TikTok Spark Ads offer a unique way to boost existing organic posts, …
Intermediate
Medium
TikTok TopView Ads TikTok TopView Ads help you get your brand in front of millions by oc…
Intermediate
Medium
TikTok Video Shopping Ads (VSA) TikTok Video Shopping Ads (VSA) is a dynamic advertising solution on …
Intermediate
Medium
Track ad performance with digital analytics tools Using digital analytics tools to track ad performance helps you measu…
Intermediate
Medium
Track listener engagement and adjust strategies accordingly Monitoring listener engagement and tweaking strategies can be super e…
Intermediate
Medium
Track radio ad performance through listener surveys Using listener surveys to track radio ad performance provides insight…
Intermediate
Medium
Update ads regularly to maintain freshness and relevance Regularly updating your ads keeps your audience engaged and ensures y…
Intermediate
Medium
Update all marketing collateral, including email templates and business cards Revamping all your marketing materials like email templates and busin…
Intermediate
Medium
Update brochure content regularly to maintain relevance Regularly updating your brochure content helps keep your information …
Intermediate
Medium
Use A/B testing for email copy, design, and CTA optimisation A/B testing for email involves creating two or more variations of an …
Intermediate
Medium
Use Bing’s social media integration to drive traffic from social signals Drive more traffic to your site using Bing’s integration with popular…
Intermediate
Medium
Use Facebook Live to interact directly with followers Go live on Facebook to connect with your audience in real-time. It's …
Intermediate
Medium
Use POS displays to enhance brand visibility and recognition POS displays are a great way to boost brand visibility and get more r…
Intermediate
Medium
Use PPC and social media ads to attract new customers Attract new customers with PPC and social media ads by targeting spec…
Intermediate
Medium
Use QR codes in ads to drive online engagement Adding QR codes to ads is a smart way to drive online engagement. It …
Intermediate
Medium
Use Rich Pins to provide more context and drive traffic Rich Pins adds extra details to pins on Pinterest, making them more i…
Intermediate
Medium
Use SMS for timely updates (order status, appointment reminders) Using SMS to send timely updates like order statuses and appointment …
Intermediate
Medium
Use SMS surveys or polls to gather customer feedback Using SMS surveys or polls to gather customer feedback allows for qui…
Intermediate
Medium
Use Vimeo’s advanced privacy settings to control video access Vimeo's advanced privacy settings let you control who sees your video…
Intermediate
Medium
Use Yahoo Localworks for local SEO and increased visibility Yahoo Localworks helps local businesses get found online. It’s great …
Intermediate
Medium
Use YouTube playlists to organise content and increase watch time Creating YouTube playlists helps keep your content organized and enco…
Intermediate
Medium
Use a CRM system to keep track of customer interactions and preferences CRMs make managing customer data a breeze, giving you valuable insigh…
Intermediate
Medium
Use a content recommendation network to promote content across websites Boost your content's visibility by leveraging content recommendation …
Intermediate
Medium
Use a multi-channel approach to promote activations before, during, and after the event Capture attention by promoting activations on multiple channels befor…
Intermediate
Medium
Use a phased approach to enter new markets gradually Entering new markets gradually helps in understanding market dynamics…
Intermediate
Medium
Use ad extensions (sitelinks, callouts) to enhance ad visibility Ad extensions make your ads more prominent and helpful by adding extr…
Intermediate
Medium
Use analytics to personalise marketing campaigns based on customer data Leveraging data analytics to customize marketing campaigns can signif…
Intermediate
Medium
Use attention-grabbing subject lines to increase open rates Crafting intriguing subject lines can capture readers' attention and …
Intermediate
Medium
Use audio and display ads for multi-sensory engagement Audio and display ads offer a multi-sensory approach to advertising, …
Intermediate
Medium
Use billboards to complement other outdoor advertising Billboards can significantly enhance the impact of other outdoor ads,…
Intermediate
Medium
Use both partners' distribution networks to maximise reach Partnering up to use both distribution networks helps reach a broader…
Intermediate
Medium
Use branded giveaways to increase brand visibility Branded giveaways are a great way to get your name out there. They’re…
Intermediate
Medium
Use cable TV to complement digital marketing efforts Using cable TV alongside your digital marketing efforts can superchar…
Intermediate
Medium
Use catalogues for direct mail campaigns to target specific audiences Direct mail campaigns using catalogues can effectively target specifi…
Intermediate
Medium
Use channel analytics to understand audience behaviour and preferences Use channel analytics to see what your audience likes and when they'r…
Intermediate
Medium
Use clear and compelling calls to action in each email Effective CTAs in emails make a huge difference. They guide your read…
Intermediate
Medium
Use contextual targeting to display banners on relevant content When you use contextual targeting, your banner ads pop up on web page…
Intermediate
Medium
Use cross-channel promotions to drive conversions and engagement Cross-channel promotions make your brand visible on multiple platform…
Intermediate
Medium
Use customer data to create personalised marketing campaigns Use customer data to create personalized marketing campaigns by tailo…
Intermediate
Medium
Use customer journey mapping to identify pain points and opportunities Using customer journey mapping is all about seeing things from your c…
Intermediate
Medium
Use customer segmentation to target specific customer groups Want to focus your marketing efforts on the right crowd? This tactic …
Intermediate
Medium
Use data analytics to personalise experiences across channels Looking to boost customer satisfaction and retention? Using data anal…
Intermediate
Medium
Use data to optimise ad spend and improve ROI Using data to optimize ad spend helps you get the most bang for your …
Intermediate
Medium
Use data-driven insights to guide strategic decision-making Using data-driven insights to guide strategic decisions can give you …
Intermediate
Medium
Use data-driven insights to optimise ad placement Use data-driven insights to determine the best platforms to place you…
Intermediate
Medium
Use data-driven insights to tailor messaging for each channel Using data-driven insights to tailor messaging for each channel helps…
Intermediate
Medium
Use dayparting to reach specific audiences at optimal times Dayparting helps you target your ads to reach the right people at the…
Intermediate
Medium
Use email campaigns to introduce and promote new partnership rewards Email campaigns are a direct way to introduce and promote new partner…
Intermediate
Medium
Use email marketing and social media to promote events Utilize email marketing and social media to spread the word about you…
Intermediate
Medium
Use email marketing for personalised follow-ups and exclusive offers Email marketing is a great way to keep in touch with your customers b…
Intermediate
Medium
Use email marketing to create a drip campaign leading up to the launch Create a series of scheduled emails to build anticipation and guide p…
Intermediate
Medium
Use email marketing to promote the referral programme Promoting a referral program via email marketing is a great way to dr…
Intermediate
Medium
Use eye-catching designs for ads on buses, trains, and taxis Ads on buses, trains, and taxis quickly grab attention and create a m…
Intermediate
Medium
Use flyers to build community awareness and engagement Flyers are a great way to spread the word around your community. They…
Intermediate
Medium
Use geo-targeting to reach specific locations Geo-targeting aims to reach audiences in specific locations by showin…
Intermediate
Medium
Use high-quality visuals and compelling copy in magazine ads Magazine ads with high-quality visuals and compelling copy stand out …
Intermediate
Medium
Use in-app messaging for personalised communication Use in-app messaging to engage with your users directly within your a…
Intermediate
Medium
Use in-store signage to guide customers to promotions In-store signage helps customers discover promotions while shopping, …
Intermediate
Medium
Use inbound calls to upsell or cross-sell products In inbound calls, a customer calls you, offering a golden opportunity…
Intermediate
Medium
Use integrated marketing campaigns to promote consistency Integrated marketing campaigns revolve around using multiple channels…
Intermediate
Medium
Use internet radio ads to drive traffic to digital platforms Internet radio ads can help drive traffic to your online platforms by…
Intermediate
Medium
Use internet radio for geo-targeted ad campaigns Internet radio can be a potent channel for geo-targeted ad campaigns.…
Intermediate
Medium
Use interstitial ads at natural breaks for better visibility Place full-screen ads during natural breaks in content to grab attent…
Intermediate
Medium
Use joint marketing efforts to reach new customer segments Want to tap into new customer segments? Partnering with other brands …
Intermediate
Medium
Use local TV ads to drive traffic to nearby stores or events Local TV ads are a popular method to boost foot traffic to your nearb…
Intermediate
Medium
Use local radio stations to target specific demographics Use local radio stations to target specific demographics to reach pot…
Intermediate
Medium
Use magazines to complement other marketing channels Want to get your brand noticed? Using magazines alongside your other …
Intermediate
Medium
Use multiple channels (social media, email, press releases) for crisis communication During a crisis, reaching your audience quickly and effectively can m…
Intermediate
Medium
Use native ads that blend seamlessly with app content Native ads fit right into the app you're using, making them less disr…
Intermediate
Medium
Use native advertising to integrate content seamlessly into relevant publications Native advertising effortlessly fits your content into related public…
Intermediate
Medium
Use niche publications or platforms for advertising and content distribution Advertising in niche publications or platforms helps you target a spe…
Intermediate
Medium
Use personalised email sequences for customer recovery Personalized email sequences for customer recovery can help re-engage…
Intermediate
Medium
Use personalised push notifications based on user behaviour Personalized push notifications based on user behavior deliver timely…
Intermediate
Medium
Use platform-specific targeting options for precise audience reach Platform-specific targeting helps you hone in on the right audience f…
Intermediate
Medium
Use post-purchase follow-up emails to recommend complementary products Post-purchase follow-up emails suggest products that go well with a c…
Intermediate
Medium
Use postcards as part of a direct mail campaign Postcards can be a tactile and personal way to engage your audience d…
Intermediate
Medium
Use postcards for customer appreciation or loyalty campaigns Sending postcards as part of a customer appreciation or loyalty campa…
Intermediate
Medium
Use programmatic display advertising to target relevant audiences Programmatic display advertising automates the purchasing of ad space…
Intermediate
Medium
Use push notifications to engage users and drive retention Push notifications can recapture your users' attention even after the…
Intermediate
Medium
Use radio ads to complement digital marketing efforts Complement your digital marketing with radio ads to reach a wider aud…
Intermediate
Medium
Use relevant hashtags to reach a broader audience Leveraging the right hashtags can boost your visibility on social med…
Intermediate
Medium
Use responsive display ads for automatic resizing across platforms Responsive display ads automatically adjust their size, format, and a…
Intermediate
Medium
Use retargeting ads to capture potential leads who have visited the site Retargeting ads are perfect for bringing potential leads back to your…
Intermediate
Medium
Use retargeting ads to convert website visitors into customers Retargeting ads are a smart way to nudge people who’ve visited your s…
Intermediate
Medium
Use retargeting ads to engage customers across channels Retargeting ads can help you catch the eyes of customers across multi…
Intermediate
Medium
Use retargeting ads to promote upsell opportunities to existing customers Retargeting ads help to remind current customers about other products…
Intermediate
Medium
Use retargeting ads to re-engage previous buyers with personalised offers Retargeting ads help bring back customers who have previously bought …
Intermediate
Medium
Use retargeting ads to re-engage users who drop off at various stages Retargeting ads work by showing ads to users who have previously inte…
Intermediate
Medium
Use retargeting banners to engage users who have visited your site Retargeting banners are a smart way to bring back visitors to your si…
Intermediate
Medium
Use retargeting campaigns to re-engage users who have previously visited the site Retargeting campaigns help reconnect with past site visitors. They're…
Intermediate
Medium
Use retargeting strategies to re-engage potential customers Retargeting strategies are a savvy way to bring back lost potential c…
Intermediate
Medium
Use retargeting to re-engage customers across different channels Retargeting ads help reel back in customers who have shown interest b…
Intermediate
Medium
Use retargeting to re-engage customers during key seasonal periods Retargeting helps bring back customers who visited your site but didn…
Intermediate
Medium
Use rich media (images, videos) in notifications to increase engagement Using rich media like images and videos in notifications makes them m…
Intermediate
Medium
Use satellite radio to complement broader media strategies Satellite radio is a reliable way to reach a specific, local audience…
Intermediate
Medium
Use social media and email marketing to promote the co-branded effort Leverage social media platforms and email campaigns to spotlight your…
Intermediate
Medium
Use social media and email marketing to promote the pop-up in advance Use social media and email marketing to promote your pop-up event eff…
Intermediate
Medium
Use street furniture ads for localised campaigns Street furniture ads are amazing for driving hyper-local engagement —…
Intermediate
Medium
Use street furniture ads to complement other outdoor advertising efforts Enhance your existing outdoor advertising campaigns by utilizing stre…
Intermediate
Medium
Use targeted PPC campaigns to capture competitive market segments Targeted PPC campaigns are a great way to get your brand in front of …
Intermediate
Medium
Use targeted advertising to reach niche markets effectively Targeted advertising helps businesses zero in on specific niche marke…
Intermediate
Medium
Use the Snap Map feature to promote localised content Use Snap Map for promoting localized content by showcasing real-time …
Intermediate
Medium
Use tracking links and analytics to measure affiliate contributions Using tracking links and analytics helps businesses measure how well …
Intermediate
Medium
Use transactional emails as an opportunity to upsell or cross-sell Transform routine transactional emails into clever opportunities to b…
Intermediate
Medium
Use transit ads for seasonal or event-based promotions Transit ads are effective for reaching a large audience during season…
Intermediate
Medium
Use transit ads to complement broader outdoor advertising efforts Transit ads can boost your outdoor advertising by getting your brand …
Intermediate
Medium
Use vibrant, eye-catching designs for ads on benches, kiosks, and shelters Designing vibrant ads for benches, kiosks, and shelters helps capture…
Intermediate
Medium
Use video ads for higher engagement rates Video ads are a great way to grab attention and drive higher engageme…
Intermediate
Medium
Use visuals and videos to make emails more engaging Spice up your emails with visuals and videos! This tactic helps keep …
Intermediate
Medium
Utilise Etsy’s social media integration to drive traffic Drive more visitors to your Etsy store by using their convenient soci…
Intermediate
Medium
Utilise Instagram Stories and Highlights for additional engagement Using Instagram Stories and Highlights helps you connect with your au…
Intermediate
Medium
Utilise LinkedIn and other B2B platforms for targeted advertising Leverage LinkedIn and similar platforms to run ads targeting other bu…
Intermediate
Medium
Utilise Pinterest Boards to organise content thematically Pinterest boards can help you organize content by themes, making it e…
Intermediate
Medium
Utilise audience segmentation for more targeted ads By segmenting your audience, you can create highly targeted ads that …
Intermediate
Medium
Utilise customer segmentation to tailor upsell and cross-sell messages Target different customer segments with personalized upsell and cross…
Intermediate
Medium
Utilise data-driven insights to target ads effectively Leverage data from multiple sources to make your ads smarter and more…
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Utilise heavy advertising on high-traffic platforms to boost brand presence Want to make a big splash? Heavy advertising on high-traffic platform…
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Utilise machine learning models to optimise marketing strategies Using machine learning in marketing helps you tailor strategies by an…
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Utilise paid social ads for targeted reach and engagement Boost your brand with paid social ads! They help you target your spec…
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Utilise social media platforms for organic and paid content promotion Promote your content by using social media platforms for both organic…
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X Carousel Ads X Carousel Ads let you showcase multiple images or cards within a sin…
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Yahoo Audience Ads Yahoo Audience Ads help you reach your specific audience with tailore…
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Yahoo Mail Ads Yahoo Mail Ads are banner and video ads within Yahoo Mail that reach …
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Yahoo Native Ads Yahoo Native Ads blend seamlessly into web content, offering a non-in…
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Quick Facts

Type

Marketing Sub-strategy

Pros

  • Enhanced customer experience: An omnichannel strategy creates a seamless and consistent customer experience across all touchpoints, improving satisfaction and loyalty.
  • Increased sales: Providing multiple channels for purchasing can boost sales by making it easier for customers to buy from you.
  • Better data insights: Integrating data from various channels gives you a comprehensive view of customer behavior, helping to refine marketing strategies.
  • Higher customer retention: Consistent and personalized interactions across channels foster stronger customer relationships, leading to increased retention rates.
  • Competitive advantage: Offering a unified omnichannel experience can differentiate your brand from competitors who only focus on single channels.
  • Flexibility for customers: An omnichannel approach provides customers with the flexibility to interact with your brand on their preferred platforms, enhancing convenience.
  • Streamlined operations: Integrated systems across channels can lead to more efficient operations, reducing redundancies and improving overall efficiency.

Cons

  • High implementation costs: Developing and maintaining an omnichannel strategy can be expensive, requiring significant investment in technology, infrastructure, and staff training.
  • Complex integration: Integrating various channels and systems to provide a seamless experience can be technically challenging and time-consuming.
  • Data management issues: Managing and analyzing data from multiple channels can be complex, requiring advanced tools and expertise.
  • Consistency challenges: Ensuring consistent messaging and branding across all channels can be difficult, risking potential discrepancies.
  • Resource intensive: An omnichannel approach demands substantial resources, including time, personnel, and budget, which can strain smaller businesses.
  • Customer privacy concerns: Collecting and integrating customer data across channels raises privacy issues, requiring strict compliance with data protection regulations.
  • Potential for overextension: Attempting to manage too many channels can lead to overextension, reducing the quality of customer interactions and overall effectiveness.