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Professional Services

Professional Services

The Professional Services sector encompasses a diverse range of industries providing specialized, knowledge-based services, including legal, accounting, consulting, and IT services. These services are characterized by high expertise levels and often require professional certifications, focusing on intellectual value rather than tangible commodities. Current market dynamics highlight an increasing demand for digital transformation, regulatory compliance, and sustainability consulting. Trends such as automation, artificial intelligence, and the shift towards remote work are significantly impacting service delivery and client engagement. Typical target audiences include businesses across various sectors seeking expertise for operational efficiency, compliance, or innovation, and individuals needing personal advisory services. Marketing opportunities in this sector are abundant through digital platforms for lead generation and enhanced customer engagement. However, challenges persist in maintaining client trust and standing out in a competitive, saturated market. Effective marketing strategies must focus on showcasing expertise, building strong client relationships, and differentiating through unique, value-added services.

Related Tactics

Name	Description	Difficulty	Cost
A/B test banner designs and messaging to optimise results	Testing different banner designs and messaging helps you figure out w…	Intermediate	Medium
A/B test different ad creatives to optimise performance	Testing ad creatives can help identify which visuals, copy, and forma…	Intermediate	Medium
A/B test different ad formats and placements to optimise performance	Experimenting with different ad formats and placements helps you find…	Intermediate	Medium
A/B test email elements to optimise performance	Experimenting with different elements in your emails, like subject li…	Intermediate	Medium
Add customer support information to encourage engagement	Including customer support info boosts engagement by making people fe…	Intermediate	Medium
Align sales and marketing teams for a cohesive ABM approach	Coordination between sales and marketing ensures that everyone is on …	Intermediate	Medium
Analyse YouTube Analytics to refine video strategy	Dive into YouTube Analytics to figure out what’s working and what’s n…	Intermediate	Medium
Analyse acquisition channels to optimise marketing spend	Analyzing acquisition channels helps businesses optimize their market…	Intermediate	Medium
Analyse banner ad performance and adjust strategies accordingly	Diving into your banner ad performance can unveil what's working and …	Intermediate	Medium
Analyse blog performance through Google Analytics and refine strategy	Use Google Analytics to track how well your blog is performing, then …	Intermediate	Medium
Analyse customer behaviour data from CRM systems to personalise marketing efforts	By leveraging CRM data, businesses can understand customer preference…	Intermediate	Medium
Analyse customer data to personalise marketing efforts at each funnel stage	By analyzing customer data, you can tailor marketing strategies to ea…	Intermediate	Medium
Analyse email performance metrics and optimise accordingly	Analyzing email performance metrics helps understand what's working a…	Intermediate	Medium
Analyse email performance metrics to refine strategies	By examining how your emails are performing, you can discover what’s …	Intermediate	Medium
Analyse performance metrics regularly to adjust campaigns	Keeping an eye on your campaign's performance metrics helps you under…	Intermediate	Medium
Analyse reader demographics to refine ad placements	Understanding who your readers are can really help you place ads more…	Intermediate	Medium
Analyse webinar attendance and feedback to improve future sessions	Reviewing webinar attendance and feedback helps organizers pinpoint w…	Intermediate	Medium
Analyse whitepaper performance to refine future research efforts	Analyzing the performance of your whitepapers helps you understand wh…	Intermediate	Medium
Automate email sequences for onboarding, nurturing, and retention	Set up automated email sequences for a smoother experience from onboa…	Intermediate	Medium
Break down long-form content into a series of social media posts	Turn your detailed articles or guides into multiple engaging social m…	Intermediate	Medium
Build a strong community around the niche market through engagement	Connect with like-minded individuals who share your passion. Best for…	Intermediate	Medium
Build and maintain strong relationships with media contacts	It's all about nurturing connections with journalists and media profe…	Intermediate	Medium
Build backlinks from authoritative sites to improve domain authority	Boost your website's credibility and traffic by earning backlinks fro…	Intermediate	Medium
Build high-quality backlinks from trusted domains	Getting high-quality backlinks from reputable sites can boost your we…	Intermediate	Medium
Bundle products or services to enhance perceived value	Boost the value perception of your offerings by bundling related prod…	Intermediate	Medium
Capture and share customer experiences through social media and content marketing	Showing real customer experiences on social media and through content…	Intermediate	Medium
Choose sponsorships that align with brand values and audience	Aligning sponsorships with your brand values and target audience can …	Intermediate	Medium
Collaborate on events or sponsorships for mutual benefit	Partnering for events or sponsorships is a great way to combine resou…	Intermediate	Medium
Collaborate with guest bloggers for expanded reach	Guest blogging is a great way to get in front of new audiences withou…	Intermediate	Medium
Collaborate with industry experts and influencers as guests	Check out this strategy where you bring in experts and influencers as…	Intermediate	Medium
Collaborate with industry experts for co-hosted webinars	Partnering with industry experts for webinars is an excellent way to …	Intermediate	Medium
Collaborate with industry experts to co-create content	Partner with industry experts to create content that resonates with y…	Intermediate	Medium
Collaborate with influencers or experts to create how-to guides	Team up with influencers or experts to make how-to guides that engage…	Intermediate	Medium
Collaborate with newspaper publishers for sponsored content	Partnering with newspaper publishers for sponsored content allows you…	Intermediate	Medium
Collaborate with other pages and influencers for cross-promotion	Teaming up with other pages and influencers can really boost your bra…	Intermediate	Medium
Collect attendee contact information for follow-up marketing	Gathering contact details from event attendees allows you to engage t…	Intermediate	Medium
Collect customer contact information for future marketing	Gathering potential customer info lets you build future campaigns tai…	Intermediate	Medium
Collect customer feedback to identify new tutorial topics	Getting feedback from your audience helps make your content more rele…	Intermediate	Medium
Communicate the value of premium pricing for high-quality products	Showcasing why top-quality items are worth the price can boost brand …	Intermediate	Medium
Communicate value-based pricing through marketing messaging	Communicating value-based pricing means highlighting the unique benef…	Intermediate	Medium
Compile related blog posts into a comprehensive guide	Gather related blog posts, and transform them into an in-depth guide.…	Intermediate	Medium
Conduct A/B testing on ad copy, creatives, and landing pages	Want to see what works best? A/B testing lets you compare different a…	Intermediate	Medium
Conduct a post-rebrand survey to gauge customer perception	Running a post-rebrand survey helps you understand how your customers…	Intermediate	Medium
Conduct a thorough market analysis to assess joint venture viability	Conducting a thorough market analysis for a joint venture helps ident…	Intermediate	Medium
Conduct competitor analysis to understand positioning gaps	Analyzing your competitors helps you find gaps in the market and area…	Intermediate	Medium
Conduct customer feedback surveys to understand reasons for inactivity	Gather insights on why customers have become inactive by sending out …	Intermediate	Medium
Conduct customer research to understand perceived value	Doing customer research to find out how they value your product or se…	Intermediate	Medium
Conduct in-depth customer interviews for qualitative insights	Dive deep into what your customers really think by conducting in-dept…	Intermediate	Medium
Conduct in-depth research on target accounts to tailor messaging	Doing deep research on target accounts means you really dig into what…	Intermediate	Medium
Conduct live presentations or workshops to showcase expertise	Live presentations or workshops offer a direct way to engage and buil…	Intermediate	Medium
Conduct market research to continuously refine product positioning	Understanding your audience by conducting research helps refine your …	Intermediate	Medium
Conduct market research to identify potential industries for diversification	Conducting market research to identify potential industries for diver…	Intermediate	Medium
Conduct media training for spokespeople to ensure effective communication	Media training helps spokespeople communicate effectively with the pu…	Intermediate	Medium
Conduct original research to develop proprietary data and insights	Uncover valuable insights and unique data by conducting your own rese…	Intermediate	Medium
Conduct regular SEO audits to identify and fix technical issues	Regular SEO audits keep your website running smoothly by catching and…	Intermediate	Medium
Conduct regular customer satisfaction surveys and act on feedback	Conduct regular customer satisfaction surveys and act on feedback to …	Intermediate	Medium
Conduct regular customer surveys to gather feedback on products and services	Regular customer surveys provide valuable insights into your products…	Intermediate	Medium
Conduct regular funnel analysis to identify and address bottlenecks	Regular funnel analysis helps you spot where potential customers drop…	Intermediate	Medium
Conduct regular list cleaning to maintain a high-quality subscriber base	Regular list cleaning ensures your email list only contains engaged s…	Intermediate	Medium
Conduct sentiment analysis on social media and customer reviews	Analyze what customers and social media users think about your brand …	Intermediate	Medium
Conduct thorough keyword research to identify target terms	Thorough keyword research helps businesses find the exact terms poten…	Intermediate	Medium
Convert blog posts into videos or podcasts to reach different audience segments	Turning your blog posts into videos or podcasts is an easy way to con…	Intermediate	Medium
Create a dedicated CSR section on the website to showcase initiatives	Shining a light on your corporate social responsibility efforts can b…	Intermediate	Medium
Create a dedicated feedback section on your website or app	Adding a dedicated feedback section to your website or app allows you…	Intermediate	Medium
Create a dedicated landing page for the product with compelling content	A dedicated landing page highlights your product's best features and …	Intermediate	Medium
Create a dedicated landing page with event details and registration	A dedicated landing page for event details and registration makes it …	Intermediate	Medium
Create a dedicated section on the company website for executive profiles	Creating a dedicated section for executive profiles on your website h…	Intermediate	Medium
Create a detailed influencer brief outlining campaign objectives and messaging	Influencer briefs clarify your campaign goals and messages for influe…	Intermediate	Medium
Create a mix of content formats: blogs, videos, infographics, podcasts	Creating engaging content like blogs, videos, infographics, and podca…	Intermediate	Medium
Create a post-webinar email sequence to nurture leads	Following up after a webinar with a targeted email sequence helps kee…	Intermediate	Medium
Create a post-workshop follow-up plan with additional resources or offers	Boost engagement and retention by providing a detailed follow-up plan…	Intermediate	Medium
Create a targeted email campaign for existing customers to introduce new products	By creating a targeted email campaign for your existing customers, yo…	Intermediate	Medium
Create a unique selling proposition (USP) and communicate it consistently across all channels	Stand out with a unique selling proposition - a distinct message that…	Intermediate	Medium
Create and promote Events to drive participation	Create and promote events to build excitement and draw participation.…	Intermediate	Medium
Create and share thread content for deeper engagement	Creating and sharing thread content can generate in-depth conversatio…	Intermediate	Medium
Create comprehensive, informative content that answers user queries	Deliver high-quality, detailed content to address your audience's que…	Intermediate	Medium
Create content that addresses specific niche problems or interests	Craft compelling pieces tailored to your audience's unique needs or p…	Intermediate	Medium
Create dedicated marketing campaigns tailored to the new markets or products	Tapping into new markets or launching new products? Customized market…	Intermediate	Medium
Create detailed tutorial videos and articles that address common customer pain points	Creating educational content like videos and articles helps to build …	Intermediate	Medium
Create detailed, informative meta descriptions for better CTR	Meta descriptions are short blurbs that summarize your webpage conten…	Intermediate	Medium
Create educational content (blogs, videos) around unique product features	Creating blogs and videos to showcase your product's unique features …	Intermediate	Medium
Create engaging captions with strong calls to action	Crafting captions that grab attention and encourage action can boost …	Intermediate	Medium
Create engaging mini-series or episodic content	Creating engaging mini-series or episodic content can be an amazing w…	Intermediate	Medium
Create engaging, high-quality video content that aligns with audience interests	Engaging video content captivates the audience and effectively commun…	Intermediate	Medium
Create engaging, valuable content tailored to your audience	Crafting content that resonates deeply with your audience pulls them …	Intermediate	Medium
Create exclusive content or experiences for higher-tier members	Craft special content or host unique experiences for your premium mem…	Intermediate	Medium
Create high-quality, long-form content that addresses user intent	Creating long-form content tailored to user intent is a great way to …	Intermediate	Medium
Create high-quality, valuable content to attract backlinks	Attracting backlinks is about creating valuable content that others w…	Intermediate	Medium
Create infographics from data-heavy articles or reports	Transform dense information into visually engaging infographics, maki…	Intermediate	Medium
Create joint content (blogs, webinars, social media) to increase reach	Collaborating on blogs, webinars, and social media content can help y…	Intermediate	Medium
Create pillar content and topic clusters to increase site authority	Creating pillar content and topic clusters helps your website rank hi…	Intermediate	Medium
Create pre-approved messaging templates for various crisis scenarios	In times of crisis, having pre-approved messaging templates can save …	Intermediate	Medium
Create shareable, high-quality visual content	Create visually stunning images or videos that people want to share. …	Intermediate	Medium
Create short, engaging, and trend-driven videos	Short, engaging, trend-driven videos are perfect for grabbing attenti…	Intermediate	Medium
Curate high-quality, relevant content for your audience	Creating high-quality, relevant content captures your audience's atte…	Intermediate	Medium
Design an attractive, interactive booth to draw attendees	Drawing a crowd with an attractive, interactive booth at events sound…	Intermediate	Medium
Design eye-catching banners with clear calls to action	Eye-catching banners with clear calls to action grab attention and dr…	Intermediate	Medium
Design visually appealing brochures with clear, concise messaging	Brochures are a versatile marketing tool for businesses looking to cr…	Intermediate	Medium
Design visually appealing catalogues with clear, concise content	Crafting well-designed catalogs with clear, concise content can attra…	Intermediate	Medium
Develop a brand manifesto or story that aligns with customer values	Crafting a brand story that resonates with your audience can deeply c…	Intermediate	Medium
Develop a centralised campaign hub to track and manage efforts	Creating a centralized campaign hub is key for overseeing all your ma…	Intermediate	Medium
Develop a clear business plan outlining objectives, roles, and responsibilities	Creating a business plan sets a clear path by defining goals, roles, …	Intermediate	Medium
Develop a comprehensive FAQ section and knowledge base on your website	A thorough FAQ section and knowledge base on your website can save ti…	Intermediate	Medium
Develop a comprehensive crisis communication plan outlining roles and responsibilities	Creating a crisis communication plan helps ensure that everyone knows…	Intermediate	Medium
Develop a comprehensive onboarding programme for new customers	Planning how to introduce new customers to your product or service is…	Intermediate	Medium
Develop a content calendar aligned with customer needs and seasonal trends	Creating a content calendar that matches customer needs and seasonal …	Intermediate	Medium
Develop a content calendar for consistent posting	Creating a content calendar helps you post consistently, which can bu…	Intermediate	Medium
Develop a content calendar for regular executive contributions	Creating a content calendar for regular executive contributions strea…	Intermediate	Medium
Develop a content strategy focused on providing actionable industry insights	Share practical, relevant insights that your audience can apply immed…	Intermediate	Medium
Develop a dedicated section on the website for green initiatives	Showcase your company's commitment to sustainability by adding a spec…	Intermediate	Medium
Develop a media outreach strategy for regular communication	This strategy involves consistent engagement with media outlets to en…	Intermediate	Medium
Develop a proactive PR strategy to build a positive brand image	A proactive PR strategy puts your brand in control of the narrative, …	Intermediate	Medium
Develop a rapid response plan for negative feedback or crises	Creating a rapid response plan helps your brand handle negative feedb…	Intermediate	Medium
Develop a referral programme to encourage word-of-mouth marketing	A referral program encourages your existing customers to spread the w…	Intermediate	Medium
Develop a referral programme with clear incentives	A referral program with clear incentives encourages your customers to…	Intermediate	Medium
Develop a robust content strategy to nurture leads through the funnel	A strong content strategy helps convert potential customers by offeri…	Intermediate	Medium
Develop a robust governance structure to manage the joint venture effectively	Creating a strong governance framework helps keep joint ventures on t…	Intermediate	Medium
Develop a series of blog posts or videos discussing the product benefits	Creating a series of blog posts or videos about product benefits help…	Intermediate	Medium
Develop a slide deck from existing content for presentations	Transforming your existing content into a slide deck makes your prese…	Intermediate	Medium
Develop an event-specific content strategy (blogs, videos, live streams)	Creating content specifically for an event can help boost engagement …	Intermediate	Medium
Develop an exit strategy in case the alliance does not meet expectations	Building a contingency plan for a partnership going south is crucial.…	Intermediate	Medium
Develop case studies and content specific to the needs of target accounts	Creating case studies and content tailored to specific target account…	Intermediate	Medium
Develop compelling, newsworthy press releases	Crafting engaging, timely press releases helps build your brand's cre…	Intermediate	Medium
Develop cross-promotional campaigns for existing and new products	Cross-promotional campaigns spotlight both new and existing products …	Intermediate	Medium
Develop customer lifetime value models to optimise marketing spend	Using customer lifetime value models helps you allocate your marketin…	Intermediate	Medium
Develop dashboards for real-time monitoring of key metrics	Dashboards for real-time monitoring of key metrics help businesses st…	Intermediate	Medium
Develop focus groups to gain deeper qualitative insights	Focus groups gather feedback directly from your target market, giving…	Intermediate	Medium
Develop gated content (e.g., eBooks, whitepapers) for lead generation	Gated content like eBooks and whitepapers can be a goldmine for colle…	Intermediate	Medium
Develop gated content like eBooks, whitepapers, and webinars	Want to generate high-quality leads while building your credibility? …	Intermediate	Medium
Develop hands-on activities or breakout sessions for interactive learning	Want to make learning fun and effective? Engage your audience with ha…	Intermediate	Medium
Develop highly personalised messaging tailored to niche audience needs	Creating super-customized messages that resonate with niche audience …	Intermediate	Medium
Develop how-to guides and tutorials that provide value to your audience	Create how-to guides and tutorials that offer real value. They're gre…	Intermediate	Medium
Develop interactive content (quizzes, checklists) to engage users	Interactive content like quizzes and checklists can be huge in gettin…	Intermediate	Medium
Develop niche-specific products or services	Creating niche-specific products or services means targeting a specia…	Intermediate	Medium
Develop on-demand online courses to provide value and capture leads	Create on-demand online courses that offer valuable knowledge and ski…	Intermediate	Medium
Develop personalised content and campaigns tailored to specific high-value accounts	Create unique content and marketing campaigns just for your top-tier …	Intermediate	Medium
Develop personalised marketing campaigns based on data insights	Personalizing marketing campaigns using data insights involves custom…	Intermediate	Medium
Develop platform-specific content (e.g., short videos for Instagram Reels)	Create engaging, short, and dynamic videos tailored to Instagram Reel…	Intermediate	Medium
Develop scoring models to prioritise leads based on conversion likelihood	Scoring models help you identify which leads are most likely to conve…	Intermediate	Medium
Develop separate budgets for each channel to maximise ROI	Create individual budgets for each marketing channel to get the most …	Intermediate	Medium
Develop targeted calling lists based on customer data	Targeting calling lists based on customer data helps identify and rea…	Intermediate	Medium
Develop targeted campaigns to re-engage inactive customers	Get back in touch with your old customers by tailoring campaigns that…	Intermediate	Medium
Develop tiered pricing models that align with customer value perceptions	Use tiered pricing to appeal to different customer segments and maxim…	Intermediate	Medium
Develop whitepapers and reports to showcase thought leadership	Whitepapers and reports are in-depth documents that help you share yo…	Intermediate	Medium
Distribute brochures through direct mail campaigns	Sending out brochures through direct mail campaigns can effectively r…	Intermediate	Medium
Distribute catalogues at events, trade shows, and in-store	Handing out physical catalogues at events or in-store can create a ta…	Intermediate	Medium
Distribute press releases to targeted media outlets	Want to get your news out there? Distributing press releases to targe…	Intermediate	Medium
Educate customers on the unique benefits that justify the pricing	Help customers understand why your product is priced the way it is by…	Intermediate	Medium
Embed Vimeo videos on your website and blogs	Embedding Vimeo videos on your website and blogs is a great way to en…	Intermediate	Medium
Encourage audience participation with polls and surveys	Polls and surveys are great for engaging your audience and gathering …	Intermediate	Medium
Encourage comments and engagement to build community	Encouraging comments and engagement is all about creating a space whe…	Intermediate	Medium
Encourage customers to leave positive reviews	Motivate your clients to leave positive reviews by making it simple a…	Intermediate	Medium
Encourage employees to engage and share content	Having your employees actively engage and share your content can supe…	Intermediate	Medium
Encourage listener engagement through Q&A sessions	Engaging your audience through Q&A sessions is a great way to get the…	Intermediate	Medium
Encourage positive feedback and reviews from customers	Asking customers for feedback and reviews helps build trust, shows yo…	Intermediate	Medium
Encourage positive reviews and customer feedback	Encouraging positive reviews and customer feedback helps build trust …	Intermediate	Medium
Encourage satisfied customers to leave positive reviews	Getting happy customers to drop a positive review can boost your bran…	Intermediate	Medium
Encourage user interaction with surveys and polls	Increase engagement by asking questions or running polls through soci…	Intermediate	Medium
Encourage user reviews and ratings for social proof	Encouraging user reviews and ratings builds trust and reliability. Po…	Intermediate	Medium
Engage in thought leadership through guest blogging and speaking at industry events	Boost your brand's credibility by guest blogging and speaking at indu…	Intermediate	Medium
Engage with customers through responsive customer service	Being responsive to your customers builds trust, boosts satisfaction,…	Intermediate	Medium
Engage with existing customers through personalised communication to explain the rebrand	Keeping existing customers in the loop with personalized messages abo…	Intermediate	Medium
Engage with followers on social media to build a personal connection	Building personal connections with followers on social media helps to…	Intermediate	Medium
Engage with followers through comments and discussions	Replying to comments and engaging in discussions help build a loyal c…	Intermediate	Medium
Engage with followers through comments and messages	Engaging with your audience through comments and messages is a fantas…	Intermediate	Medium
Engage with followers through comments, likes, and DMs	Engaging with followers through comments, likes, and DMs is a great w…	Intermediate	Medium
Engage with followers through direct messaging and Q&A sessions	Connecting directly with your followers through direct messaging and …	Intermediate	Medium
Engage with key decision-makers through direct mail or personalised gifts	Sending direct mail or personalized gifts grabs attention in a tangib…	Intermediate	Medium
Engage with other users’ content to build a community	Engaging with others' content to build a community involves interacti…	Intermediate	Medium
Engage with user comments and encourage interaction	Engaging with user comments means responding to and interacting with …	Intermediate	Medium
Engage with users through comments, direct messages, and live chats	Build meaningful connections with your audience by consistently engag…	Intermediate	Medium
Engage with viewers through comments and community posts	Engaging with viewers through comments and community posts is a great…	Intermediate	Medium
Enhance page speed and mobile-friendliness for better rankings	Boosting your website speed and making it mobile-friendly can improve…	Intermediate	Medium
Ensure all emails are GDPR-compliant and user-friendly	Making sure all emails are GDPR-compliant and user-friendly ensures t…	Intermediate	Medium
Ensure compliance with regulations (e.g., GDPR, TCPA)	Stay on the right side of the law by making sure your business adhere…	Intermediate	Medium
Ensure consistent branding and messaging across all channels	Ensuring consistent branding and messaging across all channels helps …	Intermediate	Medium
Establish clear partnership terms, including branding, promotion, and revenue sharing	Forming clear partnership terms ensures both parties comprehend brand…	Intermediate	Medium
Focus on link-building with authoritative websites	Building links from reputable websites can supercharge your SEO effor…	Intermediate	Medium
Focus on local SEO to increase visibility in Bing Places for Business	Trying to boost your presence on Bing Places for Business can bring m…	Intermediate	Medium
Follow up with attendees post-event with exclusive content or offers	Post-event follow-ups with exclusive content or offers are a great wa…	Intermediate	Medium
Follow up with attendees through email with additional resources	Following up with attendees via email with additional resources is a …	Intermediate	Medium
Follow up with media contacts to encourage coverage	Staying on top of your media contacts and following up can really pus…	Intermediate	Medium
Formalise partnerships with clear agreements and objectives	Creating formal agreements and setting clear objectives in partnershi…	Intermediate	Medium
Gather participant feedback to refine future workshops	Collecting participant feedback helps improve future workshops by pin…	Intermediate	Medium
Google Call-Only Ads	Google Call-Only Ads make it easy to drive direct phone calls to your…	Intermediate	Medium
Google Display Ads	Google Display Ads allow you to show your ads across a vast network o…	Intermediate	Medium
Google Performance Max Ads	Performance Max Ads offer an all-in-one solution by automating your a…	Intermediate	Medium
Google Remarketing Ads	Google Remarketing Ads help you re-engage visitors who've interacted …	Intermediate	Medium
Google Responsive Search Ads (RSA)	Responsive Search Ads allow you to create multiple headlines and desc…	Intermediate	Medium
Google Search Ads	Ads that pop up when you search for stuff on Google. They can be real…	Intermediate	Medium
Google Smart Campaigns	Google Smart Campaigns automate your online advertising, making it ea…	Intermediate	Medium
Google Video Ads (YouTube)	YouTube Video Ads are highly customizable and can be targeted to nich…	Intermediate	Medium
Host VIP events or webinars for top-tier customers	Hosting VIP events or webinars for top-tier customers can deeply enga…	Intermediate	Medium
Host VIP events or webinars for top-tier members	Hosting VIP events or webinars for top-tier members is a great way to…	Intermediate	Medium
Host a co-branded event or webinar to showcase the partnership	Co-branded events or webinars highlight partnerships, providing dual-…	Intermediate	Medium
Host a launch event or webinar to unveil the new product	Reveal your product in style with a launch event or webinar. It's a f…	Intermediate	Medium
Host branded events, webinars, or live streams to engage with potential customers	Organize events, webinars, or live streams to connect directly with y…	Intermediate	Medium
Host branded workshops or sessions at conferences	Hosting branded workshops or sessions at conferences helps you connec…	Intermediate	Medium
Host customer appreciation events to strengthen relationships	Customer appreciation events are a great way to connect with your cus…	Intermediate	Medium
Host events or webinars to showcase expertise and attract new leads	Hosting events or webinars is a fantastic way to showcase your expert…	Intermediate	Medium
Host exclusive events or webinars for targeted accounts	Throw invite-only events or webinars focused on certain accounts. The…	Intermediate	Medium
Host focus groups to gain deeper insights into customer perceptions	Hosting focus groups helps you explore how customers think and feel a…	Intermediate	Medium
Host fundraising events or charity drives to support CSR causes	Hosting fundraising events or charity drives for CSR can elevate your…	Intermediate	Medium
Host in-person or virtual workshops to educate customers on relevant topics	Attract and engage your audience by hosting in-person or virtual work…	Intermediate	Medium
Host joint events or webinars to engage shared audiences	Collaborating on events or webinars is a smart way to engage with sha…	Intermediate	Medium
Host joint events or webinars to increase reach and engagement	Hosting joint events or webinars can broaden your audience and create…	Intermediate	Medium
Host live Q&A sessions or demos to provide real-time guidance	Engage with your audience in real-time by hosting live Q&A sessions o…	Intermediate	Medium
Host live webinars on trending topics relevant to your audience	Dive deep into engaging topics and offer valuable insights through li…	Intermediate	Medium
Host or participate in industry events, panels, and podcasts	Get your brand noticed and build meaningful connections by hosting or…	Intermediate	Medium
Host referral contests to encourage more shares	Hosting referral contests can effectively expand your reach by levera…	Intermediate	Medium
Host virtual events or webinars to attract leads	Hosting virtual events or webinars is a fantastic way to attract lead…	Intermediate	Medium
Host virtual or in-person events to engage with potential customers	Hosting virtual or in-person events is a great way to engage potentia…	Intermediate	Medium
Host webinars on relevant and trending topics	Webinars are a great way to engage your audience on trending topics. …	Intermediate	Medium
Host webinars or events featuring industry experts	Webinars or events with industry experts can boost your brand's reput…	Intermediate	Medium
Host webinars or events to discuss whitepaper findings	Run engaging webinars or events where you discuss your whitepaper fin…	Intermediate	Medium
Host webinars or events to showcase new offerings and changes	Webinars or events are a great way to show new products or changes wh…	Intermediate	Medium
Identify and define a specific niche market to target	Finding and focusing on a specific niche market can give your busines…	Intermediate	Medium
Identify and partner with complementary businesses or brands	Work with complementary businesses or brands to co-host events, share…	Intermediate	Medium
Identify new geographic regions for market expansion	Picking new geographic regions for expansion can increase customer re…	Intermediate	Medium
Identify potential joint venture partners with complementary capabilities	Partnering with other businesses that have different but complementar…	Intermediate	Medium
Implement SEO strategies to increase organic traffic and visibility	Boost your website's organic traffic and visibility by tweaking your …	Intermediate	Medium
Implement a customer advocacy programme to promote positive word-of-mouth	Encourage your customers to share their positive experiences and reco…	Intermediate	Medium
Implement a local SEO strategy, including Google My Business optimisation	Boost your local business visibility by optimizing your Google My Bus…	Intermediate	Medium
Implement a premium pricing strategy to signal higher quality or unique value	Adopt a higher pricing model to communicate superior quality or exclu…	Intermediate	Medium
Implement a profit-sharing model to incentivise partner collaboration	Sharing profits with partners encourages collaboration and better bus…	Intermediate	Medium
Implement a push notification strategy to alert subscribers of new content	Use push notifications to keep subscribers in the loop about new cont…	Intermediate	Medium
Implement a referral programme that benefits both brands in the partnership	Kick off a referral program with another brand you trust. The pros? I…	Intermediate	Medium
Implement a referral programme that incentivises lead sharing	Get the word out and boost your leads by offering a referral program …	Intermediate	Medium
Implement a referral programme that rewards customers for bringing in new business	Give your business a boost by launching a referral program that offer…	Intermediate	Medium
Implement a referral programme to encourage word-of-mouth marketing	A referral program leverages word-of-mouth marketing by incentivizing…	Intermediate	Medium
Implement a robust backlink strategy with authoritative websites	Building backlinks with trustworthy websites helps drive traffic and …	Intermediate	Medium
Implement a seamless referral process on your website or app	Incorporating an effortless referral system on your site or app can b…	Intermediate	Medium
Implement a unified CRM to track customer interactions and preferences	Set up a single CRM to see all your customer interactions in one plac…	Intermediate	Medium
Implement customer feedback loops to improve support processes	Implementing customer feedback loops helps you continuously improve y…	Intermediate	Medium
Implement data-driven decision-making processes across teams	Using data to drive decisions within teams helps make more informed c…	Intermediate	Medium
Implement lead scoring to prioritise high-quality leads	Use lead scoring to identify and focus on the most promising leads. T…	Intermediate	Medium
Implement live chat or chatbots on the website for immediate engagement	Live chat or chatbots on your website give visitors quick answers, im…	Intermediate	Medium
Implement multi-channel campaigns (email, phone, social) for engagement	Running multi-channel campaigns across email, phone, and social media…	Intermediate	Medium
Implement negative keyword lists to reduce wasted spend	Negative keyword lists help make your ad spend more efficient by excl…	Intermediate	Medium
Implement post-purchase surveys to gather customer insights	Post-purchase surveys help businesses understand customer satisfactio…	Intermediate	Medium
Implement schema markup to enhance search engine visibility	Boost your site's visibility in search results using schema markup! I…	Intermediate	Medium
Implement social listening tools to monitor brand mentions	Use social listening tools to keep an eye on brand mentions online. I…	Intermediate	Medium
Improve website speed and performance for better rankings	Boosting website speed and performance is crucial for better search r…	Intermediate	Medium
Include a mix of content formats (articles, videos, infographics)	Using different types of content like articles, videos, and infograph…	Intermediate	Medium
Include a strong call to action and contact information	Including a strong call to action and contact information in your mar…	Intermediate	Medium
Include a strong call to action to drive conversions	Urge your audience to take action now with a compelling call to actio…	Intermediate	Medium
Include clear calls to action to drive conversions	Including clear calls to action (CTAs) in your marketing drives custo…	Intermediate	Medium
Include clear, concise messaging with a call to action	Creating clear and concise messages with a call to action can drive c…	Intermediate	Medium
Include educational content to nurture leads	Sharing informative and helpful content keeps your leads interested a…	Intermediate	Medium
Include social media integration to enhance reach	Integrating social media into your marketing can boost your reach and…	Intermediate	Medium
Incorporate a clear call to action in each ad	Make sure every ad tells your audience exactly what to do next. From …	Intermediate	Medium
Incorporate brand elements and design for consistency	Creating a cohesive look and feel across all brand touchpoints can do…	Intermediate	Medium
Incorporate customer testimonials and case studies	Harness customer testimonials and case studies to showcase real-world…	Intermediate	Medium
Incorporate interactive elements (surveys, polls) in emails	Adding surveys and polls to emails makes them more interactive, boost…	Intermediate	Medium
Incorporate multimedia elements (images, videos) for richer content	Adding images and videos can make your content more engaging and visu…	Intermediate	Medium
Incorporate multimedia elements (videos, infographics) to enhance content	Adding videos and infographics to your content can make it more engag…	Intermediate	Medium
Incorporate retargeting strategies to re-engage past visitors	Retargeting is about reconnecting with people who have already shown …	Intermediate	Medium
Incorporate social media and digital channels for sponsorship promotion	Use social media and digital channels to promote sponsorships effecti…	Intermediate	Medium
Incorporate user-generated content into your strategy	Using user-generated content (UGC) can boost your brand's authenticit…	Intermediate	Medium
Integrate data from various sources (CRM, social, web analytics) for a holistic view	Combining data from platforms like CRM, social media, and web analyti…	Intermediate	Medium
Integrate outbound telemarketing with CRM systems for seamless customer management	By aligning telemarketing efforts with your CRM, you'll streamline cu…	Intermediate	Medium
Integrate predictive analytics with email marketing for targeted campaigns	Use predictive analytics to make your email marketing super targeted.…	Intermediate	Medium
Integrate social media signals to improve search rankings	Boost your website's visibility by leveraging social media activities…	Intermediate	Medium
Integrate user-generated content into email marketing campaigns	Spice up your email marketing by letting your customers create the co…	Intermediate	Medium
Invest in high-quality, evergreen content that remains relevant over time	Creating high-quality, evergreen content is about crafting pieces tha…	Intermediate	Medium
Invest in market education to build awareness and interest in new offerings	Investing in market education to build awareness and interest in new …	Intermediate	Medium
Involve employees in CSR activities to foster a positive culture	Engaging employees in corporate social responsibility (CSR) activitie…	Intermediate	Medium
Launch a social media campaign to build awareness of the rebrand	It leverages popular social media platforms to introduce and emphasiz…	Intermediate	Medium
Launch market-specific websites or landing pages	Creating market-specific websites or landing pages helps you cater di…	Intermediate	Medium
Leverage A/B testing to refine marketing strategies and messaging	A/B testing helps you figure out which marketing approaches work best…	Intermediate	Medium
Leverage CSR efforts in PR and marketing campaigns to build brand reputation	Using corporate social responsibility (CSR) initiatives in PR and mar…	Intermediate	Medium
Leverage LinkedIn Live to host webinars and live Q&A sessions	Hosting webinars and live Q&A sessions on LinkedIn Live is an excelle…	Intermediate	Medium
Leverage PR to gain media coverage for sustainability efforts	Want to shine a light on your green initiatives? Use PR to share your…	Intermediate	Medium
Leverage PR to gain media coverage for whitepaper releases	Getting the media to cover your whitepaper releases extends your reac…	Intermediate	Medium
Leverage Stories for behind-the-scenes content and updates	Ever wondered what goes on behind the scenes? Sharing stories on soci…	Intermediate	Medium
Leverage TikTok Stories for behind-the-scenes content	Give your audience a peek behind the scenes with TikTok Stories! It's…	Intermediate	Medium
Leverage Vimeo Channels to curate content	Using Vimeo Channels to gather and showcase tailored content can sign…	Intermediate	Medium
Leverage Yahoo’s partnership with Bing for combined SEO efforts	Boost your online visibility by taking advantage of the collaboration…	Intermediate	Medium
Leverage brochures as part of a larger content marketing strategy	Using brochures within a broader content marketing strategy provides …	Intermediate	Medium
Leverage conferences for networking and business development	Attending conferences can boost your business by building strong conn…	Intermediate	Medium
Leverage contextual targeting to reach relevant audiences	Use contextual targeting to place your ads on websites and platforms …	Intermediate	Medium
Leverage customer reviews to build trust and credibility	Using customer reviews effectively builds trust and credibility with …	Intermediate	Medium
Leverage digital marketing to reach international audiences	Use digital marketing to connect with people all over the world. It's…	Intermediate	Medium
Leverage each partner’s audience for cross-promotion	Team up with other businesses to promote each other to your respectiv…	Intermediate	Medium
Leverage email newsletters to distribute content to your subscriber base	Email newsletters are great for keeping your audience informed and en…	Intermediate	Medium
Leverage event coverage for post-event marketing campaigns	Boost your marketing with event coverage by recycling the buzz into e…	Intermediate	Medium
Leverage event partnerships for co-hosting or sponsorship opportunities	Partnering for events helps your brand get in front of a new, engaged…	Intermediate	Medium
Leverage executive branding to enhance company credibility and trust	Building your executive's personal brand can really boost your compan…	Intermediate	Medium
Leverage industry data to create compelling marketing content	Use industry data to craft effective marketing content that resonates…	Intermediate	Medium
Leverage influencer partnerships to expand reach and credibility	Partnering with influencers can rapidly expand your brand's reach and…	Intermediate	Medium
Leverage joint venture resources for cross-training and skill development	Utilizing resources from joint ventures for cross-training and skill …	Intermediate	Medium
Leverage local newspapers for community-focused campaigns	Using local newspapers for community-focused campaigns is a great way…	Intermediate	Medium
Leverage long-tail keywords to capture niche traffic	Using long-tail keywords can help capture niche traffic effectively, …	Intermediate	Medium
Leverage magazine’s digital platforms for extended reach	Enhance your brand’s visibility and engagement by tapping into the di…	Intermediate	Medium
Leverage media relations for thought leadership and brand positioning	Get your brand in front of the right people by using media relations …	Intermediate	Medium
Leverage outbound telemarketing for lead generation and sales	Outbound telemarketing involves calling prospects directly to pitch p…	Intermediate	Medium
Leverage podcast directories to increase visibility	Make your podcast easily found by listing it in popular directories. …	Intermediate	Medium
Leverage press releases for crisis communication	In times of crisis, using press releases to communicate effectively w…	Intermediate	Medium
Leverage sponsorships for exclusive promotional opportunities	Using sponsorships for exclusive promotional opportunities can effect…	Intermediate	Medium
Leverage trade shows for networking and relationship-building	Attending trade shows is a great way to meet industry leaders, potent…	Intermediate	Medium
Leverage trending challenges and hashtags to increase visibility	Using popular challenges and hashtags on social media can significant…	Intermediate	Medium
Leverage trending topics and challenges for timely content creation	Jump on what's trending and popular to create content that grabs atte…	Intermediate	Medium
Leverage webinars as gated content to collect registrant information	Using webinars as gated content helps capture valuable registration i…	Intermediate	Medium
LinkedIn Carousel Ads	LinkedIn Carousel Ads let you showcase multiple images or videos in a…	Intermediate	Medium
LinkedIn Conversation Ads	Engage your LinkedIn audience through interactive conversations that …	Intermediate	Medium
LinkedIn Dynamic Ads	LinkedIn Dynamic Ads can create personalized ads for each user by lev…	Intermediate	Medium
LinkedIn Follower Ads	LinkedIn Follower Ads help you grow your company page followers by ta…	Intermediate	Medium
LinkedIn Lead Gen Forms	LinkedIn Lead Gen Forms make it easy to collect quality leads on Link…	Intermediate	Medium
LinkedIn Sponsored Content Ads	Promoting articles, posts, or videos directly in the LinkedIn feed to…	Intermediate	Medium
LinkedIn Sponsored InMail (Message Ads)	Deliver personalized messages directly to LinkedIn inboxes. Great for…	Intermediate	Medium
LinkedIn Spotlight Ads	LinkedIn Spotlight Ads let you create personalized, interactive ads t…	Intermediate	Medium
LinkedIn Text Ads	With LinkedIn Text Ads, you can create simple, unobtrusive ads that a…	Intermediate	Medium
LinkedIn Video Ads	LinkedIn Video Ads connect you with a professional audience through e…	Intermediate	Medium
Map out the customer journey to identify friction points	Mapping out the customer journey helps pinpoint where your customers …	Intermediate	Medium
Measure ABM success through account-level metrics and ROI analysis	Track how well your account-based marketing is working by analyzing a…	Intermediate	Medium
Measure effectiveness through post-show surveys and feedback	Get insights from your audience after an event by using post-show sur…	Intermediate	Medium
Measure event success through registration, attendance, and engagement metrics	Tracking event success via registration, attendance, and engagement m…	Intermediate	Medium
Measure event success through social media reach, engagement, and content creation	It's all about seeing how well your event did by checking out the buz…	Intermediate	Medium
Measure impact through customer feedback and sales data	Customer feedback and sales data let you see what's working and what …	Intermediate	Medium
Measure impact through post-conference surveys and feedback	Gather valuable feedback and measure the success of your conference b…	Intermediate	Medium
Measure inbound telemarketing effectiveness through conversion rates	Evaluating the success of your inbound telemarketing by checking conv…	Intermediate	Medium
Measure media relations effectiveness through coverage volume and quality	Tracking media coverage volume and quality is crucial for understandi…	Intermediate	Medium
Measure outbound telemarketing effectiveness through conversion rates	Evaluate your telemarketing campaigns by tracking conversion rates. T…	Intermediate	Medium
Measure press release impact through media analytics and brand lift	Analyze how well your press releases are doing by using media analyti…	Intermediate	Medium
Measure sampling success through conversions and feedback analysis	Get a snapshot of how sampling efforts are paying off by diving into …	Intermediate	Medium
Meta Lead Ads	Meta Lead Ads help capture leads directly within Facebook and Instagr…	Intermediate	Medium
Meta Messenger Ads	Meta Messenger Ads offer a personal and direct way to reach your audi…	Intermediate	Medium
Meta Poll Ads	Meta Poll Ads are interactive advertisements on Facebook and Instagra…	Intermediate	Medium
Meta Slideshow Ads	Meta Slideshow Ads are a cool way to create short videos using a seri…	Intermediate	Medium
Meta Sponsored Message Ads	Meta Sponsored Message Ads allow businesses to send personalized mess…	Intermediate	Medium
Meta Stories Ads	Meta Stories Ads are visual and engaging ads on Meta's platforms like…	Intermediate	Medium
Microsoft Dynamic Search Ads	Microsoft Dynamic Search Ads help you reach potential customers who a…	Intermediate	Medium
Microsoft LinkedIn Profile Targeting Ads	Microsoft LinkedIn Profile Targeting Ads offer precise targeting for …	Intermediate	Medium
Microsoft Responsive Search Ads	Microsoft Responsive Search Ads make it easy to create dynamic ads th…	Intermediate	Medium
Microsoft Search Ads (Bing Ads)	Run your ads on Bing to reach millions of users actively searching fo…	Intermediate	Medium
Monitor SEO performance using tools like Google Analytics and Search Console	Keep tabs on how well your website ranks on search engines using Goog…	Intermediate	Medium
Monitor ad performance through reader surveys and feedback	Getting real feedback from your target audience by conducting reader …	Intermediate	Medium
Monitor ad performance through sales and inquiry tracking	Keep an eye on your ad impact by tracking sales and inquiries. This g…	Intermediate	Medium
Monitor ad performance to optimise placement and frequency	Keep an eye on your ads to make sure they perform their best. While y…	Intermediate	Medium
Monitor ad performance with digital tracking tools	Track the success of your online ads with digital tools that offer re…	Intermediate	Medium
Monitor and manage the online reputation of executives	Effective online reputation management for executives involves monito…	Intermediate	Medium
Monitor brand mentions and reviews across all digital platforms	Keeping an eye on brand mentions and reviews everywhere online helps …	Intermediate	Medium
Monitor call performance through recording and analytics	Gain insight into how calls are handled within your organization. Whi…	Intermediate	Medium
Monitor click-through rates and adjust strategies accordingly	Monitoring click-through rates helps you see how well your ads are pe…	Intermediate	Medium
Monitor click-through rates to evaluate effectiveness	Keeping an eye on click-through rates (CTRs) helps you understand how…	Intermediate	Medium
Monitor competitor activity on each channel to stay competitive	Want to keep ahead? Keeping tabs on your competitors across different…	Intermediate	Medium
Monitor competitor ad strategies and adjust accordingly	Keeping an eye on your competitors' ad strategies allows you to stay …	Intermediate	Medium
Monitor competitor content and adjust strategy accordingly	Keeping tabs on what your competitors are doing helps you understand …	Intermediate	Medium
Monitor conference performance through lead generation and sales data	Tracking how well your conference does by looking at the leads you ge…	Intermediate	Medium
Monitor event performance through sales and engagement data	Track sales and engagement data to see how well your event is doing. …	Intermediate	Medium
Monitor marketing performance metrics continuously and adjust strategies accordingly	Keeping an eye on marketing metrics and tweaking strategies as you go…	Intermediate	Medium
Monitor media coverage and sentiment through media analytics tools	Keep track of how your brand is being mentioned and perceived in the …	Intermediate	Medium
Monitor open rates and customer feedback to improve email templates	Improving email templates based on open rates and customer feedback h…	Intermediate	Medium
Monitor performance closely to assess success and refine strategy	Keeping a close eye on performance metrics helps you see what's worki…	Intermediate	Medium
Monitor press release performance through media coverage and pickup	When you need to see how your press release is doing, monitoring medi…	Intermediate	Medium
Monitor social media and news for emerging issues	Keeping an eye on social media and news helps catch problems early wh…	Intermediate	Medium
Monitor social media for support requests and respond promptly	Keeping an eye on social media for support requests helps you assist …	Intermediate	Medium
Monitor trade show performance through lead generation and sales data	Track your trade show success by monitoring lead generation and sales…	Intermediate	Medium
Offer certificates of completion for courses to increase engagement	Certificates for course completion make learning more attractive and …	Intermediate	Medium
Offer commission or rewards for successful referrals or content creation	Offering commissions or rewards for successful referrals or content c…	Intermediate	Medium
Offer exclusive content on Vimeo to build a dedicated audience	Want to build a dedicated audience? Offer exclusive content on Vimeo!…	Intermediate	Medium
Offer exclusive content or Q&A sessions during webinars	Hosting webinars with exclusive content or Q&A sessions is a fantasti…	Intermediate	Medium
Offer exclusive content or bonuses for subscribers	Offer your subscribers exclusive content or bonuses to keep them enga…	Intermediate	Medium
Offer exclusive promotions or deals for trade show attendees	Attending a trade show? Offering exclusive promotions or deals is a g…	Intermediate	Medium
Offer exclusives or embargoes to trusted media contacts	Give select media early access to news, content, or products. It's a …	Intermediate	Medium
Offer first-time customer discounts to encourage trial	First-time customer discounts are amazing for bringing in newbies to …	Intermediate	Medium
Offer incentives for long-term commitments (e.g., subscriptions, contracts)	Get more customers to commit for longer periods by offering special i…	Intermediate	Medium
Offer introductory discounts or trials for first-time customers	Offering introductory discounts or trials entices potential customers…	Intermediate	Medium
Offer personalised products to attract niche customers	Personalized products are a great way to tap into niche markets. They…	Intermediate	Medium
Offer premium pricing for unique or high-quality products	Offering premium pricing for unique or high-quality products focuses …	Intermediate	Medium
Optimise app store listings with relevant keywords and descriptions	Boost your app's visibility by optimizing its app store listing with …	Intermediate	Medium
Optimise content for Yahoo’s specific search algorithms	Making sure your content ranks well on Yahoo Search can help you reac…	Intermediate	Medium
Optimise for SEO to increase visibility on search engines	Optimizing for SEO involves refining your website and content to be m…	Intermediate	Medium
Optimise for both text and multimedia content	Balance your content strategy with both text and multimedia to engage…	Intermediate	Medium
Optimise for mobile devices to increase accessibility	Making your website mobile-friendly helps you reach more users and im…	Intermediate	Medium
Optimise for mobile to ensure readability	Make sure your site is mobile-friendly so everyone can read it easily…	Intermediate	Medium
Optimise for voice search by targeting conversational keywords	Voice search optimization focuses on using natural, conversational ke…	Intermediate	Medium
Optimise for voice search with conversational keywords	Using conversational keywords to optimize for voice search can improv…	Intermediate	Medium
Optimise landing pages for better conversion rates	Maximize the impact of your campaigns by refining landing pages to bo…	Intermediate	Medium
Optimise landing pages for conversion with clear CTAs and minimal form fields	Make your landing pages more effective by using clear calls-to-action…	Intermediate	Medium
Optimise meta tags and descriptions for higher click-through rates	Optimizing meta tags and descriptions is a game-changer for boosting …	Intermediate	Medium
Optimise on-page elements such as title tags, meta descriptions, and headers	Improving things like title tags, meta descriptions, and headers can …	Intermediate	Medium
Optimise posts for Facebook’s algorithm (engagement-driven)	Want to get more eyes on your Facebook posts? Optimizing for the algo…	Intermediate	Medium
Optimise product listings with relevant keywords and descriptions	Boost your sales by fine-tuning your product listings with the right …	Intermediate	Medium
Optimise product titles and bullet points for search and conversions	Fine-tuning product titles and bullet points makes your stuff easier …	Intermediate	Medium
Optimise site speed and mobile responsiveness	Speed up your site and make it mobile-friendly to enhance user experi…	Intermediate	Medium
Optimise video titles and descriptions for search	Making your video titles and descriptions more search-friendly helps …	Intermediate	Medium
Optimise video titles, descriptions, and tags with relevant keywords	Making your video titles, descriptions, and tags keyword-friendly can…	Intermediate	Medium
Optimise website content for relevant keywords	Get your website to rank higher in search results by using relevant k…	Intermediate	Medium
Optimise website content specifically for Bing’s search algorithm	Optimizing website content for Bing can be beneficial for targeting a…	Intermediate	Medium
Optimise your LinkedIn profile and company page for SEO	Get found on LinkedIn by polishing up your profile and company page. …	Intermediate	Medium
Outbrain Native Display Ads	Outbrain Native Display Ads provide a way to seamlessly integrate you…	Intermediate	Medium
Outbrain Sponsored Content Ads	Promote your content and digital products to a wider audience using O…	Intermediate	Medium
Outbrain Video Ads	Outbrain Video Ads offer a unique way to reach engaged audiences thro…	Intermediate	Medium
Participate in Group Boards to increase reach	Engaging in group boards on Pinterest can help you reach a wider audi…	Intermediate	Medium
Participate in Twitter chats relevant to your industry	Joining and participating in Twitter chats related to your field can …	Intermediate	Medium
Participate in international trade shows or industry events	Going to international trade shows or industry events helps you get i…	Intermediate	Medium
Participate in niche community events or forums	Getting involved in niche community events or forums is a great way t…	Intermediate	Medium
Participate in speaking opportunities to establish thought leadership	Speaking at events can help you become a thought leader in your field…	Intermediate	Medium
Partner with conference organisers for exclusive promotions	Team up with conference organizers for exclusive promotions to expand…	Intermediate	Medium
Partner with industry associations for co-branded research and insights	If you're looking to build trust and enhance your brand's reputation,…	Intermediate	Medium
Partner with industry experts or thought leaders to increase credibility	Want to boost your brand's credibility? Team up with industry experts…	Intermediate	Medium
Partner with industry experts to co-host webinars or courses	By collaborating with industry experts for webinars or courses, you c…	Intermediate	Medium
Partner with industry experts to navigate new market dynamics	Teaming up with industry experts can give your brand insights and cre…	Intermediate	Medium
Partner with magazines for sponsored content or advertorials	Teaming up with magazines for sponsored content is a great way to bui…	Intermediate	Medium
Partner with popular internet radio shows for sponsorships	Sponsoring popular internet radio shows can boost your brand's visibi…	Intermediate	Medium
Partner with reputable publications for positive brand coverage	Working with trusted publications can elevate your brand's visibility…	Intermediate	Medium
Personalise content to match user interests and actions	Tailoring content specifically to user preferences and activities can…	Intermediate	Medium
Personalise email content based on customer data	Using customer data, you can tailor your email content to fit each su…	Intermediate	Medium
Personalise newsletters with user-specific content	Deliver tailored newsletter content directly to users' inboxes based …	Intermediate	Medium
Personalise subject lines and email content to increase open rates	Boost email open rates by personalizing subject lines and content for…	Intermediate	Medium
Personalise transactional emails to enhance user experience	Upgrade your user experience by customizing transactional emails. Per…	Intermediate	Medium
Place ads in niche magazines that align with your target audience	Running ads in niche magazines that align with your target audience c…	Intermediate	Medium
Post consistently to maintain engagement	Posting consistently to keep your audience engaged helps maintain you…	Intermediate	Medium
Post regular updates and articles on LinkedIn Pulse	Posting regular updates and articles on LinkedIn Pulse helps share yo…	Intermediate	Medium
Post regularly and engage in trending conversations	Keep your brand visible and engage with your audience by posting regu…	Intermediate	Medium
Post regularly to maintain a presence in users’ feeds	Regular posting helps keep your brand visible and relevant. By consis…	Intermediate	Medium
Post-crisis, conduct a debrief to learn and improve future strategies	After a crisis, holding a debrief session can be really useful. It he…	Intermediate	Medium
Promote Vimeo content through social media and email campaigns	Sharing Vimeo content via social media and email is a great way to am…	Intermediate	Medium
Promote blog content through social media and email newsletters	Promoting blog content via social media and email newsletters helps d…	Intermediate	Medium
Promote podcasts through social media and email newsletters	Sharing your podcast on social media and through email newsletters he…	Intermediate	Medium
Promote tutorials through email marketing and social media channels	Email and social media are great for promoting tutorials. Expect wide…	Intermediate	Medium
Promote videos through other social media channels	Sharing videos on various social media platforms helps boost engageme…	Intermediate	Medium
Promote webinars and courses through email marketing and social media	Boost your online presence by promoting webinars and courses through …	Intermediate	Medium
Promote webinars through social media, email, and partner networks	Promoting webinars via social media, emails, and partner networks can…	Intermediate	Medium
Promote whitepapers through email marketing and social media	Whitepapers can be promoted through email marketing and social media …	Intermediate	Medium
Promote workshops through targeted email campaigns and social media ads	Boost participation in your workshops by combining personalized email…	Intermediate	Medium
Provide exceptional customer service and support to enhance retention	Delivering top-notch customer service and support is key to building …	Intermediate	Medium
Provide regular training and updates to affiliates	Keeping affiliates in the loop with regular training and updates help…	Intermediate	Medium
Provide self-service options such as video tutorials and troubleshooting guides	Offering video tutorials and troubleshooting guides makes it easy for…	Intermediate	Medium
Provide shareable content (e.g., social media graphics) to referrers	Sharing vibrant social media graphics with your audience can help bui…	Intermediate	Medium
Provide templates or guidelines to help users create high-quality content	Templates and guidelines help users create quality content quickly an…	Intermediate	Medium
Publish articles and whitepapers under executive bylines	Publishing articles and whitepapers under executive bylines helps sho…	Intermediate	Medium
Publish case studies, whitepapers, and research reports	Publish case studies, whitepapers, and research reports to educate an…	Intermediate	Medium
Publish regular blog posts or newsletters on industry developments	Stay top-of-mind with your audience by sharing insightful blog posts …	Intermediate	Medium
Publish whitepapers on trending topics relevant to your audience	Whitepapers are comprehensive documents that offer in-depth insights …	Intermediate	Medium
Quora Image Ads	Leverage Quora Image Ads to visually captivate a highly-engaged audie…	Intermediate	Medium
Quora Lead Gen Forms Ads	Quora Lead Gen Forms Ads let you capture leads directly on Quora with…	Intermediate	Medium
Quora Promoted Answers	Promoted Answers on Quora allow you to highlight your expertise by gi…	Intermediate	Medium
Quora Text Ads	Quora Text Ads are great for reaching a curious audience engaged in s…	Intermediate	Medium
Quora Video Ads	Quora Video Ads offer a fresh way to engage a highly informed audienc…	Intermediate	Medium
Recognise and celebrate customer milestones, such as anniversaries	Celebrating customer milestones like anniversaries can boost loyalty …	Intermediate	Medium
Record and repurpose webinar content for future use	Easily boost your marketing efforts by recording webinars and reusing…	Intermediate	Medium
Record and repurpose workshops as on-demand content for future use	Turn your workshops into on-demand videos. Great for ongoing engageme…	Intermediate	Medium
Redesign your website and collateral to reflect new positioning	Revamping your website and marketing materials can help better showca…	Intermediate	Medium
Regularly audit and remove toxic or low-quality backlinks	Conducting regular audits to spot and remove toxic or low-quality bac…	Intermediate	Medium
Regularly audit online content for brand compliance and reputation	Regularly reviewing your online content ensures it fits your brand gu…	Intermediate	Medium
Regularly clean and update databases to maintain data accuracy	Keeping your database clean and updated helps you avoid errors and im…	Intermediate	Medium
Regularly clean and update email lists to maintain deliverability	Regularly cleaning and updating your email lists helps keep your mess…	Intermediate	Medium
Regularly communicate with affiliates to keep them engaged	Keep affiliates in the loop with regular communication. It builds str…	Intermediate	Medium
Regularly conduct data audits to ensure data accuracy and integrity	Keeping your data clean and accurate is key for building trust and ma…	Intermediate	Medium
Regularly engage with customers on social media to build relationships	Engaging with customers on social media helps foster genuine relation…	Intermediate	Medium
Regularly evaluate partnerships for continued alignment and mutual benefit	Regularly checking on partnerships ensures that both sides are still …	Intermediate	Medium
Regularly post engaging and shareable content	Consistently posting captivating and shareable content can boost your…	Intermediate	Medium
Regularly release episodes to maintain audience engagement	Keep your audience hooked by regularly releasing episodes! This appro…	Intermediate	Medium
Regularly review and adjust pricing based on competitive analysis	Regularly checking and refining your prices compared to competitors e…	Intermediate	Medium
Regularly review and refine retention strategies based on customer feedback	Gathering and acting on customer feedback helps you fine-tune retenti…	Intermediate	Medium
Regularly review customer feedback to refine pricing strategies	Check customer feedback regularly to tweak your pricing strategies. T…	Intermediate	Medium
Regularly review joint venture performance and make strategic adjustments	Keeping an eye on joint venture performance ensures you stay on track…	Intermediate	Medium
Regularly review partnership performance and adjust strategies	Make sure your partners are pulling their weight by regularly checkin…	Intermediate	Medium
Regularly review the alliance's performance and adjust strategies	Keeping an eye on how your alliance is doing and tweaking plans can h…	Intermediate	Medium
Regularly share insights with customers to position the brand as an industry leader	Share valuable insights regularly to establish your brand as an indus…	Intermediate	Medium
Regularly update and re-promote evergreen content	Keeping your evergreen content fresh, optimized, and actively promote…	Intermediate	Medium
Regularly update and refresh content to keep it relevant	Keeping your content fresh and updated is vital. It helps your audien…	Intermediate	Medium
Regularly update and repurpose older content to maintain relevance	Keeping your content fresh and relevant can help you stay on top of s…	Intermediate	Medium
Regularly update and test landing pages for better conversion rates	Regularly revising and A/B testing landing pages is essential for ens…	Intermediate	Medium
Regularly update buyer personas based on fresh insights and data	Always having up-to-date buyer personas helps fine-tune your marketin…	Intermediate	Medium
Regularly update content to ensure relevance and engagement	Keeping your content fresh helps maintain audience interest and trust…	Intermediate	Medium
Regularly update media lists to ensure relevance	Keeping your media lists up-to-date helps to target the right journal…	Intermediate	Medium
Regularly update old blog posts to maintain relevance and improve SEO	Keeping your blog posts up-to-date is a great way to stay relevant an…	Intermediate	Medium
Regularly update older content to maintain its relevance	Regularly updating older content ensures it stays relevant, boosts it…	Intermediate	Medium
Regularly update training and scripts to improve performance	Keeping your team’s training and scripts up-to-date helps you maintai…	Intermediate	Medium
Regularly update tutorials to ensure accuracy and relevance	Keep your tutorials fresh and current to engage with your audience be…	Intermediate	Medium
Regularly update whitepapers to maintain relevance and authority	Regularly updating whitepapers helps keep your information current an…	Intermediate	Medium
Republish content on platforms like Medium or LinkedIn	Republishing your content on platforms like Medium or LinkedIn can ex…	Intermediate	Medium
Repurpose top-performing content into different formats	Turn your best content into new formats to reach a wider audience. It…	Intermediate	Medium
Retweet and engage with content from industry influencers	Boost your brand by engaging with key industry influencers through re…	Intermediate	Medium
Run a customer re-engagement campaign to educate on the new brand	A customer re-engagement campaign aims to reconnect with past clients…	Intermediate	Medium
Run dynamic search ads to capture new keyword opportunities	Running dynamic search ads helps you find new keyword opportunities b…	Intermediate	Medium
Segment audiences based on behaviour and demographics	Segmenting audiences based on behavior and demographics helps you tar…	Intermediate	Medium
Segment email lists based on user behaviour and preferences	Take your email marketing up a notch by segmenting your audience base…	Intermediate	Medium
Segment email lists for targeted messaging	Segmenting email lists for targeted messaging is all about tailoring …	Intermediate	Medium
Segment users to deliver relevant messages	Segmenting users helps you deliver relevant messages tailored to thei…	Intermediate	Medium
Send personalised thank-you notes or gifts to loyal customers	Send personalized thank-you notes or gifts to loyal customers is a th…	Intermediate	Medium
Send re-engagement campaigns to inactive subscribers	Re-engaging campaigns aim to win back inactive subscribers by sending…	Intermediate	Medium
Send timely notifications for events, sales, or new content	Stay top-of-mind with your audience by sending timely notifications a…	Intermediate	Medium
Share company milestones and employee spotlights	Share company milestones and employee spotlights to build trust, enha…	Intermediate	Medium
Share content in relevant online communities and forums	Sharing content in online communities and forums can help you reach a…	Intermediate	Medium
Share content through partnerships with other brands or companies	This tactic leverages joint efforts with other brands to create and d…	Intermediate	Medium
Share data and insights to optimise partnership outcomes	Sharing insightful data and analytics with partners can help align yo…	Intermediate	Medium
Share engaging multimedia content (images, videos, GIFs)	Use visuals like images, videos, and GIFs to capture attention and co…	Intermediate	Medium
Share high-quality, professional content tailored to your audience	Creating top-notch content that's just right for your audience can he…	Intermediate	Medium
Share user-generated content to build community trust	Leveraging user-generated content helps to build trust by showcasing …	Intermediate	Medium
Share user-generated content to build social proof	Let your fans do the talking by sharing their content. Builds trust a…	Intermediate	Medium
Spotify Ad Studio Ads	Spotify Ad Studio Ads make it easy to reach listeners with customized…	Intermediate	Medium
Spotify Audio Ads	Reach users with personalized audio ads on Spotify. It's a great way …	Intermediate	Medium
Spotify Display Ads	Spotify Display Ads pop up within the Spotify app, grabbing attention…	Intermediate	Medium
Syndicate content on third-party websites and platforms	Share your killer content on third-party websites to reach a broader …	Intermediate	Medium
Tailor content and messaging to suit each specific channel (e.g., TikTok, LinkedIn)	Each social media channel has its unique vibe and audience. Tailoring…	Intermediate	Medium
Tailor content based on customer journey stage and persona	Creating content that matches where customers are in their journey an…	Intermediate	Medium
Tailor marketing messages to appeal to new demographics or regions	Adjusting your marketing messages to resonate with new demographics o…	Intermediate	Medium
Tailor messaging for different customer personas to reinforce brand positioning	Customize your marketing messages to connect with various customer se…	Intermediate	Medium
Target ads based on user behaviour and preferences	This approach helps you show ads to users based on what they like and…	Intermediate	Medium
Target ads to specific sections of the newspaper (e.g., business, lifestyle)	Placing ads in specific sections of the newspaper lets you reach targ…	Intermediate	Medium
Telegram Channel or Group Promotion	Promoting your Telegram channel or group is a great way to build a de…	Intermediate	Medium
Telegram Polls and Surveys	Ideal for boosting engagement, collecting feedback, and understanding…	Intermediate	Medium
Test and optimise each step of the drip sequence	To improve your email marketing, tweak and test each step of your dri…	Intermediate	Medium
Test different content types to determine what resonates best with each audience	Experimenting with various content types helps identify what content …	Intermediate	Medium
Test different messaging and offers to improve conversion rates	Trying out different messages and offers to see what gets the best re…	Intermediate	Medium
Track ad performance with digital analytics tools	Using digital analytics tools to track ad performance helps you measu…	Intermediate	Medium
Track and measure referral success with analytics tools	Using analytics tools to track and measure referral success helps bus…	Intermediate	Medium
Train sales staff to identify upselling opportunities during customer interactions	Upskilling your sales team to recognize upsell chances during custome…	Intermediate	Medium
Train spokespeople to handle media and public inquiries	Building strong spokespersons for media and public inquiries boosts b…	Intermediate	Medium
Train staff on data analytics tools and techniques to enhance capabilities	Strengthening your team's proficiency in data analytics tools can boo…	Intermediate	Medium
Train staff to handle inbound calls professionally and effectively	Improving how staff handle inbound calls enhances customer satisfacti…	Intermediate	Medium
Train staff to handle outbound calls professionally and effectively	Training your staff for outbound calls ensures they communicate clear…	Intermediate	Medium
Train support staff to provide consistent, empathetic, and efficient service	Training support staff to be consistent, empathetic, and efficient bo…	Intermediate	Medium
Train teams on data-driven decision-making and analytics tools	Improve your team's ability to make data-driven decisions and use ana…	Intermediate	Medium
Transcribe episodes to improve SEO and accessibility	Transcribing your podcast episodes makes them easier to find and acce…	Intermediate	Medium
Turn a series of articles into an eBook or whitepaper	Compiling your articles into an eBook or whitepaper can boost your br…	Intermediate	Medium
Update all marketing collateral, including email templates and business cards	Revamping all your marketing materials like email templates and busin…	Intermediate	Medium
Update brochure content regularly to maintain relevance	Regularly updating your brochure content helps keep your information …	Intermediate	Medium
Update old content with new data and insights to improve relevance	Regularly adding new data and insights to old content can significant…	Intermediate	Medium
Upload high-quality, professionally edited videos	Creating high-quality, professionally edited videos can make a seriou…	Intermediate	Medium
Use A/B testing for email copy, design, and CTA optimisation	A/B testing for email involves creating two or more variations of an …	Intermediate	Medium
Use A/B testing to optimise design and content layout	A/B testing helps you figure out the best design and content layout b…	Intermediate	Medium
Use A/B testing to optimise pricing and value communication	A/B testing helps you figure out what pricing and value messages reso…	Intermediate	Medium
Use A/B testing to refine ad performance	A/B testing helps you find out which version of your ads perform bett…	Intermediate	Medium
Use CRM data to personalise outreach and nurture high-value leads	Use CRM data to create personalized and highly targeted messages for …	Intermediate	Medium
Use Facebook Insights to refine content strategy	Using Facebook Insights helps you understand what content resonates w…	Intermediate	Medium
Use LinkedIn Analytics to refine content strategy	Refining your content strategy using LinkedIn Analytics can help you …	Intermediate	Medium
Use LinkedIn and other platforms to share executive insights and achievements	Share your company's big wins and thought leadership on LinkedIn and …	Intermediate	Medium
Use NPS (Net Promoter Score) surveys to measure customer satisfaction	Measure how happy customers are with your brand or service by using N…	Intermediate	Medium
Use PPC and social media ads to attract new customers	Attract new customers with PPC and social media ads by targeting spec…	Intermediate	Medium
Use PR to highlight executive expertise in industry media	Using PR to highlight executive expertise in industry media can build…	Intermediate	Medium
Use SEO best practices in podcast titles and descriptions	Optimizing podcast titles and descriptions using SEO best practices c…	Intermediate	Medium
Use SEO best practices to optimise how-to content for search engines	Optimizing your how-to content for search engines using SEO best prac…	Intermediate	Medium
Use SMS for timely updates (order status, appointment reminders)	Using SMS to send timely updates like order statuses and appointment …	Intermediate	Medium
Use Twitter Analytics to monitor performance and optimise strategy	Utilizing Twitter Analytics helps you monitor your account's performa…	Intermediate	Medium
Use Vimeo’s advanced privacy settings to control video access	Vimeo's advanced privacy settings let you control who sees your video…	Intermediate	Medium
Use Vimeo’s interactive tools to engage viewers	Vimeo's interactive tools make your videos more engaging and informat…	Intermediate	Medium
Use Yahoo Localworks for local SEO and increased visibility	Yahoo Localworks helps local businesses get found online. It’s great …	Intermediate	Medium
Use YouTube playlists to organise content and increase watch time	Creating YouTube playlists helps keep your content organized and enco…	Intermediate	Medium
Use a CRM system to keep track of customer interactions and preferences	CRMs make managing customer data a breeze, giving you valuable insigh…	Intermediate	Medium
Use a multi-channel approach to promote activations before, during, and after the event	Capture attention by promoting activations on multiple channels befor…	Intermediate	Medium
Use ad extensions (sitelinks, callouts) to enhance ad visibility	Ad extensions make your ads more prominent and helpful by adding extr…	Intermediate	Medium
Use analytics to monitor performance and adjust strategy	Using analytics helps you track how your marketing is doing so you ca…	Intermediate	Medium
Use analytics to track performance and refine strategy	Analytics tools are great for helping you understand how your campaig…	Intermediate	Medium
Use analytics to track support performance and identify areas for improvement	Tracking support performance with analytics helps pinpoint strengths …	Intermediate	Medium
Use attention-grabbing subject lines to increase open rates	Crafting intriguing subject lines can capture readers' attention and …	Intermediate	Medium
Use audience insights to refine targeting strategies	Using audience insights to refine targeting strategies allows you to …	Intermediate	Medium
Use branded giveaways to increase brand visibility	Branded giveaways are a great way to get your name out there. They’re…	Intermediate	Medium
Use brochures at events, trade shows, and in-store displays	Brochures are a great way to provide detailed information about your …	Intermediate	Medium
Use clear and compelling calls to action in each email	Effective CTAs in emails make a huge difference. They guide your read…	Intermediate	Medium
Use clear, concise language with a strong focus on the action	Using clear, concise language focused on action helps capture attenti…	Intermediate	Medium
Use clear, concise messaging to convey your brand message	Clear, concise messaging captures attention and that's crucial for br…	Intermediate	Medium
Use clear, concise messaging with a strong call to action	Clear, concise messaging with a strong call to action cuts through th…	Intermediate	Medium
Use community relations to support broader corporate social responsibility (CSR) goals	Connecting with your community shows you're committed to doing good, …	Intermediate	Medium
Use conference sponsorships to increase visibility	Sponsoring conferences can effectively boost your visibility and cred…	Intermediate	Medium
Use customer data to create personalised marketing campaigns	Use customer data to create personalized marketing campaigns by tailo…	Intermediate	Medium
Use customer feedback software tools (e.g., Medallia, Qualtrics) for analysis	Analyzing customer feedback using software like Medallia and Qualtric…	Intermediate	Medium
Use customer feedback to identify retention pain points and address them	Collecting customer feedback helps you understand what's causing peop…	Intermediate	Medium
Use customer journey mapping to identify pain points and opportunities	Using customer journey mapping is all about seeing things from your c…	Intermediate	Medium
Use customer segmentation to target specific customer groups	Want to focus your marketing efforts on the right crowd? This tactic …	Intermediate	Medium
Use customer testimonials and case studies across different formats	By weaving customer testimonials and case studies into your marketing…	Intermediate	Medium
Use customer testimonials and case studies that emphasise product strengths	Showcasing glowing customer testimonials and detailed case studies ca…	Intermediate	Medium
Use customer testimonials and case studies to justify pricing	Showcasing customer testimonials and case studies can justify pricing…	Intermediate	Medium
Use customer testimonials to demonstrate improvements and build trust	Customer testimonials are an effective way to showcase real improveme…	Intermediate	Medium
Use customer testimonials to encourage word-of-mouth referrals	Showcasing customer testimonials builds trust and can inspire others …	Intermediate	Medium
Use data to optimise ad spend and improve ROI	Using data to optimize ad spend helps you get the most bang for your …	Intermediate	Medium
Use data visualisation tools to present insights clearly to stakeholders	Using data visualization tools helps make complex data more understan…	Intermediate	Medium
Use data visualisation tools to present insights to stakeholders	Using data visualization tools makes it easy to turn complex data int…	Intermediate	Medium
Use data-driven insights to create content that addresses common pain points	Creating content based on data insights lets you address your audienc…	Intermediate	Medium
Use data-driven insights to guide strategic decision-making	Using data-driven insights to guide strategic decisions can give you …	Intermediate	Medium
Use email campaigns to introduce and promote new partnership rewards	Email campaigns are a direct way to introduce and promote new partner…	Intermediate	Medium
Use email marketing and social media to promote events	Utilize email marketing and social media to spread the word about you…	Intermediate	Medium
Use email marketing for personalised follow-ups and exclusive offers	Email marketing is a great way to keep in touch with your customers b…	Intermediate	Medium
Use email marketing to create a drip campaign leading up to the launch	Create a series of scheduled emails to build anticipation and guide p…	Intermediate	Medium
Use email marketing to educate customers on how to reach the next tier	Sending emails to inform customers about how to achieve higher member…	Intermediate	Medium
Use email marketing to promote the referral programme	Promoting a referral program via email marketing is a great way to dr…	Intermediate	Medium
Use engaging headlines to encourage clicks and opens	Crafting engaging headlines can significantly boost your click-throug…	Intermediate	Medium
Use engaging visuals and interactive elements during webinars	Make your webinars pop by adding stunning visuals and interactive ele…	Intermediate	Medium
Use inbound telemarketing to gather customer feedback	Inbound telemarketing to gather customer feedback is a targeted appro…	Intermediate	Medium
Use infographics to simplify complex processes and increase shareability	Infographics simplify complex ideas, making them more digestible and …	Intermediate	Medium
Use integrated marketing campaigns to promote consistency	Integrated marketing campaigns revolve around using multiple channels…	Intermediate	Medium
Use interactive elements (polls, Q&A) during the event to increase engagement	Creating polls and Q&A sessions during events can really amp up audie…	Intermediate	Medium
Use internal and external linking to improve SEO	Boost your website's visibility by linking your own content and other…	Intermediate	Medium
Use internal linking to improve site navigation and SEO	Internal linking is a free and easy way to make your website more use…	Intermediate	Medium
Use joint press releases to announce partnerships and gain media coverage	Announcing partnerships through joint press releases can help your br…	Intermediate	Medium
Use local SEO strategies, such as Google My Business optimisation	Optimize your local SEO by setting up and fine-tuning your Google My …	Intermediate	Medium
Use media pitches to secure coverage in relevant outlets	Pitching to media outlets can help you gain valuable coverage without…	Intermediate	Medium
Use multimedia elements like images, videos, and infographics	Engage your audience using images, videos, and infographics to create…	Intermediate	Medium
Use multiple channels (social media, email, press releases) for crisis communication	During a crisis, reaching your audience quickly and effectively can m…	Intermediate	Medium
Use native advertising to integrate content seamlessly into relevant publications	Native advertising effortlessly fits your content into related public…	Intermediate	Medium
Use niche publications or platforms for advertising and content distribution	Advertising in niche publications or platforms helps you target a spe…	Intermediate	Medium
Use personalised email sequences for customer recovery	Personalized email sequences for customer recovery can help re-engage…	Intermediate	Medium
Use platform-specific targeting options for precise audience reach	Platform-specific targeting helps you hone in on the right audience f…	Intermediate	Medium
Use podcast analytics to track performance and listener preferences	Podcast analytics help you understand how your episodes are performin…	Intermediate	Medium
Use press releases for brand positioning and awareness	Press releases are a great way to boost your brand's visibility and c…	Intermediate	Medium
Use press releases to announce new products or initiatives	Get the word out about your new product or initiative with a press re…	Intermediate	Medium
Use press releases to build relationships with journalists and media	Press releases can help you connect with journalists and media outlet…	Intermediate	Medium
Use programmatic display advertising to target relevant audiences	Programmatic display advertising automates the purchasing of ad space…	Intermediate	Medium
Use relevant hashtags to increase content visibility	Using relevant hashtags can boost how many people see your posts on s…	Intermediate	Medium
Use relevant hashtags to reach a broader audience	Leveraging the right hashtags can boost your visibility on social med…	Intermediate	Medium
Use relevant keywords in product titles and descriptions	Boost your product visibility and attract the right audience by using…	Intermediate	Medium
Use responsive display ads for automatic resizing across platforms	Responsive display ads automatically adjust their size, format, and a…	Intermediate	Medium
Use retargeting ads to capture potential leads who have visited the site	Retargeting ads are perfect for bringing potential leads back to your…	Intermediate	Medium
Use retargeting ads to convert website visitors into customers	Retargeting ads are a smart way to nudge people who’ve visited your s…	Intermediate	Medium
Use retargeting strategies to re-engage potential customers	Retargeting strategies are a savvy way to bring back lost potential c…	Intermediate	Medium
Use scripts to guide conversations and qualify leads	Scripts can really help streamline your conversations with potential …	Intermediate	Medium
Use social media and email marketing to promote the co-branded effort	Leverage social media platforms and email campaigns to spotlight your…	Intermediate	Medium
Use social media to promote CSR efforts and engage followers	Show your brand’s commitment to social responsibility by sharing stor…	Intermediate	Medium
Use sponsorships to increase brand visibility and awareness	Sponsorships boost your brand's visibility by aligning with popular e…	Intermediate	Medium
Use storytelling in ads to engage readers	Storytelling in ads captures readers' attention by weaving relatable,…	Intermediate	Medium
Use storytelling techniques to create compelling and memorable content	Crafting stories that captivate your audience. Using storytelling in …	Intermediate	Medium
Use storytelling techniques to engage viewers emotionally	Capture attention and create emotional connections by telling compell…	Intermediate	Medium
Use structured data markup to enhance search engine understanding	Structured data markup helps search engines understand and categorize…	Intermediate	Medium
Use structured data to enhance search engine results	Structured data makes your website more search engine-friendly, impro…	Intermediate	Medium
Use targeted PPC campaigns to capture competitive market segments	Targeted PPC campaigns are a great way to get your brand in front of …	Intermediate	Medium
Use targeted advertising to reach niche markets effectively	Targeted advertising helps businesses zero in on specific niche marke…	Intermediate	Medium
Use tiered pricing to appeal to different customer segments	Tiered pricing allows you to offer various pricing levels for your pr…	Intermediate	Medium
Use transactional emails as an opportunity to upsell or cross-sell	Transform routine transactional emails into clever opportunities to b…	Intermediate	Medium
Use transparency and honesty in all communications to maintain trust	Maintaining transparency and honesty in all communications helps buil…	Intermediate	Medium
Use visuals and videos to make emails more engaging	Spice up your emails with visuals and videos! This tactic helps keep …	Intermediate	Medium
Use webinar analytics to track engagement and performance	Webinar analytics help you keep track of who's watching, interacting,…	Intermediate	Medium
Use webinar recordings as gated content to generate leads	Webinar recordings as gated content can be a goldmine for leads. You …	Intermediate	Medium
Use webinar recordings for content repurposing (e.g., blog posts, videos)	Convert past webinar recordings into engaging blog posts, short video…	Intermediate	Medium
Use webinars as lead generation tools with gated registrations	Host interactive webinars where attendees must register to access, ca…	Intermediate	Medium
Use webinars to showcase product demos or case studies	Host webinars to show off product demos or case studies in a simple w…	Intermediate	Medium
Use whitepaper data to enhance other content (blogs, infographics)	Repurposing whitepaper data for blogs and infographics boosts content…	Intermediate	Medium
Use whitepapers as gated content to capture leads	Hook your audience by offering a valuable whitepaper in exchange for …	Intermediate	Medium
Use workshops to demonstrate product value and address customer needs	Running workshops to show off your product can build trust and highli…	Intermediate	Medium
Utilise A/B testing to optimise each stage of the sales funnel	A/B testing helps you find the best way to guide potential customers …	Intermediate	Medium
Utilise Bing Webmaster Tools to monitor and enhance website performance	Bing Webmaster Tools helps you track and boost your site's performanc…	Intermediate	Medium
Utilise Facebook Groups to build a community around your brand	Facebook Groups are awesome for building a community around your bran…	Intermediate	Medium
Utilise LinkedIn Groups to engage with industry peers	Join LinkedIn Groups to connect with other professionals, share insig…	Intermediate	Medium
Utilise LinkedIn and other B2B platforms for targeted advertising	Leverage LinkedIn and similar platforms to run ads targeting other bu…	Intermediate	Medium
Utilise PR efforts to gain media coverage for the launch	Getting media coverage through PR efforts is an effective way to crea…	Intermediate	Medium
Utilise PR to manage public perception and gain media coverage	PR is a savvy way to manage your public image and get media coverage.…	Intermediate	Medium
Utilise SEO best practices to ensure content ranks well in search engines	Using SEO best practices helps your content rank higher in search eng…	Intermediate	Medium
Utilise Twitter Moments to curate content around specific themes	Twitter Moments lets you combine tweets into a single, easy-to-naviga…	Intermediate	Medium
Utilise Twitter Polls to engage followers and gather insights	Twitter Polls let you ask questions and get instant feedback from you…	Intermediate	Medium
Utilise Vimeo Analytics to track performance	Track how your videos perform with Vimeo Analytics. Get insights on v…	Intermediate	Medium
Utilise a CRM system to track and nurture leads through the funnel	Using a CRM system helps you stay organized by keeping track of all y…	Intermediate	Medium
Utilise audience segmentation for more targeted ads	By segmenting your audience, you can create highly targeted ads that …	Intermediate	Medium
Utilise customer segmentation to tailor upsell and cross-sell messages	Target different customer segments with personalized upsell and cross…	Intermediate	Medium
Utilise customer testimonials to build trust	Sharing testimonials from happy customers can help win over new ones.…	Intermediate	Medium
Utilise data-driven insights to target ads effectively	Leverage data from multiple sources to make your ads smarter and more…	Intermediate	Medium
Utilise email automation for timely follow-ups	Email automation for timely follow-ups helps you stay connected with …	Intermediate	Medium
Utilise email templates that are mobile-responsive	Mobile-responsive email templates ensure your messages look great on …	Intermediate	Medium
Utilise internal linking to improve site structure and navigation	Internal linking keeps your site visitors engaged by making it easy t…	Intermediate	Medium
Utilise long-tail keywords to capture niche search traffic	Using long-tail keywords helps you attract niche traffic to your webs…	Intermediate	Medium
Utilise marketing automation to streamline lead nurturing processes	Marketing automation makes it easier to nurture leads by automating r…	Intermediate	Medium
Utilise press releases and media outreach to announce new positioning	Press releases and media outreach are a great way to share your new b…	Intermediate	Medium
Utilise programmatic advertising for efficient targeting	Programmatic advertising automates ad buying using real-time data for…	Intermediate	Medium
Utilise responsive designs to adapt to different screen sizes	Responsive design makes your website look good on all devices, enhanc…	Intermediate	Medium
Utilise schema markup to improve search visibility	Using schema markup helps search engines understand and display your …	Intermediate	Medium
Utilise social media ads with lead generation forms	Run social media ads featuring easy-to-fill lead generation forms. Yo…	Intermediate	Medium
Utilise social media platforms for organic and paid content promotion	Promote your content by using social media platforms for both organic…	Intermediate	Medium
Utilise social proof and testimonials to attract new customers	Using social proof and testimonials is a fantastic way to boost your …	Intermediate	Medium
Utilise storytelling to convey the unique value proposition	Storytelling in marketing grabs your audience's attention by sharing …	Intermediate	Medium
Utilise structured data markup to enhance search engine visibility	Structured data markup helps search engines understand your content b…	Intermediate	Medium
Utilise testimonials and case studies to build trust and credibility	Showcasing testimonials and case studies can make your brand seem tru…	Intermediate	Medium
Utilise video ads to engage users and convey messages effectively	Video ads are a powerful way to catch people's attention and explain …	Intermediate	Medium
Utilise workshops as a networking opportunity for attendees	Workshops are a great way to meet new people, build relationships, an…	Intermediate	Medium
Write high-quality, SEO-optimised blog posts	Elevate your online presence by building trust and driving organic tr…	Intermediate	Medium
X Conversation Ads	X Conversation Ads are interactive ads on X that initiate conversatio…	Intermediate	Medium
X Follower Ads	Perfect for getting more attention on X and boosting your follower co…	Intermediate	Medium
X Promoted Accounts	Promoted Accounts on X help you get your account discovered by potent…	Intermediate	Medium
X Text Ads	X Text Ads are short messages on the social media platform X that can…	Intermediate	Medium
Yahoo Mail Ads	Yahoo Mail Ads are banner and video ads within Yahoo Mail that reach …	Intermediate	Medium
Yahoo Search Ads	Yahoo Search Ads are a great way to reach a broad audience via Yahoo'…	Intermediate	Medium

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